Google adds Store Visits data to AdWords - Digital Minute 29/11/16

Digital Minute – the latest digital marketing news and analysis

English - November 29, 2016 11:44 - 2.77 MB Video
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The impact digital marketing has on in-store visits and purchases has always been somewhat of a cloudy subject. However, this year’s festive period may be a little different.

Google’s recent update to AdWords will now highlight specific location data as to where consumers are, when searching for particular products.

Dan Wall, Relationship Development Manager takes a closer look.

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