Facebook introduces 'Buy' button for direct shopping - Digital Minute 16/06/15

Facebook is integrating a ‘buy’ button into ads for Shopify merchants, allowing users to purchase goods without leaving Facebook.

This ‘buy’ button will allow consumers to easily purchase items they see on their News Feed or on Pages, without having to leave Facebook to complete the transaction.

Other social networks are also getting in on the act, with Pinterest ready to roll out a very similar model shortly, so what are the opportunities? We have explore the story in more detail at http://www.stickyeyes.com/2015/06/16/facebook-introduces-buy-button-for-shopify-merchants/

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