Nescafe ditches the dotcom for Tumblr - Digital Minute 22/09/15

Digital Minute – the latest digital marketing news and analysis

English - September 21, 2015 18:24 - 8.02 MB Video
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Nescafé has caused something of a stir by announcing that they will be ditching their dot com website and transferring their digital presence to the blogging platform, Tumblr.

The brand has claimed that the switch to Tumblr is part of a focus on "creating real life conversations with people", instead of simply "talking to" it's customers through a traditional dot com website.

But will other brands really be be tempted to give up control of their digital presence to more social and interactive platforms? We've discussed this over at http://www.stickyeyes.com/2015/09/22/will-other-brands-follow-nescafe-and-ditch-the-dotcom/

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