Run a Profitable Gym
976 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
3 Minutes for Retention, Reacquisition and Re-Engagement
December 13, 2021 05:00 - 11 minutes - 8.01 MBThis episode of Two-Brain Radio is short but powerful—just like the tactics it's about. Tune in and learn how to make more money and improve retention with 12 simple text messages. Links: FOMO Alert: Three Minutes for Marketing (and Retention) "Building $86,000 Monthly Revenue Through Retention (and Sales)" with John Heringer How to Fix the Weak Links in Your Marketing Chain Two-Brain Programming Incite Tax Gym Owners United Timeline: 1:32 – You’re gonna want to hit “pause.” 4:13 – Why...
How to Buy a Gym (or Sell One)
December 09, 2021 05:00 - 24 minutes - 16.9 MBThe gym down the road from you isn't doing so hot. One day, you get a call from the owner: "Do you wanna buy my gym?" There's a lot to consider—more than just gross revenue and client headcount. How profitable is it? What mistakes and liabilities would you be acquiring? Do you actually need to buy that gym to get its clients? Two-Brain Business founder Chris Cooper breaks it down step-by-step with exactly what to consider and how to crunch the numbers before you buy—or sell—a gym. Links...
The Secrets of Exponential Growth in Gyms
December 06, 2021 05:00 - 22 minutes - 15.5 MBEver seen an ad promising "exponential growth" with one easy trick? "Buy this lead program and grow your gym exponentially!" It's a catchy buzzphrase, but true exponential growth—growth that continues to grow and expand on itself—requires intention. Here, Two-Brain founder Chris Cooper shares how to make referral marketing an active process to achieve truly exponential growth. Links: Level Method Drink O2 Affinity Marketing Cheat Sheet "Help First" Gym Owners United Timeline: 1:01 – D...
Mentorship and Franchise Gyms: D1 Training Columbus
December 02, 2021 05:00 - 41 minutes - 28.9 MBThe three most important stats when it comes to marketing are these: Set rates (how many appointments you book), show rates (how many people actually show up to those appointments) and close rates (how many of those people actually buy something in those appointments). In October, Kyle McGough of D1 Training Columbus led Two-Brain Business clients in all three. Here's how he did it. Links: D1 Training Columbus Gym Lead Machine Forever Fierce Gym Owners United Timeline: 2:22 – The chal...
The 3 Questions Fitness Entrepreneurs Must Ask Themselves
November 29, 2021 05:00 - 12 minutes - 8.47 MBYou're an entrepreneur: You've got ideas, you're creative, and you want to do things your own way. We get that. But don't let your independent spirit cost you time and money. Instead, ask yourself the same three questions Chris Cooper asks himself before he tackles any new business venture—and watch as you save gobs of resources. Links: Chalk It Pro Arbox Gym Owners United Free Tools Timeline: 1:51 – “Who has solved this before me?” 5:41 – “Who has solved this better than anyone else?”...
What's Better Than a Value-Killing Free Trial Session?
November 25, 2021 05:00 - 13 minutes - 9.6 MBWhat's better than a free trial? Providing value. Free knowledge won't get you long-term clients. Providing something of value will — and value isn't free. Here's Chris Cooper on the difference between value and price, and why you're doing yourself a disservice by offering free trials. Links: AGuard Beyond the Whiteboard Gym Owners United Timeline: 1:08 – Value vs. price. 6:14 – Value is better than free. 9:54 – Knowledge doesn’t create value. Action does.
How to Pay Your Coaches More (Without Losing Money)
November 22, 2021 05:00 - 15 minutes - 10.8 MBYou want your coaches to make a good living at your gym. But how can you pay them more without hurting your bottom line? It's not about giving staff a bigger piece of the pie, Chris Cooper says. It's about baking a bigger pie. Here's how to do it. Links: Two-Brain Coaching Two-Brain Programming Gym Management: The Case for Part-Time Coaches Intrapreneurialism 101 Go With Them Timeline: 2:31 – You earn more money by creating more value for more people. 3:28 – Pay coaches more by help...
Chris Cooper's Best Books of 2021 for Gym Owners
November 18, 2021 05:00 - 19 minutes - 13.7 MBIf there's a business book out there, chances are Chris Cooper's read it. That's good news for you, because it means you don't have to guess which ones are worth your while. Here are Chris Cooper's top reads — books that actually made a measurable difference in his business — from 2021, as well as which ones you can stand to skip. Links: Incite Tax Driven Nutrition Gym Owners United Timeline: 1:49 – “$100M Offers: How to Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi...
How to Prevent Clients From Leaving Over the Holidays
November 15, 2021 05:00 - 6 minutes - 4.47 MBThe holiday season: Chris Cooper calls it the "black hole of hedonism." Schedules fill up, good eating habits go out the window for weeks on end and frustrated clients pause their memberships—or even quit altogether. How do you keep your clients from getting sucked in? Here's Coop on the best way to retain clients during the holidays. Links: Drink O2 Gym Lead Machine Gym Owners United Timeline: 0:46 – A coach’s greatest weapon during the holiday season. 1:48 – Give your clients a pla...
Done-With-You Services: The Secrets of Incredible Value
November 11, 2021 05:00 - 21 minutes - 15.1 MBWant to sell a higher-value service? Or increase the value of the service you already provide? You've got to increase your "with-ness." "With-ness" is the degree to which your service is a "done-with-you" service. That means you're not selling a commodity (done for you) and you're not selling an instruction manual (do it yourself). You're walking the path right alongside your client, giving them personalized attention and feedback and adjusting the course as needed. You're doing it with th...
How to Keep Clients for Years Instead of Months
November 08, 2021 05:00 - 38 minutes - 26.3 MBSales and marketing may be trendy and sexy, but retention is where you make your money. It's easier—and more cost-effective—to keep a client than to gain a new one. Nick Seabock owns CrossFit Off the Grid in New Jersey, and with an average length of engagement of 41 months per client, he was Two-Brain's retention leader for July. Here, he joins Mike Warkentin to talk retention tactics: How to keep clients new and old engaged and committed for the long haul. Links: CrossFit Off the Grid ...
7 Signs You’re a Mature Entrepreneur (and 5 Signs You Aren’t)
November 04, 2021 04:00 - 22 minutes - 15.3 MBRemember when you first started coaching and your whiteboard briefings were more like physiology lectures? You don't do that anymore now. Now, as a mature coach, you know your clients just need to focus on one cue at a time. Entrepreneurship has a path to maturity, too. Some lessons you can learn from books and experts. Others simply require time — and experience making a mistake or two. Chris Cooper's been an entrepreneur for a long time, and he's made a lot of mistakes. But he's better...
CrossFit Affiliate Playbook: Chris Cooper’s Review
November 01, 2021 04:00 - 33 minutes - 22.9 MBCrossFit LLC recently released its new CrossFit Affiliate Playbook. What's inside? Who might benefit most from it? And is the advice any good? Coop shares his thoughts. Links: Drink O2 Beyond the Whiteboard How to Make $100,000 with 150 clients Gym Owners United Timeline: 3:07 – Why you need a playbook. 6:35 – The reason most gyms fail. 8:21 – Cracking open the CrossFit Affiliate Playbook. 9:55 – Defining success. 11:50 – Core values, mission, and vision. 13:31 – On culture and ...
The Only Reason Chris Cooper Would Buy Another Gym
October 28, 2021 04:00 - 14 minutes - 9.71 MBThe gym down the street is closing. Yours, however, is doing great. Should you buy the failing gym? Is it an opportunity to grow your business or will you be buying a whole new set of problems? Chris Cooper is notorious for advising against buying other gyms. But there are a few situations in which buying is a win-win for everyone — and even Coop would make an offer. Here's what they look like. Links: Incite Tax Level Method Free Tools Gym Owners United Timeline: 1:05 – Gyms are gett...
Chris Cooper's Gym-Owner Challenge: Steal 5 Exercises!
October 25, 2021 04:00 - 13 minutes - 9.44 MBWhen was the last time you taught your clients something new? We've all got our preferences: CrossFit, boot camp, yoga. But when you bring something new into your practice, your clients — and your business — will be better for it. It's what we do all the time at Two-Brain Business. Learn why in this episode of Two-Brain Radio, then take Coop up on his challenge to learn five new exercises in the next 30 days that will help broaden your practice and benefit your clients. Links: Gym Lead...
The 02 Story: Dave Colina on Helping Gyms
October 21, 2021 04:00 - 31 minutes - 21.4 MBIn business, it can be tough to formulate a win-win-win scenario: The business wins, the client wins, and the client's client wins, too. But that's exactly what Dave Colina and his company, Drink O2, did when the COVID-19 pandemic began to hit gyms hard — and they've only continued to do bigger and better good since then, including bringing together a coalition of fitness brands to help gym owners make more retail sales and incentivize and retain new clients. Learn about how O2 took a hel...
CrossFit Precision Care: Will It Benefit Affiliate Owners?
October 18, 2021 04:00 - 12 minutes - 8.63 MBCrossFit, LLC recently announced its newest offering: CrossFit Precision Health Care, billed as "personalized healthcare from CrossFit-trained doctors and health professionals based on your unique goals and needs." But what exactly is it? Does it work? Will it help affiliate owners and their clients, or is it just another form of competition? Chris Cooper weighs in with his initial thoughts. Links: Two-Brain Programming Forever Fierce Gym Owners United CrossFit Precision Care Julie Fouc...
Stop Hoarding Money in Your Business (and Do This Instead)
October 14, 2021 04:00 - 8 minutes - 5.98 MBWhen it comes to bank accounts, bigger is better, right? Chris Cooper says "no!" Don't misunderstand: He's not saying you should spend every dime you make. But if your go-to financial strategy is to squirrel away every dollar into your business' bank account, you're actually limiting your earning potential. Coop explains it all in this sprint episode of Two-Brain Radio. Links: AGuard Beyond the Whiteboard Gym Owners United Timeline: 1:11 – Hoarding too much money is wasteful. 2:21...
How to Deal With the Copycat Gym Down the Street
October 11, 2021 04:00 - 15 minutes - 10.8 MBWhat do you do when the gym down the street undercuts you on prices? Or opens a location a hop and skip from your front door? Or steals your best ideas? Celebrate, says Chris Cooper. Competition is just an opportunity. An opportunity to be the A-plus service and get the clients who graduate up to your gym after stagnating with the B-minus service. An opportunity to get the best clients while the lesser competition gets the ones who're out for a discount. An opportunity to differentiate y...
Financial Problems? Billy Hofacker is Your Fitness Money Coach
October 07, 2021 04:00 - 32 minutes - 22.4 MBEleven years ago, Billy Hofacker answered a knock at his door, only to find his brand-new, cherished Honda Accord being towed away by the repo man. When he faced the mountain of unpaid bills and did the math, the total came to a staggering $130,000 of consumer debt. Today, Hofacker — a personal trainer of 20 years — is the owner and CEO of Total Body Boot Camp and Performance Center, with two successful locations in the hyper-competitive market of Long Island, New York. And he uses the tool...
Building $86,000 Monthly Revenue Through Retention (and Sales)
October 04, 2021 04:00 - 47 minutes - 32.8 MBJohn Heringer owns Method3 Fitness in San Jose, California — a gym that does $86k in monthly revenue. What's the secret? The secret is that there's no singular secret. Retention tactics, sales strategies, systems to execute those things and a true service mindset — Heringer and his team weave it all together. The result? High-value clients who get results, stay longer and generate more revenue. John and Two-Brain Radio host Mike Warkentin dive into the details here. Links: Method3 Fitne...
"Should I Start Another Business?"—Chris Cooper Answers
September 30, 2021 04:00 - 17 minutes - 12.1 MBSo you've got a successful gym business. You're paying the bills and making a nice profit, too. Time to start another business and double your money! — Hold on a sec. Chris Cooper is no stranger to starting businesses, and in his original book, "Two-Brain Business," he describes your first business as the cornerstone to a larger platform that you can build. But what he didn't mean was to go open a coffee shop, pizza joint or even a yoga studio. Here, Coop offers guidance on when to start...
The New Breed of Coaches (and Why Owners Love Them)
September 27, 2021 04:00 - 43 minutes - 29.8 MBA good coach starts and ends the class on time and teaches the air squat well. A great coach does those things and much more: They close sales through no-sweat intros. They follow your coaching principles but bring their own expertise and personalities to the floor. They create content and build authority as experts in their field. At least, the ones who complete the Two-Brain Coaching course do. Here, course creator and mentor Mike Watson joins Two-Brain mentor and Two-Brain Coaching ...
Unlimited Offers: Is Your All-In Option Reducing Value?
September 23, 2021 04:00 - 12 minutes - 8.28 MBThe unlimited membership is often pegged as the key to building revenue and retention. But if you're rolling all your services into one package — your core offerings plus extras like nutrition coaching or speciality classes — you're actually undercutting the value of those offerings and priming clients to get bored and look elsewhere. Chris Cooper explains it all here. Links: Chalk It Pro Driven Nutrition Gym Owners United Timeline: 0:59 – If clients should only pay for what they wan...
Why You Aren't Getting Paid What You're Worth (and How to Fix It)
September 20, 2021 04:00 - 19 minutes - 13.2 MBHow come F45, Orangetheory and the fancy club downtown can charge sky-high prices for "total transformations" and you can't? Especially when you're just as good — if not better — at coaching? It's all about value — and the client gets to decide what yours is. Here, Chris Cooper shares five key ways to establish a higher value for your service — and charge more for it. Links: AGuard Arbox Two-Brain Coaching Gym Owners United "The Go-Giver" Timeline: 1:59 – You don’t determine your va...
A+ Coaching: Class Prep, Confidence and Client Connection
September 16, 2021 04:00 - 37 minutes - 25.7 MBCrossFit trainers: How familiar is this scenario? Tomorrow's workout has just been posted. It's a max deadlift followed by Diane, 21-15-9 reps of deadlifts and handstand push-ups. You know what to do; you've done that workout dozens of times. No need to prepare a lesson plan, right? Wrong — according to Railroad CrossFit owner Shawn McQueen. Here, Shawn joins Two-Brain Business mentor Josh Martin for a candid discussion about what separates the average coaches from the greats. Links:...
Gym Owner Makes $290 an Hour (and Tells You How to Do It, Too)
September 13, 2021 04:00 - 35 minutes - 24.1 MBDo you know what your Effective Hourly Rate (EHR) is? That is, your pay, divided by the number of hours it took to earn it? Joleen Bingham's is $290. But it wasn't always that high. Here's how she multiplied a $10 starting EHR by 29 — and how you can, too. Links: Two-Brain Programming Level Method Gym Owners United Level Up Your Staff (and Fire Them Up Instead of Firing Them) Timeline: 2:26 – Joleen’s starting EHR: $10 4:22 – What happened when Joleen started listening to her mentor. ...
Chris Cooper: Your Route Through the Entrepreneur's Valley of Death
September 09, 2021 04:00 - 36 minutes - 24.9 MBSo you're ready to scale up and out. Maybe you want to open a second location; maybe you want to start a new business altogether. First, you're going to have to cross the Valley of Death. The Valley of Death is the gap that lies between your first successful business and your second. It's the money gap. The knowledge gap. The tools gap. Chris Cooper has crossed the Valley of Death more than once. Here, he'll tell you how to get safely to the other side. Links: Two-Brain Coaching Incit...
How Matthew Becker Went From $250 to $12,000 in Monthly Net Owner Benefit
September 06, 2021 04:00 - 46 minutes - 32 MBWhen Matthew Becker first opened Industrial Athletics in Pittsburgh, Pennsylvania, he already had another full-time job — so it didn't really matter if he never saw a dime from it. But when he went all in on gym ownership — and when he finally started acting on his mentor's advice — he realized he'd been throwing away serious money. Here's how Matthew increased his net owner benefit — all the ways in which a gym benefits the gym owner financially — from $250 a month to a whopping 12 gran...
Who the Hell Is Sevan Matossian—and Why Was He Homeless?
September 02, 2021 04:00 - 1 hour - 51 MBThe first time Chris Cooper saw Sevan Matossian — who, unbeknownst to Coop, was the director of media for CrossFit Inc. at the time — he yelled at him to stop taking photos at the Canada East Regional. Now, almost a decade later, the pair sat down for some real talk about everything CrossFit. The award-winning filmmaker and former media director shares some deeply personal insight from his life, including how homelessness freed him to experience true happiness, how he became a filmmaker, a...
Chris Cooper on Competition and CrossFit’s Affiliate Playbook
August 30, 2021 04:00 - 18 minutes - 12.7 MBOn Aug. 12, Chris Cooper spoke with Eric Roza, CrossFit's new owner and CEO. Among other things, the pair discussed CrossFit's new Affiliate Playbook and other plans to support CrossFit affiliate owners. But doesn't that sound like competition for Two-Brain Business? Here, Chris Cooper addresses that issue and more, including how knowledge isn't the problem, the difference between anecdotes and data, and why gym owners don't need to be afraid of a little competition. Links: Chalk It Pr...
No Disposable Days: How to Stop Spinning Tires and Get Things Done
August 26, 2021 04:00 - 33 minutes - 23.2 MBHave you owned your gym for years but are still wearing all the hats and pulling 12-hour days? Maybe you're five, even 10 years in, but your business isn't any more profitable than it was the first two years. If that sounds like you, Chris Cooper has some tough news for you: You don't actually have 10 years of experience. You have one year of experience repeated 10 times. You've got to do things differently, and it starts with making time to work on your business, not in it. Here, Coop g...
Staying Present: Clear Your Mind in 30 Seconds With Chris Cooper
August 23, 2021 04:00 - 10 minutes - 6.91 MBDo you have trouble turning off your brain? Spend your precious relaxation time ruminating about that tough conversation or fretting about the future? There's a reason for that: Your amygdala's in hyperdrive. So how do you get it to chill out? Try Chris Cooper's go-to exercise. Links: Level Method Two-Brain Programming Gym Owners United "Think Like a Monk" Notes: 1:23 – Why you can’t stop worrying. 5:43 – Get present with this simple exercise. 8:47 – What to do when you get distra...
Concrete Money Goals at Each Stage of Gym Ownership
August 19, 2021 04:00 - 13 minutes - 9.02 MBMost gym owners know how to coach a good squat. But what about building a long-term platform of wealth that sustains you, your family and even your community for generations to come? Chris Cooper breaks down the most important financial objectives of each stage of entrepreneurship and how to meet them — so that your business gives you a legacy, not just a job. Links: "Founder, Farmer, Tinker, Thief" Incite Tax Two-Brain Coaching Gym Owners United Timeline: 0:56 – The four stages of en...
Closing at 80 Percent: Sales Leader Tells All
August 16, 2021 04:00 - 33 minutes - 22.7 MBAdam Robbins owns DNA Fitness in Cutler Bay, Florida, and he was on not one — not two — but THREE of Two-Brain Business' leaderboards for sales and marketing in June. He's got both affinity marketing and cold-lead conversion down to a science with an 80% close rate. And it's not just him — Adam teaches his staff to sell by sharing resources, meeting one on one and role-playing. Here, he joins Two-Brain Radio host Mike Warkentin to share the secrets of his success. Links: DNA Fitness Bey...
Eric Roza: How CrossFit LLC Can Help Gym Owners Most
August 12, 2021 04:00 - 40 minutes - 27.9 MBThe CrossFit affiliate community has endured a lot of tumult over the last two years. Now, after surviving a global pandemic and watching leadership change hands at the CrossFit Home Office, affiliate owners want to know: What's next? In this episode, Chris Cooper goes straight to the source in an exclusive interview with Eric Roza, CrossFit's new owner and CEO. Tune in to learn about Eric's approach to rebuilding trust in the brand and for details about how CrossFit LLC is working to in...
Simplicity Scales: The Next Level of Gym Business Isn't More Complex
August 09, 2021 04:00 - 16 minutes - 11.6 MBSo you've got a strong gym business. Maybe you've opened a second or even a third location — and now you want to go even bigger. How do you turn a couple home-spun gyms into a fully scaled operation taking your town by storm? It's simple. Literally. Here, Two-Brain founder Chris Cooper explains how simplicity is key when scaling up your business and exactly what steps to take before you expand. Links: Gym Lead Machine Forever Fierce Gym Owners United Timeline: 2:07 – What successful ...
Chris Cooper on Clubhouse, Sell by Chat and Next-Level Sales
August 05, 2021 04:00 - 19 minutes - 13.2 MBThere's a gym-business guru around every corner of the internet trying to sell you their program. The problem is that most of those "gurus" don't own gyms and have no experience in the industry — and you can't afford to spend all your time and money doing their experimentation for them. That's our job. At Two-Brain, we try all the latest tricks, techniques and resources for you. We test them, track the results, and tell you whether they work and who they work best for. Here, Chris Coope...
Gym Profitable? Here's Exactly What to Do Next
August 02, 2021 04:00 - 30 minutes - 21 MBWhen you first opened your gym, the goal was simple: Survive. And you did. You grew, hired some staff, and have a profitable business. Now what? Unless you're happy just working the job you've bought yourself for the rest of your life, you've got to level up. At Two-Brain Business, we call that "Tinker Phase," or when entrepreneurs have grown their businesses and mentored their staff so well that they don't need to run it anymore, leaving them free to invest their time and resources into...
Post-Pandemic Nutrition Coaching: Dealing With Emotional Baggage
July 29, 2021 04:00 - 49 minutes - 33.7 MBYour clients are burned out. They've been working from, schooling from home, and ordering lots of take-out. Now, they're looking to you for help. Where do you begin? Should you have them track macros and meal-prep every week? Or is it more realistic to focus on one simple change they can make today? Registered dietician and Nutrition Rx founder Jen Broxterman — also the creator of the Two-Brain Nutrition Coaching course — joined Two-Brain Business mentor Josh Martin to answer those quest...
Fat-Shaming and Gyms: Are Your Ads Triggers?
July 26, 2021 04:00 - 35 minutes - 24.7 MBAre you an accidental fat-shamer? On July 1, Pinterest released a press release banning weight-loss testimonials, products and before-and-after pictures. Pinterest isn't the only company to move in that direction; online, the debate rages: If you're selling nutrition and fitness coaching, are you body shaming? Or helping people get what they want? It's a complex subject, so Two-Brain Radio host Mike Warkentin brought in an expert, psychotherapist Bonnie Skinner. In this episode, she e...
Fat-Shaming and Gyms: Are Your Ads Triggers?
July 26, 2021 04:00 - 35 minutes - 24.7 MBAre you an accidental fat-shamer? On July 1, Pinterest released a press release banning weight-loss testimonials, products and before-and-after pictures. Pinterest isn't the only company to move in that direction; online, the debate rages: If you're selling nutrition and fitness coaching, are you body shaming? Or helping people get what they want? It's a complex subject, so Two-Brain Radio host Mike Warkentin brought in an expert, psychotherapist Bonnie Skinner. In this episode, she e...
The Guy Who Bought a Gym During the COVID Shutdown (Epic Comeback)
July 22, 2021 04:00 - 36 minutes - 25.1 MBJordan Fink quit his day job and bought a gym in early 2020. No sooner had he signed the papers than came the mandatory COVID-19 gym shutdown. He didn't even meet his new staff until months after he'd become their new boss. From there, Jordan endured multiple member mass exoduses and roller-coastering revenue. At one point, he even started dusting off his resume. Today, after starting mentorship with Two-Brain and learning to sell high-value packages to give people the help they need, J...
Raw and Real: Gym Owner's Greatest Fears Revealed to Peers—and Staff!
July 19, 2021 04:00 - 31 minutes - 21.7 MBAt the 2021 Two-Brain Summit, psychotherapist Bonnie Skinner spoke about fear. And when she asked gym owners to share one of their top fears, Justin Keane shared a big one — in front of thousands of other entrepreneurs. Doing so went against his very nature. Justin would much rather stay silent than show vulnerability. But as he learned from Bonnie's presentation and through practice with his own staff and members at Woodshed Strength and Conditioning, being open, honest and vulnerable can ...
Why "Do as I Do" Doesn't Work (How to Actually Mentor Staff)
July 15, 2021 04:00 - 36 minutes - 24.8 MBMike Collette is the winner of Two-Brain Business' 2021 award for metrics (he won it in 2020, too). His secret to getting great numbers? Build great staff members. Here, he joins Mike Warkentin to talk about leadership: how to develop it in yourself and cultivate it amongst your staff through mentorship. Links: Prototype Training Systems Beyond the Whiteboard Incite Tax Free Resources! Gym Owners United Jason Cohen: How Embracing Vulnerability Improved My Gym Business Handling Difficult C...
Five-Figure ROI on Mentorship: Charlie Lima Invests and Wins
July 12, 2021 04:00 - 41 minutes - 28.2 MBWe don't sell mentorship to burn a hole in your pocket. We sell mentorship to help you make even more money than you spent on it in the first place. With a return on investment of $10,000 per month, Charlie Lima of BoomFit in College Station, Texas, is doing just that — plus some. Here, he shares how the lessons he's learned from multiple Two-Brain mentors have helped him earn more, develop his staff and improve his own leadership skills. You'll also learn the two key things you can do...
Building Staff Relationships to Create Careers—and Revenue
July 08, 2021 04:00 - 39 minutes - 27.2 MBJosh Nimmo owns CrossFit MetroEast in Illinois, and he's the winner of Two-Brain's 2021 award for coach education and opportunity. Here, Mike Warkentin digs into how he earned it — and Josh shares how he went from being a micromanaging Jack of all trades to mentoring to his staff, helping them develop personally and financially rewarding careers and building a strong, successful team that's in it for the long haul. Links: CrossFit MetroEast Arbox Driven Nutrition Gym Owners United Timel...
400 Percent Revenue Increase: Star Owner's Secrets
July 05, 2021 04:00 - 27 minutes - 19 MBWhen Bryan McDowell joined the Two-Brain Mentorship program in April 2020, his gym was making $6,700 a month. Less than a year later, that number ballooned 400% to $45,000 a month. He also stopped wearing all the hats in the business, passing coaching, personal training and lower-value roles off to staff so he could focus on growing the business. The result? Both Bryan and his staff are happier in their careers and making more money. Here's how he did it. Links: AGuard Drink O2 Gym Owne...
Fairy Dust or Facts? Why Two-Brain's Data Can Save or Supercharge Your Gym
July 01, 2021 04:00 - 35 minutes - 24.4 MBHow do you decide what your prices should be? Or which marketing tactic to try? Or even what size building you should get? If you're like most microgym owners, you guess. Or you do a social-media poll and make business-altering decisions based on the opinions of 10 keyboard warriors. There's a better way — and it's based on data. Two-Brain Business has spent years and thousands of dollars compiling critical data from microgyms all over the world. Then our mentors use that data to help ...
Revenue Leader Reveals Reasons for Success: Nate Beveridge
June 28, 2021 04:00 - 36 minutes - 25 MBNate Beveridge is competing in the men's 40-44 division at the CrossFit Games this summer. He's an elite-level athlete, but he's also an elite gym owner: His gym, Hybrid Athletics, topped the Two-Brain Leaderboard this spring for revenue. Few people can compete at that level while still running the day-to-day business of the gym. That's why Nate took a few years off competition to focus on the business. The work he did during that time — getting a mentor, setting up systems, hiring great ...