In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce. 




We’ll see you in The PPC Den!




🦡 Highlights ​​




0:00 What to expect in this episode


2:20 Beautiful Miami Weather


3:30 Gonza’s Journey & Advice


10:25 Advice for the Spreadsheet Averse


13:46 Doing Things Differently


18:50 Finding Your Destination


30:50 The Importance of Playing at a Higher Level


34:04 A Book Recommended for Entrepreneurs




🦡 Resources & Links



Where to find Gonza Martinez, Ziresquare

How Do I Identify And Handle Duplicates In Amazon Search Term Report?

Why Amazon’s Search Query Performance Dashboard Is Awesome

How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)

One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon 

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

A Case For Segmenting Branded Keywords In Amazon PPC

Overcoming Challenges Of Running Google Ads To Amazon Listings

What’s The Difference Between Large Vs. Small Amazon ASIN Accounts?




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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Gonza Martinez


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Catherine Cardenas


Video and Audio Editor: Pedro Moreno 


Graphic Designer: Vanessa Nieto

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