The rise of ad blocking software - Digital Minute 03/11/15

Digital Minute – the latest digital marketing news and analysis

English - November 03, 2015 10:06 - 8.16 MB Video
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The rise of ad blocking software has now given online users the ability to control how they interact with digital advertising.

The advantage for users is an undisrupted browsing experience, however it can cause issues for advertisers and brands.

Statistics have led to growing concerns for content publishers with traditional ad revenue falling, nonetheless this presents huge opportunities for brands that are investing in creating quality branded content.

We have looked at what this could mean in more detail at: http://www.stickyeyes.com/2015/10/21/...

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