Google rolls out its Mobile Friendly update - Digital Minute 20/04/15

Google's well-publicised 'mobile friendly' update is now here, but are some of the world's biggest brands ready for it?

The worldwide update, which will “expanding the use of ‘mobile friendliness’ as a ranking signal” from April 21st, is expected to roll out over the course of the week. But despite the warnings, many leading brands still don't meet Google's 'mobile friendly' criteria, so what will the impact be? Our Strategy Director, Paul Huggett, explains what's going on.

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