Google launches Customer Match - Digital Minute 06/10/2015
Digital Minute – the latest digital marketing news and analysis
English - October 06, 2015 12:56 - 8.17 MB VideoTechnology News Tech News stickyeyes digital minute technology news media video design online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Google has followed the lead of Facebook by allowing brands to match the data that they hold about their customers to the data that it holds about its users.
Customer Match will allow brands to not only learn more about how their customers behave online, but to also identify new audience groups to which they can serve highly targeted ads.
Here’s what you need to know. http://www.stickyeyes.com/2015/10/06/what-you-need-to-know-about-google-customer-match/
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