Run a Profitable Gym
997 episodes - English - Latest episode: 11 days ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
Owner of Unprofitable Million-Dollar Gym Finds Success Through Mentorship
August 11, 2022 04:00 - 56 minutes - 38.6 MBGym owner Chris Thacker reached over $1 million in gross revenue, but he had a problem: An expansion came with increased expenses, and Thacker was struggling to keep on top of the mounting bills. He wasn't paying himself what he was worth, either. So he called Two-Brain Business. With Two-Brain's guidance, Thacker got rid of discounts on training, shored up his service, increased his rates and ensured he was getting ROI on his expenses. Now with a longer onboarding process, and the addit...
Building the Next Level When Your Gym is Finally Successful
August 08, 2022 04:00 - 21 minutes - 15 MBYou're making good money at your gym. You have great client retention and a solid headcount. Things are going well. So what now? In today's episode of Two-Brain Radio, Chris Cooper helps you scale beyond your current gym. He discusses how to prepare your team to run your gym without you so you can tackle your next endeavor. Chris also takes you through your options as an entrepreneur. Expand your gym? Open a second location? Start another business entirely? Once your gym's success has gi...
How Two-Brain Helps Gyms Outside North America
August 04, 2022 04:00 - 10 minutes - 7.4 MBCan Two-Brain Business help gyms outside the U.S. and Canada? Yes! Two-Brain is the largest gym mentorship company in the world and has helped over 2,000 gyms all over the globe. We have clients in Sweden, Norway, Denmark, Australia, New Zealand, France, Ireland, the U.K., Chile, Brazil, United Arab Emirates, Taiwan, Japan and many other countries. Two-Brain also has multilingual mentors in a host of different countries. The main thing Chris Cooper has learned by helping business owners ...
How to Earn Freedom From Your Business Through Discipline
August 01, 2022 04:00 - 21 minutes - 14.7 MBYou want your business to run like a well-oiled machine—whether you’re there or not. But you can’t do that if the systems that keep the machine running are all in your head. In today’s episode of Two-Brain Radio, Chris Cooper shares a valuable lesson from 2020 Summit speaker and retired Navy SEAL Jocko Willink: Discipline equals freedom. The secret to generating more revenue in your gym isn’t raising rates or getting more clients. It’s discipline. It’s having systems and standards in plac...
What Gym Owners Need to Do at the 2022 CrossFit Games
July 28, 2022 04:00 - 13 minutes - 9.51 MBThe CrossFit Games: You're there to watch the athletes and events. But what else would the clever affiliate owner do in Madison to grow a gym business? In today's episode of Two-Brain Radio, Chris Cooper gives you some last-minute advice on tackling the Games correctly as an affiliate owner. He discusses the booths you should visit, the people you should meet, and the ways you can enhance the experience for yourself, your team and your community back home. Enjoy the 2022 Games! 00:27 - Wh...
How to Hire the Perfect People for Your Business
July 25, 2022 04:00 - 12 minutes - 8.74 MBHow do you build an A+ staff? It's a critical question. Hire the wrong people and you'll have headaches. Put the right people in the wrong chairs and you'll have headaches. But if you get the right people in the right roles, your business will grow quickly, and you'll be surrounded with happy, talented team members who make life better for you and your clients. In this episode, Chris Cooper explains how Two-Brain hires mentors—and he'll tell you exactly how you can apply a similar proces...
Secrets of Semi-Private Training and Monster Average Revenue Per Member
July 21, 2022 04:00 - 59 minutes - 40.6 MBHow did gym owner Brian Bott reach $426 and earn a spot on this month's average revenue per member leaderboard? Semi-private training! Bott's impressive stats are primarily the result of personal training done in groups of no more than four. This isn't "small-group training" where each client does a variation of the same workout. Instead, a highly skilled coach delivers completely individualized programming to three or four clients at the same time. In this podcast, Bott spills the secret...
"The Shop Feel": Keys to $340 Average Revenue Per Member
July 18, 2022 04:00 - 39 minutes - 27.4 MBGym owner and Two-Brain Business Mentor Lisa Palmer earned a spot on the leaderboard this month with a $341 per month average revenue per member score. In this video, she shares the three simple strategies she employed to get there: 1. Athlete check-ins. 2. Transformation packages. 3. Choice. By truly getting to know her members' needs, Lisa calibrated her program to include specialty offerings that help clients hit their goals faster. These high-touch, high-value add-ons helped boost h...
Two-Brain Awards: Stars of the Fitness Industry
July 14, 2022 04:00 - 15 minutes - 10.4 MBAshley Haun, Nyree Segui and Scott Romijn were recipients of this year's Two-Brain Awards in the Coach Education and Opportunity, Future Star and Owner Lifestyle categories. These intrepid leaders were laser focused on developing their teams, laying the groundwork for future success and enjoying the fruits of their labor. We chat with them to find out about the obstacles they met along the way, how they were able to work through them and what lies on the other side. Whether you're shifti...
Two-Brain Awards: Gyms of the Year and Epic Comebacks
July 11, 2022 04:00 - 35 minutes - 24.5 MBWhat sets the best gyms apart from the rest? In this episode, we talk to the recipients of this year's Two-Brain Awards for Gyms of the Year (Culture and Metrics) and Comebacks (Resilience). Kyle Cato, David Allen, Charlie Banfield and Rich Borgatti have weathered the past year with grace and fortitude, and they've come out even stronger. Cato and Allen were recognized as the top Two-Brain gym owners when it comes to culture and key performance indicators, and Banfield and Borgatti faced ...
Developing Coaches Won't Grow Your Business
July 07, 2022 04:00 - 18 minutes - 12.4 MBDeveloping your coaches won't grow your business. It can be hard to hear this, but simply investing in coach education might actually harm your gym instead. In this episode, Chris Cooper cites some examples of coach development gone wrong, but he also shows you the coach-development systems you can implement to benefit your coaches—and your gym and its members. When it comes to coach development, more knowledge is not the problem. If you want great career coaches, don't just send them a...
Building a Client-Centric Business: The Key to Success in Service
July 04, 2022 04:00 - 12 minutes - 8.85 MBIf you want to have a successful service-based business, you have to build around the needs of your clients. In this episode of Two-Brain Radio, Chris Cooper gives you a framework to build a "client-centric business" using your mission, model and method. First you must clearly define your mission. Second, identify the strategy to achieve that mission—that's your model. Third, your method is your mechanism of delivery, which evolves over time to include new and more effective elements. C...
Ask a Lawyer: 3 Things to Consider When Buying or Selling a Gym
June 30, 2022 04:00 - 35 minutes - 24.3 MBThinking about buying a gym? While it's easy to get distracted by all the bells and whistles, you really need to ask three major questions first: 1. Is the space the gym is in leased or owned? 2. What are the assets and debts of the current business? 3. What contracts are currently in play and what exactly do they say? Gym Lawyers founder Matthew Becker takes you through these questions and explains how the answers can affect the sale of a business. Are there more legal issues that can...
Four Steps to Grow Any Business (Including Yours)
June 27, 2022 04:00 - 17 minutes - 11.8 MBEvery business scales through four distinct stages. Chris Cooper talks a lot about the four phases of entrepreneurship: Founder, Farmer, Tinker and Thief. To move from one phase to the next, you need to do the following: systemize, optimize, grow and scale. If you do these things out of order, you can break your business or go bankrupt yourself. The best way to proceed is to seek guidance from someone who has done it before: a mentor. Links "Founder, Farmer, Tinker, Thief" 0:55 - Stage...
Ask a Lawyer: The Top 3 Lease Issues for Gym Owners
June 23, 2022 04:00 - 35 minutes - 24.6 MBAs a gym owner, you'll likely face some issues when it comes to your lease. Three of the most important elements: rent (including CAM expenses), use of premises, and additional costs you're responsible for through "triple net" leases (insurance, maintenance, etc.). How do you negotiate a better lease for your gym business? Is your rent increase justified? What happens when your use of the premises—dropping plates, loud music—becomes a problem for other tenants? We pose these questions an...
The Four Habits Every Successful Entrepreneur Must Master
June 20, 2022 04:00 - 9 minutes - 6.46 MBEvery successful entrepreneur needs to master four habits in order to make $1 million, $10 million or more: discipline, respect, influence and behavior. You need to do one thing each day to grow your business before you do anything else. You need to respect others and teach everyone around you to behave the same way. You need to share your mission every single day with people inside and outside your business. You need to identify your heroes and take the actions they would take. The...
Profit and Passion: The Dichotomy of Successful Gym Ownership
June 16, 2022 04:00 - 18 minutes - 13 MBAs a gym owner, your method and your model will likely evolve over time. Your method should be "client centric": It should be based on what your clients need. Your model is there to give clients your service in the way they want to buy it. At Chris Cooper's gym, Catalyst, the Prescriptive Model guides the business. The prescription changes over time to serve the exact needs of clients, and the model reflects that. Your method might be Pilates or yoga or CrossFit—but the "meta" model shou...
What's Holding Your Business Back? Here's the Answer.
June 13, 2022 04:00 - 12 minutes - 8.52 MBWhat's holding you back from reaching the next level with your gym business? Check your bias. In this episode, Chris Cooper goes over the common biases that interfere with our growth. In identifying these blind spots, you can make a plan to keep them in check and take positive action with the things that count. 3:14 - Confirmation bias and novelty bias 4:45 - Busy-ness bias 6:27 - Multi-tasking bias 7:00 - Blame 9:35 - Ego
More Knowledge Won't Solve Problems in Your Business
June 09, 2022 04:00 - 11 minutes - 8.06 MBAcquiring more knowledge is not going to solve your problems; it's actually a trap that stops you from taking action. Knowledge is not the solution; getting a mentor is. As a gym owner, you might be furiously studying as much as you can when it comes to business. But how much of the information are you actually acting on? A great mentor works because they give you a clear focus: Do this one thing right now. Mentorship brings 10x the value of your initial investment. Top performers in eve...
ROI: How to Make Money With Every Dollar You Spend
June 06, 2022 04:00 - 27 minutes - 18.7 MBIn this episode, Two-Brain Business founder Chris Cooper breaks down the tweaks you can make to your gym business today to improve your ROI tomorrow. From staffing audits to maximizing your use of space to analyzing your software, you need to take a clear-eyed approach to assess your expenses and implement the measures that will bring the most bang for your buck in your gym business. You can't cut your way to wealth, but you can definitely improve your return on the money you invest; in th...
Your Questions Answered: Q&A With Coop
June 02, 2022 04:00 - 26 minutes - 18.5 MBHow much content should I be creating? Is Facebook advertising dead? Should I hire a GM? What about supplements? In this podcast, Two-Brain Business founder and CEO Chris Cooper answers your burning questions on a slew of topics. Got a question for Chris? Email him at [email protected] or post it in the Gym Owners United Facebook group: https://www.facebook.com/groups/gymownersonly 0:58 - How much content is too much? 4:59 - Is Facebook advertising dead? 7:33 - Should I hire a...
Help First: How to Make Being Generous a Business Strategy
May 30, 2022 04:00 - 17 minutes - 12 MB"Help First" is the title of one of Chris Cooper's most quoted books—but what does "help first" really mean? Does this mean "help (for free) always"? In this episode, Chris shares what a meaningful approach to Help First looks like. You want to get the client to a point where they're ready to purchase your service, not just to benefit from your free advice and never sign up. Chris maps out exactly how to apply Help First in your gym business in order to benefit both your prospective clien...
Content Marketing in Gyms: A 5-Step Framework
May 26, 2022 04:00 - 11 minutes - 8.13 MBYou might be the best gym around but no one will know about you unless you tell them. In his mentorship practice, Chris Cooper stresses the need for his clients to produce meaningful, consistent content in order to get and maintain clients. But where to start? In this podcast, Chris lays out a content model that will get you in the practice of regularly producing content. In this clear, step-by-step guide, you'll learn what you must do each day to produce great content that resonates wit...
Gym Owner Profitable on Day 1 With 83 Members
May 23, 2022 04:00 - 29 minutes - 20.4 MBNew gym owner Jason Tebedo was able to open his doors at CrossFit Angier on launch day with a whopping 83 members. In this episode, he dishes the secrets to his opening-day success. Working with his Two-Brain Mentor as part of the StartUp program, Jason laid out his foundation in advance and got the right plan in place to acquire and keep members from the get-go. Jason breaks down what exactly he did to set up his Founders Club, social events, 1:1 nutrition counseling, social media marketi...
Metacognitive Programming: Psychotherapy Meets Life Coaching
May 19, 2022 04:00 - 49 minutes - 33.9 MBWhat do we want from life? Misha Saidov has pared it down to an acronym - FERMI: Flow (the experience of optimal feeling of engagement in the moment), Engagement, Relaxation, Meaning and Ideal. Ultimately, people want to feel better. As a life coach, he offers experience which serves to help alter their perspective, and therefore how they feel in their lives. In this episode, Misha and Chris Cooper discuss the idea of emergence, the difference between dreams and goals, limiting beliefs, mo...
Entrepreneurial Confidence: How to Change the Story You Tell Yourself
May 16, 2022 04:00 - 38 minutes - 26.7 MBEntrepreneurial confidence is key to sustaining success - but it's something many gym owners overlook. In this episode, psychotherapist and executive coach Bonnie Skinner breaks down exactly what entrepreneurial confidence is, how a lack of it shows up in your life, and what reps you should be doing to build that muscle. Making a concerted effort to boost your entrepreneurial confidence can result in a better mindset overall; this spills over into both your personal and professional life a...
Programming by Avatar: The Info You Need From Beyond RXD
May 12, 2022 04:00 - 29 minutes - 20.4 MBFor decades, CrossFit gyms have programmed workouts according to a prescription: the Rx. With this style of programming, each workout has a singular goal. How athletes execute the workout might vary, but the goal is the same. But what if not all your athletes have the same goal? That's why Brooks DiFiore created Beyond RXD, a programming system that provides workouts and briefs customized according to client avatar. Here, he joins Chris Cooper to explain why and how it gets clients res...
Ameet Shah of Wodify on the Entrepreneurial Journey
May 09, 2022 04:00 - 48 minutes - 33.1 MBWhen Ameet Shah first introduced Wodify to the CrossFit community, he had his work cut out for him. Convincing a bunch of gritty, low-tech fitness die-hards to ditch the whiteboard and put up a TV screen was a tall order. But he did it — and today Wodify serves more than 5,000 gyms around the world. Ameet joined Chris Cooper to talk about his journey from crab-sales website designer (yes, you read that right) to tech start-up founder to business leader. Links: Wodify Gym Owners Unite...
Caffeine and Kilos and Running Two Businesses
May 05, 2022 04:00 - 46 minutes - 31.7 MBWhen the entrepreneurship bug hits, it hits hard — and some gym owners find that owning a gym isn't enough. There's so much else to explore: retail, supplements, gear — even coffee. But is it possible to run multiple profitable businesses? And if so, how do you pull it off? For the answers to those questions and more, Chris Cooper turned to Danny Lehr, owner and founder of CrossFit Excel and the wildly successful Caffeine and Kilos. Links: CrossFit Excel Caffeine and Kilos Gym Owners U...
Facilitating Major Change: What Is Life Coaching?
May 02, 2022 04:00 - 39 minutes - 27 MBBrendon Collins has always had the itch to help people change their lives. At one time, he did it as a pastor. Then, he did it as a fitness coach and gym owner. Now, he's helping people find their way as a life coach touching on all of the above. How'd he get there, and what, exactly, does being a life coach look like? Here, he chats with Coop about all that and more. Links: Chat with Brendon Transformation Academy Certified Life Coach Institute International Coaching Federation Tim...
Who's Actually Joining Gyms: What the Data Says
April 28, 2022 04:00 - 26 minutes - 18.2 MBIn order for your marketing to be effective, you've got to market to the right people—you have to define your avatar. And a great way to do that is to start with data: Who's actually coming into gyms these days? Nathan Holiday, founder of Level Method, has the numbers. Here, he and Two-Brain Business founder Chris Cooper discuss who's interested in trying fitness programs like CrossFit (and who's not) and how to use that information to build the most effective marketing, onboarding, and de...
How to Do It the Right Way in the Gym Business
April 25, 2022 04:00 - 13 minutes - 9.07 MBChris Cooper's most popular book is "Two-Brain Business," but the book that most say is his best is "Help First." That's because it solved the problem of being afraid of being a slimy salesman: It teaches gym owners how to sell by doing the thing coaches do best—helping. Here's a peek at what's inside. Links: "Help First" Gym Owners United Timeline: 1:01 – Chris Cooper: The world’s worst salesman. 4:29 – Why you need to get your message out there. 5:43 – Selling is coaching. 6:26 –...
Will the CrossFit Games Actually Help Your Gym?
April 21, 2022 04:00 - 17 minutes - 12.3 MBIt's that time of year—your Facebook feed is full of athletes hoping to make the leap to elite, and once again you find yourself thinking: "The CrossFit Games are cool—but do they matter for my business?" The answer is yes—and no. Here, Coop addresses that question and provides three strategies that will help if you want to use the competitive CrossFit season to help grow your gym. Links: Intramural Open Guide Gym Owners United Timeline: 1:50 – Who the Open is for, and how it can ben...
The CrossFit Affiliate Model Doesn’t Work—Here are 3 Models That Do
April 18, 2022 04:00 - 23 minutes - 16.2 MBOpen a gym. Be a phenomenal coach. Make lots of money. If only it were that simple. You do need to be an excellent coach and provide excellent service, but that isn't enough to run a successful gym business—and we've got the data to prove it. We've also got the data that shows what DOES work. Here's Chris Cooper on the three business models of the most successful CrossFit gyms, the pros and cons of each, and what kind of gym owner they work best for. Links: How to Make $150,000 Per...
Three Business Models That Will Work in a CrossFit Affiliate
April 18, 2022 04:00 - 23 minutes - 16.2 MBOpen a gym. Be a phenomenal coach. Make lots of money. If only it were that simple. You do need to be an excellent coach and provide excellent service, but that isn't enough to run a successful gym business—and we've got the data to prove it. We've also got the data that shows what DOES work. Here's Chris Cooper on the three business models of the most successful CrossFit gyms, the pros and cons of each, and what kind of gym owner they work best for. Links: How to Make $150,000 Per...
How to Coach Clients on Sleep: Nick Lambe
April 14, 2022 04:00 - 38 minutes - 26.7 MBWe all know sleep is important, and if you're a fitness trainer, you've probably told your clients to get more of it. But beyond that, most trainers draw a blank. They might toss a sleep hygiene article at clients and tell them to get a sleep tracker. But how helpful are those things really? And how important is it to coach sleep when you've got big fish like exercise and nutrition to fry? Nick Lambe founded The Online Sleep Coach to address those questions and teach trainers what they n...
Why You Absolutely Must Do Goal Reviews With Clients
April 11, 2022 04:00 - 11 minutes - 8.21 MBYou wouldn't go to the doctor and expect to have to choose your own medication and dosage, right? So why are you leaving the same decision in the hands of your fitness clients? Goal reviews are a key element of the prescriptive model of sales, but they're about more than selling. It's your responsibility as a professional coach to check in with your clients, find out what their goals are, and tell them exactly what they need to do to reach them—regardless of whether that means an upsell or...
Grow Your Gym by Thinking Outside the Box
April 07, 2022 04:00 - 13 minutes - 9.52 MBIf you're stuck on how to grow your gym, you may be tempted to look at the more successful gym down the street and do what they're doing. Charge what they're charging. Advertise like they're advertising. But the perspective you actually need is that of an outsider—even one as far outside the box as to be outside the fitness industry altogether. There are six key strategies you can use to grow your business, says Chris Cooper, and for each of those strategies, Coop has a recommendation fo...
The Best Way to Spend Extra Cash and Grow Your Gym
April 04, 2022 04:00 - 9 minutes - 6.46 MBIt's the end of the month, and you've got a little nugget left over. Awesome! You can get that air bike you've been salivating over for so long! But is that really the best use for the extra cash? In this episode of Two-Brain Radio, Chris Cooper explains the difference between expenses and investments and how to spend money in ways that will actually give you a measurable return. Links: Gym Owners United Timeline: 1:52 – Expenses vs. investments. 4:47 – Drawing a clear path from mo...
How This Gym Owner Added 80 Clients in 30 Days
March 31, 2022 04:00 - 30 minutes - 21.1 MBDane McCarthy owns West Village Athletic in New York City. He signed up for mentorship with Two-Brain Business only looking for some casual tidbits and content suggestions. What he got was a mentor dedicated to helping him overhaul his business—and 80 new clients in the first 30 days. Here's how. Links: West Village Athletics Gym Owners United Timeline: 1:18 – Starting RampUp out of sheer anger. 3:34 – Revamping the intake process. 4:56 – The power of the sales binder. 6:17 – What’s...
The 6 Critical Systems Every Gym Must Have
March 28, 2022 04:00 - 19 minutes - 13.1 MB"Your business will not rise to the level of your marketing. It will fall to the level of your systems." — Chris Cooper No matter how cutting-edge your marketing funnels may be, your business will fall to the level of your systems. There are six systems that you need for your business to thrive — and here's exactly what they look like. Links: Gym Owners United Timeline: 2:07 – You need a self-payment system. 3:46 – You need a marketing and sales system. 6:36 – Earning more per cl...
Starting a Second Gym: Mike Turnquist's Story
March 24, 2022 04:00 - 30 minutes - 21 MBMike Turnquist has done it all. He's sold million-dollar homes. He's lost more than 100 lb. He's opened a CrossFit gym—and has another one ready to go with an appetite for a third. Before Mike opened his second location, he tripled his monthly revenue at the first. Now, he's ready to launch Gym No. 2 with systems, staff, and even some members ready to go from Day 1. Here's how. Links: Start a Gym Profit First for Microgyms Gym Owners United Timeline: 3:12 – Helping build a gym—and t...
How Much Is Enough? (Why We Talk About Millionaires)
March 21, 2022 04:00 - 10 minutes - 7.47 MBIf you follow Two-Brain Business on social media, YouTube, TwoBrainBusiness.com or even this very podcast, you may have noticed a pattern: We want to make gym owners millionaires. But why? Have we lost sight of what really matters—saving and changing lives through fitness? Absolutely not. It's because of that very mission—your mission—that we want you to make more money. We want your gym to survive for the long haul and support you and your family well into your golden years when you mig...
Retention: What Actually Matters (and What Doesn’t)
March 17, 2022 04:00 - 15 minutes - 10.6 MBRetention is the core of your business: Keeping clients longer means you're not constantly at the mercy of the marketing flywheel. So what keeps clients around? It's not great programming or coaching. It's not great community. It's not even great results. All those things are necessary, but they're not sufficient to keep clients for the long haul. Here's what is. Links: Gym Owners United Timeline: 1:05 – The biggest retention myths. 3:23 – Getting to the 50-yard line with the pres...
You Need Systems (WTF Are Gym Systems?)
March 14, 2022 04:00 - 8 minutes - 6.05 MBYou opened your own gym to get away from red tape and bureaucracy, not to make more rules. So why would you set up a bunch of freedom-limiting systems for your staff? Because systems actually give you more freedom: freedom from decision fatigue, freedom to scale your business, and freedom to focus on the things that really matter. Here's Coop on how building systems for things as minor as the music you play in your gym has the power to make or break your business. Links: Gym Owners Uni...
Do More Coaching Credentials Equal More Sales?
March 10, 2022 05:00 - 5 minutes - 3.78 MBHave you fallen prey to the technician's curse? That is, do you think the more credentials you have, the better coach you are and the better your business will do? It's not that simple. "Being good at your job is necessary but insufficient to have the impact that you're trying to have," Chris Cooper says. Here's what clients really care about. Links: Gym Owners United Timeline: 1:20 – What clients actually care about. 3:14 – Being a great trainer isn’t enough.
Heart-Rate Training at a CrossFit Affiliate
March 07, 2022 05:00 - 27 minutes - 18.7 MBFunctional-fitness facilities, especially CrossFit gyms, are not known for their machines. "We are the machines!" is a catchphrase touted by many. But at CrossFit Justice in Milford, Michigan, athletes are bringing back the tech—not via elliptical, but with heart-rate monitors. It's not all that different from the "classic" CrossFit workouts you might be used to. But at CrossFit Justice, you're more likely to find athletes dutifully responding to heart-rate-driven coach cues to get the r...
"Will Selling 24-Hour Access Kill My Gym?"
March 03, 2022 05:00 - 20 minutes - 14.2 MBOn the surface, selling open gym and 24/7 keycard access sounds like a great way to make some extra money. But in reality, it's more likely to cost you—now and in the future. It presents issues with liability, security and safety, all the while limiting your earning potential (no one's going to upgrade from access to personal training, but many won't hesitate to downgrade). Not convinced? Here's Coop on what happened when he tried selling access, what the top-performing gym owners have t...
The Next Level for Gym Owners: Two-Brain's Tinker Program
February 28, 2022 05:00 - 29 minutes - 20.1 MBYou've made it. Your business has survived a handful of years, you're not worried about the rent and you're making a comfortable living. What's next? It's time to level up again—it's time to become a Tinker. Two-Brain's Tinker mastermind program brings together successful gym owners who are taking that next step: making investments, expanding their assets, and growing their personal wealth. It's a non-competitive environment of learning and sharing that makes everyone better—faster. Tw...
Frazzled and Frantic? Focus Skills Are the Answer
February 24, 2022 05:00 - 6 minutes - 4.15 MBToday's the day you're gonna finally dig into Facebook ads manager. Definitely. So you sit down and log in—but look! You've got five notifications! Better check those out. A few clicks later and you're lost in a sea of half-written messages, 11 new tabs, and a video about puppies. How on Earth do you get focused and actually DO all the things on your to-do list? Chris Cooper will tell you. Links: Gym Owners United Free Tools Timeline: 00:24 – You don’t have ADD. 1:10 – Pick your d...