Google has followed the lead of Facebook by allowing brands to match the data that they hold about their customers to the data that it holds about its users.

Customer Match will allow brands to not only learn more about how their customers behave online, but to also identify new audience groups to which they can serve highly targeted ads.

Here’s what you need to know. http://www.stickyeyes.com/2015/10/06/what-you-need-to-know-about-google-customer-match/

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