Twitter launches 'First View' in Europe - Digital Minute - 05/04/16

Digital Minute – the latest digital marketing news and analysis

English - April 05, 2016 12:02 - 8.25 MB Video
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'First View' is Twitter's latest ad feature offering brands exclusive ownership of the top ad slot for a whole 24-hour period in the form of "compelling video creative".

The introduction follows a "successful" launch in the US and is the social giant's latest initiative to entice your brand's ad budget.

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