Sky AdSmart highlights power of people-based marketing

Digital Minute – the latest digital marketing news and analysis

English - November 13, 2015 16:53 - 8.04 MB Video
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New figures from Sky suggest that a more targeted approach to television ads has driven significant value for its advertisers.

Sky has revealed some intriguing data from it's new AdSmart initiative, which sees broadcast advertisements being more carefully targeted to customers based on their viewing habits and demographic profiles.

The initiative has so far delivered better value for brands, lending further weight to the arguments for people-based marketing.

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