Linkedin launches new ad targeting facility - Digital Minute 08/03/16

LinkedIn is now going to allow advertisers to target ads to employees of specific companies, under a new option called ‘Account Targeting’.

The feature will allow brands to upload lists of the companies they already work with, or would like to work with in the future. This data will then be cross-referenced, allowing marketers the ability to grab the attention of the most relevant decision makers.

With LinkedIn now having more than 414 million members worldwide, the platform is looking for ways to make it easier for advertisers to find the people that they want to attract, in the hope of sparking an interest from B2B marketers.

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