Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

The PPC Den: Amazon PPC Advertising Mastery

English - December 01, 2023 14:03 - 15 minutes - 14.1 MB - ★★★★★ - 88 ratings
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Previous Episode: How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?

Next Episode: How Can I Reach My Full Potential In The Amazon PPC Space?

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 A Relaxing Intro from Michael

1:07 Characteristics of Low ACOS Accounts

1:30 Looking at Account #1

4:13 Looking at Account #2

7:50 Drawing Conclusions From A 3rd Account

9:57 Takeaways

14:20 Wrap-up

🦡 Resources & Links

The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

How To Do Keyword Research For Amazon PPC: Back To Basics