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AMZPPC #117: Is Exact Match Always Best?
The PPC Den: Amazon PPC Advertising Mastery
English - March 03, 2021 11:00 - 44 minutes - 40.7 MB - ★★★★★ - 88 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.
Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.
We'll see you in The Badger Den!
Highlights:
1:05 Intro
4:55 The Exact Match Conspiracy Theory
6:17 Elizabeth’s Broad Match Story
14:25 Does Amazon Favor Broad Match?
15:44 What to do When Exact Match Doesn’t Land
24:45 Bid Optimization
30:06 The Art of PPC
31:42 Using Negatives
33:15 Explaining to Clients
40:23 Closing Thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
Junglr: https://www.junglr.com/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno ([email protected])
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver