Google unveils new mobile search update - Digital Minute 09/02/16

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English - February 09, 2016 10:27 - 7.83 MB Video
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Google has introduced an update to its mobile search results that could affect your brands search visibility.

This update comes from Google's vision to facilitate what they call 'micro moments', a short session, fulfilled on a mobile device, to obtain an immediate answer.

Heather Healy, Marketing Communications Director at Stickyeyes, discusses how this latest update has the potential to reduce traffic for competitor brands - http://www.stickyeyes.com/2016/02/09/google-takes-on-the-travel-guides-but-the-impact-goes-much-further-than-that/

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