In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.




We’ll see you in The PPC Den!



🦡 Highlights ​​

0:00 - Why Down Months Happen

1:57 -  Seller Panic Button: To Push or Not to Push

5:03 - Utilizing Category Insights

14:00 - Exploring Product Opportunity Explorer

26:10 - Analyzing Brand Metrics for Performance Evaluation

34:21 - Strategic Responses to Market Changes

39:13 - Wrap-Up


🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

How To Achieve Low ACOS With Negative Keywords? 

How Do Technical And Creative Strategies Work Together In Amazon PPC?

How Can Product Images On Amazon Boost Conversion Rates?

What Makes An Amazon PPC Manager Successful?

How To Forecast Your Amazon PPC Approach (Classic)

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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Mansour Norouzi


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator & Graphic Designer: Sofiia Podash


Video and Audio Editor: Pedro Moreno