Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.




We’ll see you in The PPC Den!



🦡 Highlights ​​




0:00 Intro


3:24 Small talk


5:28 Hot Amazon topic


7:25 Search Query Performance Report


9:30 What data insights does the report offer?


11:47 Advertising Performance vs. Search Query Performance


13:15 Strategy for product launches


15:25 Keyword strategy


20:32 Launching a special tea-coffee cup


22:53 Process


24:54 Analyzing 'badger blanket' conversion rate


31:56 Trend analysis strategy


32:45 Last tip



🦡 Resources & Links

How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?

How To Get Over 100% Conversion Rates With Sponsored Display Ads

Increase Conversion Rates For Sponsored Brand Ads

Cranking Up Conversion Rates

The Complete Amazon Advertising Evergreen Campaign Strategy Guide

How Do I Optimize My Amazon Campaign Structure?

How Can I Best Use The Search Query Performance Report?

How to do Keyword Research for Amazon PPC: Back to Basics


🦡

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Look through all our show notes



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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Mike Frekey


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator and Graphic Designer: Sofiia Podash


Video and Audio Editor: Pedro Moreno

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