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Facebook introduce interactive 360-degree video ad and new video player- Digital Minute 14/07/15

Digital Minute – the latest digital marketing news and analysis

English - July 14, 2015 08:32 - 7.99 MB Video
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Facebook has launched not one, but two new video developments in recent weeks in its quest to challenge YouTube's dominance in online video.

The introduction of a fully-interactive 360-degree video ad, navigated exclusively with the users finger, as well as a new video player which allows users to detach a video from the News Feed will have a huge impact on Facebook's ever increasing ad revenue and overall video audience.

But, what are the opportunities for brands? We explore in more detail at http://www.stickyeyes.com/2015/07/14/how-can-facebooks-video-developments-benefit-your-brand/

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