App pop-ups could cost you a mobile friendly tag - Digital Minute 09/09/15

Websites that serve interstitial ads to promote a mobile application will be stripped of their mobile friendly tag from November, Google has confirmed.

From the 1st of November sites that promote their native app through large banners or overlays that cover page content will be stripped of the all-important mobile friendly tag

And with Google confirming that since April mobile friendliness is part of it’s search algorithm losing the tag could have a massively detrimental impact on search ranking and overall site traffic

We have explained the change in more detail, and provided a quick fix to make sure that your site isn't caught out, over at http://www.stickyeyes.com/2015/09/08/sites-with-app-interstitials-will-lose-mobile-friendly-tag

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