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Facebook launches 'Add a Link' feature for easier social sharing - Digital Minute 19/05/15

Digital Minute – the latest digital marketing news and analysis

English - May 19, 2015 15:19 - 8.14 MB Video
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Facebook has quietly launched a new feature for iOS in the United States, designed to encourage users to share more content on the platform.

The new 'Add a Link' button allows users to quickly search for articles from within Facebook, making it easier for them to post a link that supports their status update.

The search engine is powered by Facebook's own algorithm, which is based around content that is already shared in and indexed by Facebook - a feature that is bound to encourage publishers onto Facebook's Instant Articles platform.

We've explained the possible benefits and pitfalls at http://www.stickyeyes.com/2015/05/19/whats-the-catch-with-facebooks-instant-articles-initiative

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