Should I Be A Seller Or A Vendor on Amazon?

The PPC Den: Amazon PPC Advertising Mastery

English - September 15, 2023 10:00 - 1 hour - 55.1 MB - ★★★★★ - 88 ratings
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Previous Episode: How Should I Analyze My Data for my Amazon PPC Campaign?

Next Episode: The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

4:26 Being a Seller vs. a Vendor

7:03 Why Should You Become A Vendor?

11:05 ECommerce Operations

20:04 Price Optimization Limitations

34:50 Marketing To Sellers vs. Vendors

44:30 The Next Frontier

59:00 Ad Badger Software Tool

🦡 Resources & Links

Where to find Adam Riback, CFS Brands