Instagram introduce 'Shoppable Phototags' - Digital Minute 15/11/16

Digital Minute – the latest digital marketing news and analysis

English - November 15, 2016 11:37 - 3.59 MB Video
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It's been a busy week over at Instagram HQ with a plethora of new features in the pipeline, but the one that has caught our eye is the introduction of ‘Shoppable Phototags’.

Users will now see extended in-app details including price, additional photos, and a “Shop Now” which will direct your potential customer to the appropriate purchase page.

Jamie Shaw, Marketing Executive at Stickyeyes takes a closer look.

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