How Can I Best Use The Search Query Performance Report?

The PPC Den: Amazon PPC Advertising Mastery

English - January 05, 2024 14:03 - 34 minutes - 31.8 MB - ★★★★★ - 88 ratings
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Previous Episode: 1 Year Reflection: Sending Google Ads Traffic To Amazon

Next Episode: How Can I Become An Advanced Amazon Marketer?

Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:40 Dubai Life

6:30 An Important Preface

9:45 Defining The Search Query Performance Report

12:00 Mina’s Additions To The SQPR

14:30 Normalization

21:25 Beta Use Cases

25:30 Take Your Time

28:40 The 3 Modes

🦡 Resources & Links