Instagram announces algorithm update - Digital Minute - 22/03/16

Digital Minute – the latest digital marketing news and analysis

English - March 22, 2016 10:24 - 8.06 MB Video
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Previous Episode: Linkedin launches new ad targeting facility - Digital Minute 08/03/16

Next Episode: Twitter launches 'First View' in Europe - Digital Minute - 05/04/16

Instagram has recently announced it will be moving away from their traditional chronologically-ordered news feed and are set to follow in the footsteps of another social giant, Twitter.

Content will now be ordered based on the likelihood of interest and the relationship between the user and brand profile. Leading to an increased pressure on the marketer to not only create engaging content, but to ensure that content is optimised.

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