The Secrets of Exponential Growth in Gyms
Run a Profitable Gym
English - December 06, 2021 05:00 - 22 minutes - 15.5 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ever seen an ad promising "exponential growth" with one easy trick? "Buy this lead program and grow your gym exponentially!"
It's a catchy buzzphrase, but true exponential growth—growth that continues to grow and expand on itself—requires intention.
Here, Two-Brain founder Chris Cooper shares how to make referral marketing an active process to achieve truly exponential growth.
Links:
Level Method
Drink O2
Affinity Marketing Cheat Sheet
"Help First"
Gym Owners United
Timeline:
1:01 – Defining “exponential growth.”
2:16 – What exponential growth looks like in the gym business.
4:00 – Create a culture of referral.
5:08 – How to ask for referrals.
9:29 – Play the long game.
10:57 – Using events to bring in new clients.
15:07 – The events that don’t work.
18:18 – Why you shouldn’t trade discounts for referrals.
20:24 – How discounts for long-term contracts hurt your business.