Run a Profitable Gym
976 episodes - English - Latest episode: 7 days ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
Double Revenue in 6 Months: How This Owner Turned His Gym Around
April 18, 2024 04:00 - 45 minutes - 31.1 MBMake his gym profitable by Christmas or shut down. That was the goal set by Brandon Sundwall, owner of Virtuo Personal Training in L.A., around this time last year. In this episode of “Run a Profitable Gym,” Two-Brain Business chief marketing officer John Franklin is joined by Brandon, who shares his gym’s epic turnaround. In just six months, Brandon doubled his gym’s revenue and cut his working hours in half—all with the support of his Two-Brain mentor, Anastasia Bennett. The keys to ...
Buy Speed! Why Mentorship Is Important for Gym Owners
April 15, 2024 04:00 - 13 minutes - 9.49 MBWhen you buy mentorship, you buy speed. In today’s episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper walks you through the mentorship process to show what’s possible and how fast you can move. It’s all about setting a goal, creating a plan with expert assistance, and having someone hold you to the plan so you get the results you want. At the start of the program, we’ll help you score quick wins. We want you to earn the money you need to pay for mentorship, so you...
Ben Bergeron: Will Being a Great Coach Make You a Great Gym Owner?
April 11, 2024 04:00 - 42 minutes - 29.6 MBDoes being a good coach make you a good gym owner? In today’s episode of “Run a Profitable Gym,” host Mike Warkentin dives into this question with one of the top coaches in the world, Ben Bergeron. Ben has trained numerous CrossFit Games and Affiliate Cup champions, and he’s also the founder of CrossFit New England and CompTrain, as well as the author of the book “Chasing Excellence.” According to Ben, it takes a lot more than just a passion for coaching if you want to run a successful g...
Parkour Gym Owner & Mentor Backflips Into Profitability
April 08, 2024 04:00 - 33 minutes - 22.9 MBWho’s my target market? How many class options should I offer? How much should I charge? These are questions all gym owners must ask, no matter what type of gym they run. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper dives into these topics with Jimmy Davidson, a parkour athlete turned gym owner and mentor. Jimmy owns a three-location parkour gym, Freedom in Motion, and he’s a coach at Motion Mentors, a mentoring practice for parkour businesses. By dialing...
Exactly How They Drove Gym Revenue Up 3.5X
April 04, 2024 04:00 - 38 minutes - 26.2 MBToday’s guest has driven up revenue in his gym by 3.5X since starting mentorship with Two-Brain, and his January 2024 total earned him a spot on the Top 10 revenue leaderboard—which ran from $58,000 to $125,000 USD. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with revenue leader Chad Pinther, co-owner of Colfax Strong Strength and Conditioning, a CrossFit affiliate in Denver, Colorado. With the help of a mentor, Chad and wife Esther identified a few key areas where...
How to Add $10k in PT Without Adding a Single Member
April 01, 2024 04:00 - 27 minutes - 19.1 MBIf you’re not selling personal training in your gym, you’re missing out on a lot of revenue. In today’s episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain CEO Chris Cooper show how gym owners can boost revenue by $10,000 or more without adding any new clients. Chris explains exactly how to use Goal Review Sessions and the Prescriptive Model to start selling personal training to your existing members to help them meet their goals more quickly. And he even tells gym owne...
$80,000+ in Monthly Revenue: How Does Titans Sports Academy Do It?
March 28, 2024 04:00 - 31 minutes - 21.7 MBTitans Sports Academy, owned by Chance Beam, made Two-Brain’s Top 10 leaderboard for revenue in January 2024. Each gym in the top 10 brought in over US$50,000, and the top gym grossed over $125,000! Chance has been in business for over 20 years, and his program has propelled several athletes into Major League Baseball. In fact, seven of his former players are in the big leagues right now, including World Series champion Nathaniel Lowe of the Texas Rangers. In this episode of “Run a Profit...
6-Figure Monthly Revenue? It's Possible and Here's How
March 25, 2024 04:00 - 18 minutes - 12.7 MBSix-figure monthly gross revenue at a CrossFit gym? It can be done, and we have proof. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents the January 2024 Top 10 revenue leaderboard. The numbers, which are rolling three-month averages, run from $58,330 to $125,606 USD. After the Top 10 rundown, Chris shares quotes straight from the gym owners so you can replicate their success in your fitness business. A quick summary of their advice? Keep it simp...
Smart Marketing: Getting Leads on a Shoestring Budget
March 22, 2024 04:00 - 44 minutes - 30.5 MBCheck out these monthly marketing stats from today’s guest: About 60 leads, 25 appointments, 23 shows and 18 closes. These are great numbers, and gym owner Kieran O’Dwyer isn’t breaking the bank to post them. In this episode, host John Franklin sits down with Kieran to learn how he’s built such a successful marketing funnel on a small budget at Bathurst Strength and Conditioning and Orange City Strength and Conditioning in Australia. Kieran’s marketing strategy starts with posts on Googl...
Sneak Preview of the 2024 Two-Brain Summit (and Free Books!)
March 21, 2024 04:00 - 46 minutes - 31.8 MBIn this episode of “Run a Profitable Gym,” host John Franklin is joined by Two-Brain founder and CEO Chris Cooper. They provide a glimpse into the upcoming Two-Brain Summit, happening June 8 and 9 in Chicago. Some of the incredible speakers for this year’s event include Jonathan Goodman, Jason Khalipa, Brian Chontosh and coaches from Mayhem Nation. Attendees will also get to grill a panel of experts from Kilo, PushPress, WodBoard and Wodify with questions such as “why aren’t gyms keeping ...
Two-Brain Summit Speakers Revealed!
March 18, 2024 04:00 - 38 minutes - 26.5 MBIn this episode of “Run a Profitable Gym,” Chris Cooper and Mike Warkentin run through the jaw-dropping speaker lineup for the 2024 Two-Brain Summit, which goes down June 8 and 9 in Chicago. At the Summit, gym owners will hear about everything from building $1-million net worth to leveraging the four different personality types found in a business. Coaches will upgrade their skills and learn how to build careers in fitness by generating more revenue for themselves and their gym. Among th...
"We're Full": Why CrossFit Leiden Has Capped Membership at 400
March 14, 2024 04:00 - 28 minutes - 19.3 MBHave you ever heard of a gym with a waiting list? CrossFit Leiden in the Netherlands has capped its membership at 400 clients. Instead of adding more people, the gym is focused on retention, increasing value for clients and raising average revenue per member (ARM). In this episode of “Run a Profitable Gym,” host Mike Warkentin chats with gym co-owner Jeroen van Duijn to learn how CrossFit Leiden obtained—and retained—so many clients. One of CrossFit Leiden's top strategies for getting new...
Never Lose a Client Again: The 5 Pillars of Retention
March 11, 2024 04:00 - 33 minutes - 22.9 MBFocusing on retention can improve just about every metric in your gym, from average revenue per member to length of engagement. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Cooper, Two-Brain founder and CEO, about all things retention. They dial in on the five pillars of retention: results, fame, compatibility, consistency and referrals. Chris explains what each is and why it matters. Then he provides five actions you can perform today to start keeping...
512 Members: How BoxLife/CrossFit 5512 Did It in Denmark
March 07, 2024 05:00 - 30 minutes - 20.9 MBCould you acquire over 400 members for your gym? And if you hit that total, could you hold onto them? Today on “Run a Profitable Gym,” host Mike Warkentin chats with Rune Laursen, owner of BoxLife/CrossFit 5512 in Denmark. Rune made our December 2023 Top 10 leaderboard for client count, which ran from 324 to 1,034 members. Rune’s already improved on his late-2023 stats: His gym now has 512 members and is steadily growing. He explains how he brings in and retains so many clients by using No...
Marketing & Retention: Tips From Gym Owners With 300+ Clients
March 04, 2024 05:00 - 14 minutes - 10.3 MBGym owners often think they have a marketing problem when they actually have a retention problem: It doesn’t matter how many new clients you bring in each month if they aren’t sticking around! In this episode of “Run a Profitable Gym,” Chris Cooper presents Two-Brain’s Top 10 leaderboard for client headcount in December 2023. Each gym on the leaderboard has over 300 members and is super profitable. These gym owners have mastered both marketing and retention, and they’re sharing their top ...
One Path to $1M Net Worth? Buying Your Gym's Building
February 29, 2024 05:00 - 49 minutes - 34.3 MBMany paths lead to millionaire net worth as a gym owner, and one of them involves buying your gym’s building. In this episode of “Run a Profitable Gym,” host John Franklin sits down with Brian Strump, a chiropractor and the owner of Live Active Charlotte, who recently bought his gym’s building for $1.8 million. The pair get into the details of the huge purchase and discuss the benefits of owning your building—some might surprise you! Whether you’re ready to buy now or considering real e...
Why Bring Your Coaches to the 2024 Two-Brain Summit?
February 26, 2024 05:00 - 18 minutes - 12.7 MBHere are two big staff-related threats to a microgym: Coaches say “I can’t make enough money doing this” and leave the fitness industry. Or they say “I can’t make enough money here” and leave to start their own gyms. What’s a gym owner to do? You can start by showing your coaches how they can create great careers at your gym—and bringing them with you to the Two-Brain Summit this June is a fantastic way to do that. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chri...
Is the Group Fitness Model Still Viable (and Do Other Models Exist)?
February 22, 2024 05:00 - 34 minutes - 23.9 MBDo you have a business model for your gym? In this episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain founder Chris Cooper lay out five gym business models that have been proven to be successful—and that’s based on data from thousands of gyms around the world. The models are: 1. Group only. 2. Group plus personal training. 3. Group plus high-ticket offers. 4. Semi-private training. 5. Guided access. Tune in to learn the pros and cons of each model, and then get Coop's ...
Bigger Isn't Better? $50k Per Month in Under 2,000 Square Feet
February 19, 2024 09:00 - 40 minutes - 27.6 MBWith just 1,700 square feet of usable space, Daniel Purington’s gym averages around $50,000 in revenue per month, allowing him to earn over $100,000 in net owner benefit, provide careers for four full-time staff members and pay two part-timers. In this episode of “Run a Profitable Gym,” host John Franklin sits down with Daniel, owner of Woodslawn Fitness in Portland, Oregon, to uncover the secrets of his success: consultative selling, diversified revenue streams, strong systems and mentors...
Millionaire Gym Owners: How They Did It (& How You Can Too)
February 15, 2024 05:00 - 43 minutes - 30.2 MBThis episode of “Run a Profitable Gym” was recorded live in Dallas, Texas, during a meetup of the world’s best gym owners—some of whom are featured in Chris Cooper’s latest book, “Millionaire Gym Owner." Host John Franklin sits down with Taryn Dubreuil of CrossFit Function and Joleen Bingham of 13 Stripes Fitness. Both Taryn and Joleen are Two-Brain mentors and certified millionaire gym owners. Tune in to hear Taryn's and Joleen’s individual paths to success—from hitting rock bottom to re...
Why Chris Cooper Wants You to Be a Millionaire Gym Owner
February 12, 2024 05:00 - 20 minutes - 14.1 MB“How can I stop working 70 hours a week?” “What will I do if an unexpected expense comes up?” “How am I ever going to retire?” As a young gym owner, Two-Brain founder and CEO Chris Cooper asked all these questions, and at first he couldn’t find any answers. This led him to search inside and outside the fitness industry for a path that led to freedom of money and freedom of time—aka, retirement. He found that path, and it's the foundation of his latest book, “Millionaire Gym Owner,” ...
The No-Ads Cinnamon-Roll Secret to Huge Average Revenue Per Member
February 08, 2024 05:00 - 29 minutes - 20.6 MBThis month’s leaderboard show is all about average revenue per member (ARM)—how much a gym earns on average from each client in a month. In this episode, host Mike Warkentin is joined by Two-Brain ARM leader Michaela Munsterman. Her gym, Elite Medical Exercise, in Austin, Texas, has a gigantic ARM—but Michaela doesn’t spend any money on ads to attract her high-value clients. Instead, she built a dedicated wellness community entirely through word of mouth and focused local networking, and...
Easy Ways To Increase Revenue Without Raising Rates
February 05, 2024 05:00 - 18 minutes - 12.6 MBMany gym owners are scared to raise rates, even though they probably don’t charge enough for the value they provide. The good news? There are a few simple tactics you can use to boost revenue before you do a rate increase. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper is joined by Brendan Rice, CEO of Wodify, to talk about two new Wodify features that enable gym owners to make more money without raising rates or adding more members. One of these features allows...
Average Revenue Explosion: From $70 to More Than $400 Per Member
February 01, 2024 05:00 - 25 minutes - 17.7 MBHow much extra revenue would your gym bring in if you increased rates by just $10? What if each client contributed $300 or more to your gross revenue? In this episode of “Run a Profitable Gym,” host Mike Warkentin talks average revenue per member (ARM) with Kelly Lorenz, owner of FORM gym in Marblehead, Massachusetts. Kelly’s gym boasts an impressive ARM score: It earned a spot on Two-Brain's December 2023 Top 10 leaderboard, which runs from $427 to $800 per month. Kelly built her ARM...
Key Tactics From Gyms With Massive Average Revenue Per Member
January 29, 2024 05:00 - 14 minutes - 9.81 MBEvery month, Two-Brain compiles a leaderboard of the top-performing gyms so we can find out what the best gyms are doing—and tell you. In December 2023, we focused on average revenue per member (ARM) at more than 1,000 gyms worldwide. ARM measures what clients are paying in return for the value a gym provides, and the businesses on our leaderboard provide a ton of value. The No. 1 gym earned just shy of US$800 per client per month—and that’s a rolling three-month average, not just a one-hi...
Foundational Excellence: How to Lead Your Gym to Success
January 26, 2024 05:00 - 47 minutes - 33 MBIn this episode of “Run a Profitable Gym,” host John Franklin interviews longtime gym owner Ben Bergeron of CrossFit New England and CompTrain. After spending more than 15 years in the fitness industry as a gym owner and coach to CrossFit Games athletes including Mat Fraser and Katrin Davidsdottir, Ben says that virtuosity—mastery of the fundamentals—is essential in a successful gym business. He dials in on four basic areas where every gym owner can improve: leadership, product, marketin...
Top Tips for Dominating Your Local Market
January 25, 2024 05:00 - 45 minutes - 31.4 MBHow do you dominate your local market? The key is focus: Don’t try to offer every service under the sun. In this episode of “Run a Profitable Gym,” host John Franklin is joined by Jack Wheeler of 360 Fitness in Red Deer and Sherwood Park, Canada. Jack’s flagship location does over 4,000 personal training sessions per month, and if you Google “personal training Red Deer,” his gym is the No. 1 result. If you just search “gyms Red Deer,” he’s still on Page 1, but not quite at the top. J...
The Vocal Local: How to Create a Referral Web for Your Gym
January 22, 2024 05:00 - 29 minutes - 20.6 MBTwo-Brain founder and CEO Chris Cooper is a household name in his community of Sault Ste. Marie, Ontario, where his gym, Catalyst Fitness, is located. He’s a true authority when it comes to dominating your local market. In this episode of “Run a Profitable Gym,” host Mike Warkentin prompts Chris to reveal the strategies behind his success in making his gym the obvious choice for people in the community. Chris doesn’t mention huge ad spends and earth-shaking marketing campaigns. Instead, ...
Boost Productivity and Avoid Burnout Using John Briggs 3.3 Rule
January 18, 2024 09:00 - 36 minutes - 24.8 MBMost people are still working the same 40-hour workweek introduced just under 100 years ago, and gym owners often go way beyond 40. In fact, many work closer to 80 hours a week. This can quickly lead to burnout—a killer of small businesses. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper is joined by John Briggs, accountant and author of “Profit First for Microgyms.” The two discuss John’s latest book, “The 3.3 Rule.” In the book, John pushes back agai...
Virtuosity: How to Grow Your Gym by Mastering the Basics
January 15, 2024 05:00 - 8 minutes - 5.56 MBVirtuosity—it’s the theme of this year’s Two-Brain Summit. But what is it exactly? Simply put, virtuosity means mastery of the fundamentals. In today’s episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper discusses the basics that every gym owner should focus on and explains how mastering fundamentals will help you grow your gym faster than searching for new trends. The allure of novelty is strong, but the key to entrepreneurial success is maintaining focus on what...
"Simple Stuff" This Gym Owner Did To Become a Top Earner
January 11, 2024 05:00 - 19 minutes - 13.3 MBTwo-Brain’s most recent leaderboard tracked net owner benefit (NOB): salary, dividends and anything else the business pays for. Every single fitness entrepreneur in the Top 10 is earning between $15,000 and $25,000 per month from their gym. In today’s episode of “Run a Profitable Gym,” host Mike Warkentin sits down with one of these Top 10 earners to lay out the path to success. Ashley Reese, owner of Defining Moment Fitness in Charleston, South Carolina, shares how he jumped from earning ...
The 2024 Intramural Open: Increase Revenue and Retention Now
January 09, 2024 10:00 - 11 minutes - 8.27 MBCompetition season is approaching—and it can be a stressful time for gym owners, who often take on extra work without seeing a reward. To help, Two-Brain has a step-by-step, plug-and-play guide you can use to reduce stress, boost retention, make money and ramp up the fun during the Open. In this episode of “Run a Profitable Gym,” Chris Cooper tells the origin story of the Intramural Open and how it’s been continuously improved over the last 13 years. The event has now been used in thousand...
Should You Ban Cameras at Your Gym? A Lawyer's Perspective
January 04, 2024 09:00 - 45 minutes - 31.3 MBAs social media becomes flooded with fitness influencers, or “fitfluencers,” a new issue arises for gym owners: cameras in gyms. Who’s liable when a member is in the background of a photo or video and doesn’t want to be? The gym owner or the media creator? The answer might surprise you. Believe it or not, cameras can cause serious headaches for gym owners. In some situations, they might lose members. In other cases, they could get dragged into costly, tedious lawsuits. Here to break ...
Gym Owners: Take Action and Thrive in 2024
January 01, 2024 05:00 - 5 minutes - 3.88 MBAre you grinding all day every day and not seeing progress? Are you tired of pushing through discomfort and stress without any reward? It’s time for you to take action and thrive in 2024. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper shares a New Year’s message to help gym owners like you start 2024 strong. Once you start accomplishing personal and business goals, that success will even trickle down to your community and the people around you. Listen...
The Un-Sexy (but Totally Effective) Way to Build Wealth as a Gym Owner
December 28, 2023 05:00 - 27 minutes - 19 MBAs gym owners, it’s easy to get distracted by shiny new things. You might be tempted to run flashy promos, offer discounts or make strange additions to your service offerings. But the best way to grow your income is much simpler—albeit a bit less sexy. In this episode, host Mike Warkentin is joined by gym owner Nick Beal of CrossFit Casco Bay, who explains how to build wealth that compounds. A couple of key steps: Put systems in place and assess them regularly. Nick shares how consist...
Our Top 10 Earners Have 1 Simple Tip for You
December 25, 2023 05:00 - 14 minutes - 9.68 MBImagine bringing home more than $15,000 each month. What would that do for you and your family? This month’s leaderboard show is all about take-home pay: net owner benefit (NOB)—salary, dividends and any other benefits the business provides. Every single gym owner in the Top 10 is currently earning over $15,000 US per month, and the top earner’s number is even more impressive. These are not one-hit-wonders: Our leaderboard is based on three-month averages, showing sustainable, consist...
Building Your Dream Lifestyle (It's Harder Than You Think)
December 21, 2023 05:00 - 34 minutes - 23.5 MBMany entrepreneurs think that their dream lifestyle will just appear when they achieve business success. But creating the life you want is harder than most people realize. It takes serious thought and planning, whether you want to work remotely on the beach all day or carve out three hours to play with your kids every afternoon. In today’s episode of “Run a Profitable Gym,” Chris Cooper chats with Ashley Haun, co-owner of Nika Athletics in DeLand, Florida, and owner of The Traveling Bee ...
High-Efficiency Entrepreneur: Systems for Work-Life Balance
December 18, 2023 05:00 - 37 minutes - 25.7 MBJoleen and Leighton Bingham have about a million things going on. On top of being parents of three, they own multiple gyms, have an impressive real-estate portfolio, mentor other entrepreneurs through Two-Brain Business and travel regularly. In the last 13 months, they’ve been to Greece, Sweden, Portugal, San Diego and Nashville—to name just a handful of countries and cities. How can they possibly have the time for all this? In today’s episode of “Run a Profitable Gym,” Chris Cooper get...
Broke Gym Owners: Breaking the Cycle and Building Wealth
December 14, 2023 05:00 - 23 minutes - 16.4 MBShould gym owners care about becoming millionaires? Even struggling gym owners who can’t see past the day-to-day challenges of keeping their gyms afloat? In today’s episode of “Run a Profitable Gym,” Mike Warkentin and Chris Cooper dig into Chris’ upcoming book, “Millionaire Gym Owner,” which will be out in early 2024. In the book, Chris shares his journey to reaching millionaire status, as well as stories from some of Two-Brain’s 43 certified millionaire gym owners. These entrepreneurs d...
Top Secrets of Millionaire Gym Owners
December 11, 2023 05:00 - 13 minutes - 9.36 MBWith a clear goal, a plan and a mentor, every gym owner can make $100,000 a year. But did you know that it is also possible—and a lot easier than you probably think—to become a millionaire? In this episode, Chris Cooper shares a preview of his upcoming book, “Millionaire Gym Owner,” which arrives early in 2024. Coop explains how you can invest to improve your life, the lives of the people around you and your local community, and he gives you a simple strategy to guide your investments an...
Level Up: Jason Khalipa Wants You to Coach Like a Pro
December 07, 2023 05:00 - 48 minutes - 33.4 MBSuccessful gym owners master the science of business and the art of coaching. Two-Brain helps entrepreneurs level up on the business side. Jason Khalipa, founder and CEO of NCFIT, is focusing on the coaching side, so he created Coach Like a Pro, a live, online coach-development course that’s designed to provide constructive, honest feedback. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper chats with Jason about Coach Like a Pro, as well as NCFIT Collective progr...
Coaching Excellence in Gyms How to Serve Steak Instead of Sandwiches
December 04, 2023 05:00 - 52 minutes - 35.8 MBOskar Johed, co-owner of CrossFit Medis and CrossFit Sikla in Sweden, is a longtime Two-Brain mentor as well as a member of CrossFit's Seminar Staff. In this episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper chats with Oskar, who shares his top tips for offering great service at your gym. Oskar says it all boils down to providing an excellent product that sells itself. After all, there’s no shortage of people who need your help, and if you make them feel great, they’ll stick ...
16 Sales in September: Here's Exactly How Vel Bates Did It
November 30, 2023 05:00 - 36 minutes - 25.2 MB102 leads, 45 appointments, 26 shows and 16 sales: These are real September stats for Vel Bates’ gym, 3D Fitness, in Fort Wayne, Indiana. In today’s episode of “Run a Profitable Gym,” Mike Warkentin talks with Vel, who shares the plan behind the numbers. Vel breaks down the main elements at the top of his marketing funnel: organic social media and paid ads. But his leads don’t just book free consultations automatically—so he’s got a lead-nurturing system designed to get people in the door,...
Building Your Gym: Your 2024 Annual Plan for Growth
November 27, 2023 16:00 - 37 minutes - 25.5 MBDo you have a plan for growing your gym in 2024? In today’s episode, Chris Cooper goes over Two-Brain’s free 2024 annual plan: It's designed to help gym owners like you get more clients, increase average revenue per member, improve retention, inspire your staff and pay yourself more. Chris runs through a basic but every effective plan month by month, detailing how you can level up your gym with client Goal Review Sessions, coach evaluations, marketing funnel audits, and more. If you’re...
Guided Access: Solving Labor Shortages at CrossFit MASS
November 23, 2023 05:00 - 38 minutes - 26.4 MBHaving trouble staffing your gym? You aren't alone. In this episode of “Run a Profitable Gym,” Chris Cooper sits down with Joe Venuti and Alessandra Bisalti of CrossFit MASS, who share how they’ve used "guided access" to transform their gym in the face of staffing shortages. Essentially, they’ve learned to leverage technology. In a guided or enhanced access model, clients receive individually designed programming delivered to their phones and can access the gym during non-coached hours to...
Going Big: Scaling a PT Business From 1 to 23 Locations
November 20, 2023 05:00 - 54 minutes - 37.8 MBIn this special episode produced in collaboration with “Gym World Worldwide,” John Franklin chats with Curtis Christopherson, owner of Innovative Fitness. Curtis' personal-training gym chain spans 23 locations, with each averaging over $1 million in annual revenue. Curtis is also the owner and founder of WRKOUT, a revolutionary digital platform designed for wellness professionals. He explains how he blew up his brand by prioritizing community and connection, even within a personal-trainin...
Deep Data Dive: The Fitness Industry Under the Microscope
November 16, 2023 05:00 - 58 minutes - 40.5 MBTwo Brain’s annual “State of the Industry” report is out! With metrics from over 13,400 gyms, the guide provides valuable insight into how gym owners can build better businesses. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Chris Cooper and John Franklin to highlight key points from the guide. Chris is the CEO and founder of Two-Brain Business, and John is the chief marketing officer at Two-Brain, head of marketing for Kilo, and host of the podcast “Gym W...
State of the Industry 2023 Report: Chris Cooper's Highlights
November 13, 2023 05:00 - 16 minutes - 11.7 MBEvery year, Two-Brain Business pours a ton of resources into our “State of the Industry” report, which is regarded by many experts and organizations as the best in the fitness space. We give the report to gym owners—like you—for free every year so they have the info they need to build world-class businesses. In today’s episode, Chris Cooper highlights some of the key takeaways from our 2023 report, which contains data from 13,444 gyms. Chris explains how to compare your gym against the...
Superhero-Sized Revenue: Secrets From Wolverine's Trainer
November 09, 2023 05:00 - 28 minutes - 19.9 MBSteve Ramsbottom has worked with stars such as Hugh Jackman, Zac Efron and Jessica Alba, as well as Paralympic medalists and countless other professional athletes. The owner of Performance Institute in British Columbia, Canada, Steve is also one of Two-Brain’s revenue leaders for September 2023. In this episode, Mike Warkentin sits down with Steve as he shares the secrets of his success—from how he ended up training some of the biggest stars in Hollywood to how he climbed the revenue lea...
How to Take Your Gym From Good to Great
November 06, 2023 05:00 - 24 minutes - 17.2 MBThe best gym owners in the world share three things: They know their niche, they create a culture of discipline in their businesses, and they build and preserve momentum. Finding your niche allows you to become the best at what you do, which increases client value. Discipline ensures your gym consistently operates with excellence—whether you’re in the building or not. And momentum helps you make incremental gains every day so you’re always moving toward your larger goals. In today’s ep...