Google to introduce app 'streaming' in search results - Digital Minute 15/12/15

Changes to the way in which Google displays mobile apps in search results could make it easier for brands to get their mobile applications discovered.

Google will essentially start 'streaming' applications from the Google Play store to mobile users, meaning that they won't have to download an app to their device just to access the content.

The development could be a huge benefit to brands that rely heavily on their mobile app, and we have explained why at http://www.stickyeyes.com/2015/12/14/google-updates-app-indexing-and-supports-brands-in-reaching-mobile-audiences/

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