Facebook launches 'Canvas' and 'Sports Stadium' - Digital Minute 26/01/16

Digital Minute – the latest digital marketing news and analysis

English - January 26, 2016 11:30 - 7.78 MB Video
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Facebook has pushed ahead with trials of its latest initiative 'Canvas' and launched 'Sports Stadium'.

Canvas is a mobile ad platform that allows advertisers to create a ‘miniature version’ of their website within the Facebook app.

Sports Stadium will collate content from a variety of users, journalists and brands about a specific sporting event, offering huge potential for those brands that are big on reactive marketing.

We have delved deeper into the importance of reactive marketing in our latest whitepaper http://www.stickyeyes.com/intelligence/why-you-need-to-be-proactive-about-reactive-marketing/.

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