TrueView for Shopping comes to YouTube ads - Digital Minute 02/06/15

Google has announced that its product listing ad format is coming to YouTube video advertising, allowing brands to link directly to products that are featured in their ads.

The TrueView for shopping feature, announced by Google this month, is linked to Google’s Merchant Center and will be rolling out into Adwords in the coming months. This week's Digital Minute takes a look at the opportunities for advertisers.

We've explained what opportunities this could offer at http://www.stickyeyes.com/2015/06/02/google-shopping-ads-have-landed-in-youtube/

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