Google pulls the plug on payday loan ads - Digital Minute 17/05/16

Google has confirmed that as of July 13th, it will be banning payday loans from its advertising services, in a move which it claims will protect users from “harmful” lending.

The ban will come into force worldwide, and will apply specifically to loans where repayment is due within 60 days of the date of issue.

With the payday loan market being so heavily scrutinised in recent years, this will have a significant impact on a lot of operators.
Previous algorithm updates in this sector forced many lenders to turn to paid search and, with that avenue set to close, we’ve taken a closer look into what it could mean for your brand.

Want to see more videos from Stickyeyes?

Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV.

To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/

Subscribe to our Digital Minute podcasts:

RSS: http://feeds.feedburner.com/DigitalMinute Itunes: https://itunes.apple.com/gb/podcast/digital-minute/id915347858 Stitcher: http://www.stitcher.com/podcast/stickyeyes/digital-minute?refid=stpr Soundcloud: https://soundcloud.com/stickyeyes/sets/digital-minute

Find us on Twitter at @stickyeyes or visit our website at http://www.stickyeyes.com