Digital Minute – the latest digital marketing news and analysis
117 episodes - English - Latest episode: over 5 years ago -From big announcements and algorithm changes through to emerging trends and tips, our bite-sized bulletins will keep you regularly up to date on the biggest developments in digital marketing. With every update, the experts from Stickyeyes will use their experience in SEO, PPC, content marketing, social media and PR to explain the impact that the big changes have on you and your brand. Find out more at http://www.stickyeyes.com/video
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Episodes
Our top tips for driving sales at Christmas - Digital Minute 13/12/2016
December 13, 2016 12:32 - 3.63 MB Video‘Avoid the queues, enjoy a brew and put your feet up’ the 2016 approach to Christmas shopping – I suppose you can’t really argue with it right? The question is, how do you as a retailer ensure your digital presence is up to scratch for the run up to Christmas? Suzanna Bain, Senior Content Editor at Stickyeyes takes a closer look - this week on Digital Minute. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channe...
Google adds Store Visits data to AdWords - Digital Minute 29/11/16
November 29, 2016 11:44 - 2.77 MB VideoThe impact digital marketing has on in-store visits and purchases has always been somewhat of a cloudy subject. However, this year’s festive period may be a little different. Google’s recent update to AdWords will now highlight specific location data as to where consumers are, when searching for particular products. Dan Wall, Relationship Development Manager takes a closer look. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe t...
Instagram introduce 'Shoppable Phototags' - Digital Minute 15/11/16
November 15, 2016 11:37 - 3.59 MB VideoIt's been a busy week over at Instagram HQ with a plethora of new features in the pipeline, but the one that has caught our eye is the introduction of ‘Shoppable Phototags’. Users will now see extended in-app details including price, additional photos, and a “Shop Now” which will direct your potential customer to the appropriate purchase page. Jamie Shaw, Marketing Executive at Stickyeyes takes a closer look. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.s...
Twitter axes Vine - Digital Minute 01/11/16
November 01, 2016 09:32 - 2.98 MB VideoTwitter has announced that it will be closing its video sharing service Vine, just four years after acquiring the platform for around $30 million. At Vine’s peak, it had a reported user base of around 200 million but as we approach 2017, those numbers have dwindled quite considerably. The news comes in the same week Twitter declared that it will be cutting 9% of its workforce, but the social giant is certainly not lying down without a fight as it looks to turn itself around. Want to see ...
Google search switching to mobile first index - Digital Minute 18/10/16
October 17, 2016 15:49 - 3.09 MB VideoBack in September 2015 Google declared that it was experimenting with a mobile only index in order to address a number of ranking signal issues for mobile. One year on and a recent announcement from the search giant discussing a full split seems to suggest we could see an official launch sometime in 2017. Michael Hayden, SEO Lead at Stickyeyes takes a closer look. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube c...
Google announce Penguin update - Digital Minute 04/10/16
October 04, 2016 13:52 - 3.83 MB VideoGoogle announced last week that it had updated its Penguin algorithm, but just what does it mean for your search visibility and is it a cause for panic? This week on Digital Minute, Michael Hewitt, Content Marketing Manager at Stickyeyes digs a little deeper into how the update could impact your SEO strategy. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV. ...
Twitter rolls out responsive indicators - Digital Minute 20/09/16
September 19, 2016 16:26 - 4.48 MB VideoTwitter has become an almost integral part to digital strategies with more and more users tweeting their favourite brands in the hope of getting an immediate response to their comments, queries and complaints. Twitter has so far seized on that trend with the introduction of features, such as feedback tools, direct messaging and now a ‘responsive indicator’. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel v...
Google launches 'In Apps' - Digital Minute 06/09/16
September 06, 2016 09:20 - 3.53 MB VideoGoogle's latest attempt to speed up its mobile experience comes in the form of a brand new feature, 'In Apps'. The update will allow users to search their Android phone for content, as opposed to loading a web browser. However, this feature will only work if your brand's app is properly indexed, Joshua Westerman, Content Executive at Stickyeyes delves deeper. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channe...
Instagram rolls out Stories and Business Profiles - Digital Minute 23/08/16
August 23, 2016 09:27 - 3.59 MB VideoBack in June, Instagram announced that their user base had reached 500 million, however they were not willing to stop there. So far this year we have seen the introduction of a whole host of new features including the more recent, 'Stories' and Business Profiles. This week on Digital Minute, Sarah Barker, PPC Lead at Stickyeyes takes a look into how you and your brand can benefit. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe...
Google release AMP's into organic search results - Digital Minute 09/08/16
August 09, 2016 09:07 - 3.3 MB VideoAMP's (Accelerated Mobile Pages) are growing, reports suggest that there are currently over 150 million in Google's Index, with a further 4 million added every week. The latest announcement from the search giant reveals that AMP's will start to appear in organic search results alongside non-accelerated pages. Tom Coad, SEO Performance Manager at Stickyeyes digs deeper into what this means for you and your brand - this week on Digital Minute. Check out our Video Hub: http://www.stickyeyes...
Price Extensions - Google's new AdWords Tool - Digital Minute 26/07/2016
July 26, 2016 10:32 - 6.61 MB VideoGoogle has annonced a new way for advertisers to show pricing information for multiple products and services, with its latest AdWords feature - Price Extensions. The extension, initially rolling out on mobile will allow advertisers to gain that all important search ranking visibility and could prove particularly effective for promoting sales in discount periods. Scott Malthouse, Senior PR Manager at Stickyeyes takes a closer look - this week on Digital Minute. Check out our Video Hub: ht...
HTTPS - Google's growing ranking signal - Digital Minute 12/07/16
July 12, 2016 11:06 - 6.34 MB VideoBack in August 2014 Google announced that it will be starting to use HTTPS as a ranking signal. Fast forward to June 2016 and data suggests that around 32% of page one Google results now use a HTTPS protocol. This week on Digital Minute, our very own SEO Lead, Steve Chambers discusses this growing trend. Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV. To get email updates of our latest video blog...
Twitter and Vine increase video lengths - Digital Minute 28/06/16
June 28, 2016 10:27 - 6.25 MB VideoBack in March Instagram announced that they will be extending its video length to 60 seconds which has led to both Twitter and Vine following suit. James Bell, Senior Digital Strategist at Stickyeyes takes a closer look. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV. To get email updates of our latest video blogs, insights and intelligence, sign up to our...
Programmatic Advertising: What it is and how it works - Digital Minute 14/06/16
June 14, 2016 10:22 - 8.3 MB VideoProgrammatic advertising is a hot topic in the world of digital at the moment, however not everyone understands what it is or how it works. This week on Digital Minute, James Pierechod, Multimedia Designer at Stickyeyes looks at how an effective utilisation of a programmatic approach can improve the intelligence of your brand's marketing strategy. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: htt...
Twitter relaxes its 140 character tweet length rules - Digital Minute 31/05/16
May 31, 2016 10:45 - 8.21 MB Video'Express even more in 140 characters'. The social giant will be celebrating its 10th birthday this year and throughout that time we’ve seen many changes and new features, including ‘First View’ and ‘Moments’. Twitter’s latest announcement is that it is relaxing its long-standing 140 character limit, giving it users and brands more space to “express themselves”. Other introductions include the ability for you to ‘Retweet’ and even ‘Quote Tweet’ your own account. Want to see more videos f...
Google pulls the plug on payday loan ads - Digital Minute 17/05/16
May 17, 2016 09:19 - 8.17 MB VideoGoogle has confirmed that as of July 13th, it will be banning payday loans from its advertising services, in a move which it claims will protect users from “harmful” lending. The ban will come into force worldwide, and will apply specifically to loans where repayment is due within 60 days of the date of issue. With the payday loan market being so heavily scrutinised in recent years, this will have a significant impact on a lot of operators. Previous algorithm updates in this sector force...
Apple making Watch Apps native - Digital Minute 03/05/16
May 03, 2016 13:05 - 8.09 MB VideoApple has recently confirmed that all new apps submitted for the Apple Watch need to be ‘native’ as of June 1st . In other words, an Apple Watch wearer wouldn’t need to have their iPhone with them to access an application, and they would be able to browse the web or use apps independently. But it now means that brands may need to develop applications specifically for the Apple Watch, in addition to other iOS platforms. Want to see more videos from Stickyeyes? Check out our Video Hub: ht...
Messenger bots: The future of customer engagement? - Digital Minute 19/04/16
April 19, 2016 14:56 - 8.02 MB VideoBoth Facebook and Microsoft have hit the news recently with their announcements discussing a potential 'bot-centric future' - an automated response system for your customers. So why should you care? Well, aside from removing the strain on call centres and reducing app developer costs, you'll also be able to collect priceless insight into your customer's behaviour. Michael Hewitt, Content Manager at Stickyeyes takes a closer look - this week on Digital Minute. Want to see more videos from...
Twitter launches 'First View' in Europe - Digital Minute - 05/04/16
April 05, 2016 12:02 - 8.25 MB Video'First View' is Twitter's latest ad feature offering brands exclusive ownership of the top ad slot for a whole 24-hour period in the form of "compelling video creative". The introduction follows a "successful" launch in the US and is the social giant's latest initiative to entice your brand's ad budget. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV. To ge...
Instagram announces algorithm update - Digital Minute - 22/03/16
March 22, 2016 10:24 - 8.06 MB VideoInstagram has recently announced it will be moving away from their traditional chronologically-ordered news feed and are set to follow in the footsteps of another social giant, Twitter. Content will now be ordered based on the likelihood of interest and the relationship between the user and brand profile. Leading to an increased pressure on the marketer to not only create engaging content, but to ensure that content is optimised. Want to see more videos from Stickyeyes? Check out our Vid...
Linkedin launches new ad targeting facility - Digital Minute 08/03/16
March 08, 2016 15:10 - 8.1 MB VideoLinkedIn is now going to allow advertisers to target ads to employees of specific companies, under a new option called ‘Account Targeting’. The feature will allow brands to upload lists of the companies they already work with, or would like to work with in the future. This data will then be cross-referenced, allowing marketers the ability to grab the attention of the most relevant decision makers. With LinkedIn now having more than 414 million members worldwide, the platform is looking fo...
Snapchat announces e-commerce platform - Digital Minute 23/02/16
February 23, 2016 10:31 - 7.74 MB VideoSnapchat has announced it will be shortly unveiling its very own e-commerce platform. Chloe Rushworth, Senior PR Campaign Manager at Stickyeyes discusses how the move looks to entice non-content publishing brands to the video messaging application. With over 100 million daily active users and more than 7 billion views every day, should Snapchat be a part of your brands 2016 ad budget? Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subsc...
Google unveils new mobile search update - Digital Minute 09/02/16
February 09, 2016 10:27 - 7.83 MB VideoGoogle has introduced an update to its mobile search results that could affect your brands search visibility. This update comes from Google's vision to facilitate what they call 'micro moments', a short session, fulfilled on a mobile device, to obtain an immediate answer. Heather Healy, Marketing Communications Director at Stickyeyes, discusses how this latest update has the potential to reduce traffic for competitor brands - http://www.stickyeyes.com/2016/02/09/google-takes-on-the-travel...
Facebook launches 'Canvas' and 'Sports Stadium' - Digital Minute 26/01/16
January 26, 2016 11:30 - 7.78 MB VideoFacebook has pushed ahead with trials of its latest initiative 'Canvas' and launched 'Sports Stadium'. Canvas is a mobile ad platform that allows advertisers to create a ‘miniature version’ of their website within the Facebook app. Sports Stadium will collate content from a variety of users, journalists and brands about a specific sporting event, offering huge potential for those brands that are big on reactive marketing. We have delved deeper into the importance of reactive marketing in...
Facebook Live & an update to Twitter that doesn't involve 10,000 characters - Digital Minute 12/01/16
January 12, 2016 11:59 - 8.26 MB VideoTwitter may have stolen the headlines with news of a possible increase to 10,000 characters, but there were two other big announcements that you might have missed. Twitter also rolled out its 'conversational ads' format to advertisers, which combines video polls, hashtags and content to provide brands with new calls to action for their audiences. Facebook meanwhile has also been busy in the first week back, with the launch of Facebook Live. When fully rolled out, this will provide brands ...
Digital Minute 2015 - The Bloopers
December 29, 2015 11:50 - 20.7 MB VideoWe have had yet another fantastic year in 2015, with Digital Minute covering plenty of the big stories in digital. But, as you’ll see, it isn’t always as easy as we make it look! Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/...
Google to introduce app 'streaming' in search results - Digital Minute 15/12/15
December 15, 2015 09:18 - 8.28 MB VideoChanges to the way in which Google displays mobile apps in search results could make it easier for brands to get their mobile applications discovered. Google will essentially start 'streaming' applications from the Google Play store to mobile users, meaning that they won't have to download an app to their device just to access the content. The development could be a huge benefit to brands that rely heavily on their mobile app, and we have explained why at http://www.stickyeyes.com/2015/12...
Google accused of 'burying' TripAdvisor and Yelp - Digital Minute 01/12/2015
December 01, 2015 17:02 - 8.3 MB VideoGoogle has been accused of 'burying' TripAdvisor and Yelp in search results, after the two review sites appeared to disappear from search results. Searches for popular landmarks, even those including the Trip Advisor or Yelp brands in the search query, resulted in only Google reviews being returned in the search results. Both companies accused the search engine of being anti-competitive, whilst Google itself claimed that the results were due to a glitch in a recent algorithm update – some...
Sky AdSmart highlights power of people-based marketing
November 13, 2015 16:53 - 8.04 MB VideoNew figures from Sky suggest that a more targeted approach to television ads has driven significant value for its advertisers. Sky has revealed some intriguing data from it's new AdSmart initiative, which sees broadcast advertisements being more carefully targeted to customers based on their viewing habits and demographic profiles. The initiative has so far delivered better value for brands, lending further weight to the arguments for people-based marketing. Want to see more videos from ...
The rise of ad blocking software - Digital Minute 03/11/15
November 03, 2015 10:06 - 8.16 MB VideoThe rise of ad blocking software has now given online users the ability to control how they interact with digital advertising. The advantage for users is an undisrupted browsing experience, however it can cause issues for advertisers and brands. Statistics have led to growing concerns for content publishers with traditional ad revenue falling, nonetheless this presents huge opportunities for brands that are investing in creating quality branded content. We have looked at what this could ...
Twitter gets caught in the moment - Digital Minute 19/10/15
October 20, 2015 09:42 - 7.89 MB VideoTwitter is hoping that it can attract new users to the platform and appease Wall Street, in yet another move away from its traditional "timeline" format. Moments is designed to allow users to follow key news stories and events, without having to follow specific individuals or hashtags. Twitter believes that Moments will help it to cement its position as a leading point of news discovery, and we have looked at what this could mean in more detail at http://www.stickyeyes.com/2015/10/20/is-t...
Google launches Customer Match - Digital Minute 06/10/2015
October 06, 2015 12:56 - 8.17 MB VideoGoogle has followed the lead of Facebook by allowing brands to match the data that they hold about their customers to the data that it holds about its users. Customer Match will allow brands to not only learn more about how their customers behave online, but to also identify new audience groups to which they can serve highly targeted ads. Here’s what you need to know. http://www.stickyeyes.com/2015/10/06/what-you-need-to-know-about-google-customer-match/ Want to see more videos from Stic...
Nescafe ditches the dotcom for Tumblr - Digital Minute 22/09/15
September 21, 2015 18:24 - 8.02 MB VideoNescafé has caused something of a stir by announcing that they will be ditching their dot com website and transferring their digital presence to the blogging platform, Tumblr. The brand has claimed that the switch to Tumblr is part of a focus on "creating real life conversations with people", instead of simply "talking to" it's customers through a traditional dot com website. But will other brands really be be tempted to give up control of their digital presence to more social and interac...
App pop-ups could cost you a mobile friendly tag - Digital Minute 09/09/15
September 07, 2015 17:23 - 8.01 MB VideoWebsites that serve interstitial ads to promote a mobile application will be stripped of their mobile friendly tag from November, Google has confirmed. From the 1st of November sites that promote their native app through large banners or overlays that cover page content will be stripped of the all-important mobile friendly tag And with Google confirming that since April mobile friendliness is part of it’s search algorithm losing the tag could have a massively detrimental impact on search ...
Is Google trialing video search ads? - Digital Minute 25/08/15
August 25, 2015 08:10 - 7.88 MB VideoGoogle is reportedly in discussions with advertisers over the potential introduction of video ads to sponsored search results. The trial is a response to both rival search engines and social media platforms trialing video advertising formats and, should it be fully adopted, it has huge revenue potential for Google. We’ve explored more on what this means at http://www.stickyeyes.com/2015/08/25/could-video-be-the-next-money-maker-for-google/. Want to see more videos from Stickyeyes? Check ...
Instagram opens up to advertisers - Digital Minute 11/08/15
August 10, 2015 17:31 - 7.9 MB VideoInstagram has finally opened itself up to potential advertisers, after it activated a new API that will allow more brands to start scheduling sponsored content campaigns. Whilst sponsored content had been reserved for big brands with a reported $50,000 minumum spend, Instagram has now opened itself up for more brands to start reaching out to users of the photo sharing site. But should brands start racing towards Instagram with their ad budgets? We have explored just what the changes mean ...
Instagram improves desktop search experience - Digital Minute 28/07/15
July 28, 2015 11:04 - 8.02 MB VideoInstagram has recently made changes to its desktop search, in what could be an attempt to capitalise on the popularity of branded visual content. With Instagram keen to appeal to more brands as a place for distributing content, could a more seamless transition between desktop and mobile be critical for the image sharing service? Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com...
Facebook introduce interactive 360-degree video ad and new video player- Digital Minute 14/07/15
July 14, 2015 08:32 - 7.99 MB VideoFacebook has launched not one, but two new video developments in recent weeks in its quest to challenge YouTube's dominance in online video. The introduction of a fully-interactive 360-degree video ad, navigated exclusively with the users finger, as well as a new video player which allows users to detach a video from the News Feed will have a huge impact on Facebook's ever increasing ad revenue and overall video audience. But, what are the opportunities for brands? We explore in more deta...
Google launches 'not Panda' update - Digital Minute 30/06/15
June 30, 2015 13:32 - 7.76 MB VideoGoogle has confirmed that an algorithm update last week was not related to Panda, with early indications suggesting that this is yet another content related update. The search engine has remained tight-lipped on reports of an update, only to confirm that it did launch one last week that was not related to Panda. Early indications have suggested that media publishers were the big winners, and we explore the story in more detail at http://www.stickyeyes.com/2015/06/30/google-rolls-out-non-p...
Facebook introduces 'Buy' button for direct shopping - Digital Minute 16/06/15
June 15, 2015 17:20 - 8.11 MB VideoFacebook is integrating a ‘buy’ button into ads for Shopify merchants, allowing users to purchase goods without leaving Facebook. This ‘buy’ button will allow consumers to easily purchase items they see on their News Feed or on Pages, without having to leave Facebook to complete the transaction. Other social networks are also getting in on the act, with Pinterest ready to roll out a very similar model shortly, so what are the opportunities? We have explore the story in more detail at http...
TrueView for Shopping comes to YouTube ads - Digital Minute 02/06/15
June 02, 2015 10:26 - 7.68 MB VideoGoogle has announced that its product listing ad format is coming to YouTube video advertising, allowing brands to link directly to products that are featured in their ads. The TrueView for shopping feature, announced by Google this month, is linked to Google’s Merchant Center and will be rolling out into Adwords in the coming months. This week's Digital Minute takes a look at the opportunities for advertisers. We've explained what opportunities this could offer at http://www.stickyeyes.c...
Facebook launches 'Add a Link' feature for easier social sharing - Digital Minute 19/05/15
May 19, 2015 15:19 - 8.14 MB VideoFacebook has quietly launched a new feature for iOS in the United States, designed to encourage users to share more content on the platform. The new 'Add a Link' button allows users to quickly search for articles from within Facebook, making it easier for them to post a link that supports their status update. The search engine is powered by Facebook's own algorithm, which is based around content that is already shared in and indexed by Facebook - a feature that is bound to encourage publi...
The early lessons from #Mobilegeddon - Digital Minute 21/04/15
May 05, 2015 11:38 - 8.19 MB VideoGoogle's mobile friendly update has been with us for just over a week and, whilst we're still waiting for that big game-changing moment, we haven't really seen too much change in the search results so far. We have however seen some early lessons from the Google update, and some big brands have been impacted so far. Digital Minute explores the early fall-out from 'Mobilegeddon' and explains the lessons that the likes of British Airways, The AA, Barclays and Next need to learn. Want to see...
Google rolls out its Mobile Friendly update - Digital Minute 20/04/15
April 20, 2015 10:23 - 8.15 MB VideoGoogle's well-publicised 'mobile friendly' update is now here, but are some of the world's biggest brands ready for it? The worldwide update, which will “expanding the use of ‘mobile friendliness’ as a ranking signal” from April 21st, is expected to roll out over the course of the week. But despite the warnings, many leading brands still don't meet Google's 'mobile friendly' criteria, so what will the impact be? Our Strategy Director, Paul Huggett, explains what's going on. Want to see mo...
Facebook's new feature & Periscope takes on Meerkat - Digital Minute 08/04/15
April 08, 2015 10:27 - 7.99 MB VideoThis week on in Digital Minute, our Operations Director Steve Lee looks at Facebook's latest feature for event owners, and the battle between Periscope and Meerkat. Facebook quietly launched a feature last week that will alert users to events taking place near them – provided it is being run by a page that they like. So if you’re a brand running a local promotional event, your page’s subscribers will get an alert if they’re nearby. It should make life a lot easier for event planners and we...
Twitter’s IBM partnership & more Google mobile advice – Digital Minute 24/03/15
March 24, 2015 14:16 - 7.58 MB VideoThis week on in Digital Minute, we look at the fruits of Twitter's partnership with IBM. The two companies announced a partnership back in October and IBM has since unveiled the first development in the partnership, with Watson and Bluemix analytics helping brands to make more from Twitter discussions. More than 100 brands are already signed up to the project, which is still very much in its infancy. We also bring news of more Google advice regarding mobile, as we head towards the 21 Apri...
Google's 'mobile friendly' deadline & Instagram's new ad feature - Digital Minute 10/03/15
March 10, 2015 09:25 - 7.75 MB VideoThis week in Digital Minute, we look at Google's announcement that it is finally making "mobile friendliness" a major ranking factor in mobile search results. From April 21, those websites that haven't earned a mobile friendly tag could see a drop in mobile traffic. We also take a look at Instagram's latest feature for advertisers, with 'clickable' ads now coming to the photo sharing platform. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/vid...
A big landmark for digital advertising and a setback for Amazon.com - Digital Minute 24/02/15
February 23, 2015 15:59 - 7.64 MB VideoThis week's Digital Minute looks at why digital is set to account for half of all ad spend in 2015, whilst Amazon's plan to deliver packages by unmanned drone has suffered a big setback.
Facebook rolls out local tips and Google names and shames the bad ads - Digital Minute 10/02/15
February 10, 2015 12:42 - 8.41 MB VideoFacebook’s iPhone app will start showing local tips and recommendations, based on your current location. Providing potentially massive opportunities for brands, Facebook is going head to head with Foursquare to point out the hot venues in your location. We've looked at the implications for brands at http://www.stickyeyes.com/2015/02/10/facebooks-local-tips-trial-has-big-potential-for-brands/ We also look at the findings of Google's 'bad ads' report, and find out why more than half a bill...
Google issues mobile warnings and launches DNS - Digital Minute 27/01/15
January 27, 2015 13:18 - 7.63 MB VideoDigital Minute takes a look at two big developments from Google this week. The search engine is taking another step to a widely anticipated mobile algorithm, after sending out notifications to webmasters if their sites do not pass the 'mobile friendly' test. The notifications are widely seen as a sign that Google will start adopting a separate algorithm for mobile searches, with non-responsive sites likely to see falls in mobile rankings. We've analysed this at http://www.stickyeyes.com/...