Messenger bots: The future of customer engagement? - Digital Minute 19/04/16

Digital Minute – the latest digital marketing news and analysis

English - April 19, 2016 14:56 - 8.02 MB Video
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Previous Episode: Twitter launches 'First View' in Europe - Digital Minute - 05/04/16

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Both Facebook and Microsoft have hit the news recently with their announcements discussing a potential 'bot-centric future' - an automated response system for your customers.

So why should you care? Well, aside from removing the strain on call centres and reducing app developer costs, you'll also be able to collect priceless insight into your customer's behaviour.

Michael Hewitt, Content Manager at Stickyeyes takes a closer look - this week on Digital Minute.

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