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Twitter’s IBM partnership & more Google mobile advice – Digital Minute 24/03/15

Digital Minute – the latest digital marketing news and analysis

English - March 24, 2015 14:16 - 7.58 MB Video
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This week on in Digital Minute, we look at the fruits of Twitter's partnership with IBM.

The two companies announced a partnership back in October and IBM has since unveiled the first development in the partnership, with Watson and Bluemix analytics helping brands to make more from Twitter discussions. More than 100 brands are already signed up to the project, which is still very much in its infancy.

We also bring news of more Google advice regarding mobile, as we head towards the 21 April deadline that the search engine has imposed for its mobile search update.

Google's advice this time relates to mobile forms, although it stresses that its advice does not have implications for search rankings.

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