Run a Profitable Gym
976 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
The Future of Coaching
January 04, 2021 05:00 - 31 minutes - 21.8 MBThe COVID crisis fast-tracked the evolution of the fitness industry, but it's about more than online coaching. The gyms that retained the most clients were the ones whose coaches had the deepest relationships with those clients—and that means teaching more than exercise. That's why Two-Brain Coaching teaches the SEMM model: Sleep, eat, move, manage. World-class coaches help their clients with all four pillars because that's what will get them the best results. Here, Two-Brain Coaching's Jo...
Common Characteristics of the World’s Top Gym Owners
December 31, 2020 05:00 - 36 minutes - 24.8 MBCertified Two-Brain Mentor Josh Price has mentored some of the best gym owners in the business—including four of this year’s Two-Brain Award winners. Here’s what they have in common, how they’ve become so good at what they do and tactics you can use to level up your game in 2021. Links: When No One Sees Your Vision (and It’s all Your Fault) How to Be a Better Leader in 2021 The State of the Industry The Big Win: When Your Gym Supports Your Lifestyle Sinking Ship to Rocket Ship: How Brando...
The State of the Fitness Industry: 2020
December 28, 2020 05:00 - 1 hour - 71.4 MBThere's never been a resource like this before. Eighty-four pages of data-backed information on the state of the fitness industry, including: The types of gyms that are the most profitable. Where the most profitable gyms get the bulk of their revenue. How much gyms are paying their employees. How many gyms had to fire staff during COVID. Most gyms’ typical lead costs. How many gym owners are considering selling their businesses. And more. Download it for free and follow along as Chr...
How to Be a Better Leader in 2021
December 21, 2020 05:00 - 36 minutes - 24.9 MBIf you're a gym owner, you're also a leader—whether you like it or not. You set the example for your staff and members, and how well you lead has a direct correlation to how well your business performs. But what does good leadership look like? And can you get better at it if it doesn't come naturally? Here, certified Two-Brain mentor and gym owner Anastasia Bennett shares five characteristics of great leaders and how to develop them. Links: WOF Strength and Conditioning Wodify Forever F...
Net Owner Benefit: Tips From Two-Brain’s Top Earners
December 17, 2020 05:00 - 30 minutes - 20.8 MBOskar Johed and business partner Karl Solberg have some of the best Net Owner Benefit numbers in the Two-Brain family. That means their business is working to their benefit and providing things like good salaries, dividends, pension plans, life insurance and more. But you don't get a high Net Owner Benefit by accident. The owners of CrossFit Medis in Sweden are now reaping the benefit of years of careful decision-making that has made their business profitable. Tune in to learn what Oskar...
Why Everyone Shows up for Free Intros With Pep Leppers
December 14, 2020 05:00 - 46 minutes - 31.9 MBIn September, Pep Leppers got 40 leads. All of them booked appointments, 39 showed up and 28 of them bought something. You could call it a lucky month, but he's maintained those numbers—a set rate of 30-40, a 95 percent show rate and a 70-80 percent close rate—ever since. Learn how he does it and how you can improve your gym's set, show and close rates in this episode. Links: All Round CrossFit Arbox AGuard Free Tools Timeline: 1:37 – The history of Pep’s metrics. 2:52 – Where do his ...
From Macros to Habits: Evolving Nutrition Coaching
December 10, 2020 05:00 - 30 minutes - 21.3 MBAfter Jen Broxterman switched her nutrition-coaching program from a macros-based method to a habits-based method, her revenue increased from $40,000 a year to $150,000. When Lindsey VanSchoyck made the switch, hers went from $56,000 to $116,000—and her length of engagement went from three or four months to almost a year. Here’s how you can get the same results. Links: Two-Brain Coaching Take the Two-Brain Coaching Nutrition Course Gym Lead Machine Free Tools Timeline: 2:16 – Habits-based...
Eco-Challenge Fiji: Leadership Lessons From the “World’s Toughest Race”
December 07, 2020 05:00 - 18 minutes - 12.9 MBSome of the toughest lessons about leadership Ashley Haun learned in an ocean storm. The co-owner of Nika Athletics was a contestant on Eco-Challenge Fiji, a 10-day expedition race and TV show. During the race, Ashley and her team had to sail an ancient sailboat with no wind, climb a volcano in the dead of night and more. It was a grueling physical test—and a great lesson in leadership. Here's what the ordeal taught Ashley about running a business. Links: Wodify Incite Tax: Profit First ...
Sales Secrets: Leads Leader Logs 75 Percent Close Rate
December 03, 2020 05:00 - 50 minutes - 34.9 MBIt's exciting to get lots of leads, but what really matters is how many of them show up—and how many buy. Matt Andrus, owner of Sequoia Fitness in Oakland, California, closed 75% of his leads in September. In this episode, he shares how he does it. Tune in to learn his approach to advertising, lead nurture and sales—and how he builds trust with potential new clients. Links Sequoia Fitness Incite Tax: Profit First for Microgyms Two-Brain Coaching The Surge: Why Some Gyms are Thriving Afte...
Creating a Culture of Care at Your Gym
November 30, 2020 05:00 - 23 minutes - 16.1 MBMolly Kieland owns Fuelhouse Gym in Seattle, Washington, and she's the winner of Two-Brain's Gym of the Year: Right Brain award for awesome gym culture. But it takes more than good feelings to win that award; you've got to have the numbers to back it up. Here, Molly joins Tiffy Thompson to talk about how she maintained a strong culture at her gym during the COVID crisis and how she maintained profitability throughout—including increasing monthly personal-training revenue from $6,000 to $...
Chris Cooper’s Top Lessons of 2020
November 26, 2020 05:00 - 15 minutes - 10.7 MBIt's been a hard year—for many gym owners, the hardest they've ever endured. But it's also been filled with opportunities to learn, to become anti-fragile and to fast-track evolution. Gym owners who've made it this far have left the pond and now swim in an ocean of opportunity. So don't let the hardship you endured this year go to waste. Learn from it and get stronger. Here are the top 10 lessons Chris Cooper learned. Links: Two-Brain Coaching Driven Nutrition Free Tools Pre-order Coop's...
How Online Nutrition Coaching Helps Clients and Businesses
November 23, 2020 05:00 - 40 minutes - 27.8 MBGyms across the world are facing second shutdowns as the COVID-19 pandemic continues to ravage. If that's you, and you're worried about the health of your business and your clients, you need to listen to this episode. Jen Broxterman is a registered dietician, the founder of Nutrition Rx, a gym owner and co-developer of a new Two-Brain Coaching online nutrition coaching course that will get you up and running with a new revenue source in a month or less. Tune in to learn how it works and ...
Top Books of 2020 for Gym Owners
November 19, 2020 05:00 - 19 minutes - 13.6 MBChris Cooper used to ask his mentors what they were reading; now, he asks them, "What book have you read five times?" A side effect of the COVID crisis meant fewer books were published in 2019, but that's OK. A book doesn't have to be new to be great. Here are Chris's top reads of 2020. Links: Arbox AGuard Free Tools Preorder Chris' new book Timeline: 00:41 – The milkshake revelation. 6:08 – “All Marketers Are Liars” 7:13 – The 75 Hard Challenge 8:20 – “Business Secrets From the Bi...
The Secrets of Incredible Staff Development
November 16, 2020 05:00 - 21 minutes - 14.6 MBWhen the COVID pandemic hit, many gym owners had to let staff members go or stop paying them. Jared Byczko of NapTown Fitness promoted staff members instead, creating new C-suite level positions in the middle of lockdown. It's just one of many reasons why he earned Two-Brain's Coach Education Award, given to gym owners who've created such a strong business that it supports not only the owners and their families but provides solid careers for staff, too. Tune in to learn how Jared and his b...
$314 Average Revenue Per Member—How Jennifer Dawson Did It
November 12, 2020 05:00 - 41 minutes - 28.4 MBThink having 500 members will make your gym profitable? It depends on how much each of those members is paying you—and if you have 500 members, chances are they're not paying much. Microgyms don't become profitable by selling discounted services—group training—in bulk. They become profitable by selling high-value services to the right clients and increasing their ARM (average revenue per member). Northglenn Health & Fitness has an ARM of $314 per member—even during COVID. Tune in to lear...
The Fired Client Rebellion and the Comeback of the Year
November 09, 2020 05:00 - 21 minutes - 14.6 MBPhil Kniep has dealt with many of the same problems most gym owners have: Bad partners, weed clients and COVID. But what sets him apart is how he handled them. Shortly after taking sole ownership of CrossFit Lincoln, he made the tough call to dismiss some clients who were causing problems. Twenty other members left with them. With the help of his mentor, he and his wife rebuilt the membership according to their new vision—and then COVID hit. But while other gyms shuttered their doors, Cr...
How to Fix the Weak Links in Your Marketing Chain
November 05, 2020 05:00 - 57 minutes - 39.3 MBGym owners: What does your marketing process look like? Do you just toss out some ads and hope for the best? Maybe you're more sophisticated and you've got automations set up to chase after leads. Guess what? That's still not enough. Here, marketing expert Mateo Lopez breaks down the points of performance for the kind of marketing chain that ends in more sales closed. Links: Incite Tax: Profit First for Microgyms Forever Fierce Gym Lead Machine StoryBrand: Can It Help You Acquire More ...
When Your Clients Want to Tell the World About You
November 02, 2020 05:00 - 13 minutes - 9.25 MBGym ownership can feel like a thankless job at times. No one sees all the late nights, early mornings, blood, sweat and tears you put into your business. That's why Two-Brain Business' Clients' Choice Award is so meaningful. It's more than a trophy. It's a signal from your clients that you're doing things right and that they appreciate you. The 2020 Clients' Choice award winner is Nick Seabock, owner of Off the Grid CrossFit in New Jersey. Links: CrossFit Off the Grid Arbox Driven Nutri...
Retention Secrets From a Length-of-Engagement Leader
October 29, 2020 04:00 - 35 minutes - 24.1 MBThe average length of engagement—the average amount of time a member sticks around—for most gyms is 7.8 months. At CrossFit Moncton, it's 4.5 years. CrossFit Moncton owner Kevin Wood joined Mike Warkentin to share how he gets his members to stay for so long. It's about actually caring about your members, he said, and following that care up with action. Tune in for some actionable advice you can implement today to figure out exactly when and why your members leave, how to stop those leaks ...
Consistent 30% Profit Margins: How Mike Collette Does It
October 26, 2020 04:00 - 33 minutes - 23.2 MBMike Collette had just split from his business partner, gotten married, bought a house and gotten a dog—then COVID hit. Six months later, his gym is not only still standing but is also turning a 30% profit—likely because of how well Mike was running his business before the crisis. Learn how he did it—and why he earned Two-Brain's Left Brain Gym of the Year Award—here. Links: Prototype Training Systems AGuard Wodify Gym Owners United Timeline: 00:27 – All about the Left Brain Gym of th...
Growth in Lockdown: Australian Gym Owner Adds Clients, Revenue
October 22, 2020 04:00 - 49 minutes - 34.3 MBAustralians have faced some of the most severe COVID lockdown restrictions in the world: Evening curfews. Travel restricted to a 5-kilometer radius from home. Multiple total shutdowns. The severity of the restrictions has many Australian gyms hanging by a thread. But not Tribe MVMNT. Despite these extreme challenges, gym owner James Mawson says his gym has actually grown. Revenue and membership are both up, and he's even planning on opening a second location soon. But he didn't just get...
Sinking Ship to Rocket Ship: How Brandon Evans Did It
October 19, 2020 04:00 - 23 minutes - 15.9 MBBefore Brandon Evans started mentorship with Two-Brain Business, his gym, Heart and Hustle Fitness, was operating at a $7k deficit each month. Within four months of joining Two-Brain, the gym was back in the black. Here, Brandon shares some of the key lessons that have helped him shed the debt and stress and move into a true CEO role—and toward his Perfect Day. Links: Heart and Hustle Fitness Driven Nutrition Forever Fierce Gym Owners United Timeline: 00:26 – The Future Star award. 2:4...
Systems Aren’t Sexy—But You Absolutely Need Them to Succeed
October 15, 2020 04:00 - 14 minutes - 10.2 MBCould your gym survive without you? Not just for a weekend getaway, but for the long haul? If you don't have systems in place, the answer is "probably not." Without systems in place, everything falls to you, from cleaning the bathrooms to closing sales. And although your ego might like that, it doesn't work in real life. Here's Chris Cooper on the least sexy—but most critical—aspect of gym ownership. Links: Gym Lead Machine Incite Tax: Profit First for Microgyms Free Tools Timeline: 2...
The Big Win: When Your Gym Supports Your Lifestyle
October 12, 2020 04:00 - 26 minutes - 18.1 MBAt Two-Brain Business, our goal is to make a million entrepreneurs wealthy. We define wealth as freedom of time and finances, and that's exactly what Andrew and Mary Boimila have achieved. Andrew and Mary are the winners of the sought-after Two-Brain Owner Lifestyle Award. They've demonstrated they can take time away from their business—and still get paid—while the business runs itself. They set clear goals for themselves and their business, and they achieved them. Here's how they did it. ...
11 Things We Learned From COVID (The Fitness Industry's New Normal)
October 08, 2020 04:00 - 32 minutes - 22.2 MB"Never miss a crisis." Why? Because every crisis is an opportunity, whether it's to learn, improve or even start all over. Here, Two-Brain founder Chris Cooper shares the lessons he's learned from the COVID crisis—lessons that can help you become antifragile and emerge from this pandemic stronger than ever. Links: Forever Fierce Wodify Contact: [email protected] Timeline: 3:03 – What the data says about gyms and the COVID crisis. 6:40 – Watch out for false gurus. 8:48 – Th...
Meal Prep Tips From Michelle Vodrazka
October 05, 2020 04:00 - 23 minutes - 16.4 MBGood nutrition is key to getting results for your clients, and prepping meals ahead of time is a great way to keep them on track. But how do you get them to do it? Fitness expert and author Michelle Vodrazka joined Tiffy Thompson to talk about how to make meal prep easy and accessible for your clients. You'll learn how to get your clients started meal prepping for the week as well as great tips and tricks for keeping it fun and simple so they'll stay in the kitchen and away from the driv...
Jeff and Mikki Martin: What’s Best for Kids?
October 01, 2020 08:00 - 40 minutes - 28 MBCOVID has hit kids' fitness bad. No more gym class. No more sports. No more recess. Meanwhile, parents are dealing with increasingly antsy children forced to spend hours each day trying to pay attention to Zoom classes. But there's another option—your gym. If your gym is open, you have the perfect opportunity to help kids get the physical activity they need while also expanding your business. Jeff and Mikki Martin are the founders of the Brand X Method, the industry's premier youth coac...
Jeff and Mikki Martin: What’s Best for Kids?
October 01, 2020 08:00 - 40 minutes - 28 MBCOVID has hit kids' fitness bad. No more gym class. No more sports. No more recess. Meanwhile, parents are dealing with increasingly antsy children forced to spend hours each day trying to pay attention to Zoom classes. But there's another option—your gym. If your gym is open, you have the perfect opportunity to help kids get the physical activity they need while also expanding your business. Jeff and Mikki Martin are the founders of the Brand X Method, the industry's premier youth coac...
New Hire to Gym Buyer With Jeff Burlingame
September 28, 2020 04:00 - 45 minutes - 31.6 MBStaffing a gym is tough. Some employees underperform. Others are highly qualified but underpaid. Both situations lead to churn and leave you, the owner, drowning in work and unable to move your business forward. But what if you could do things differently? By taking a mentorship approach to staffing and helping your team members become intrapreneurs in your business, you can give them sustainable, satisfying careers while simultaneously strengthening your business and moving toward your Pe...
This Will Happen If You Call 3 Members Today
September 24, 2020 04:00 - 13 minutes - 9.04 MBDo you avoid feedback like you avoid checking your bank account? Well, you shouldn't avoid either, but today, we're talking about client feedback—and the good kind requires more than an anonymous survey. Here, Chris Cooper explains exactly what you have to gain by picking up the phone and talking to your members. Links: Incite Tax: Profit First for Microgyms Arbox Gym Owners United Timeline: 2:45 – Why you shouldn’t always listen to the squeakiest wheel. 3:37 – What you should ask you...
How to Get the Right People in the Right Roles at Your Gym
September 21, 2020 04:00 - 49 minutes - 33.7 MBYour staff can make or break your business—and that means your hiring process can, too. What's more important in a potential staff member: experience or personality? How can you tell if someone will gel with your team? What are the red flags to watch out for? Certified Two-Brain Mentor Laurie Drummond has been staffing Ultra CrossFit for seven years, and she's honed the hiring process to an art. In this episode, she answers the questions above and shares key interview tactics to help you ...
Assessing Clients With Nathan Holiday of Level Method
September 17, 2020 04:00 - 33 minutes - 23.3 MBIt's a pattern you know well: A client starts at your gym, makes progress and is committed and enthusiastic. But after a while, the progress slows. The enthusiasm fizzles. So how do you keep clients engaged for the long haul? That's just one of the things Nathan Holiday designed the Level Method to accomplish. This systematic approach to assessment and goal setting incentivizes clients to stay the course by pairing quantifiable metrics of progress with goal setting and accountability. Here...
5 Daily Steps to Build an Excellent Gym—#UNBREAKABLE55
September 14, 2020 04:00 - 17 minutes - 11.7 MBThere are a million things you can do to make your gym business better, but all too often, paralysis by analysis means you do nothing at all—or do everything poorly. That's why we created the #unbreakable55 challenge: Do one thing per day, five days per week, for 55 weeks. The tasks are simple—but not easy—and at the end of the 55 days, your business will be stronger. Listen to Chris Cooper explain the challenge here, then join the #unbreakable55. Links: Incite Tax: Profit First for Micr...
Gym Owners: What Are You Really Selling?
September 10, 2020 04:00 - 11 minutes - 7.99 MBYou don't sell programming, community or access to equipment at your gym. Here's what you do sell: personalized exercise and nutrition plans. You're a coach. You also sell accountability and results to clients. In this episode, Chris Cooper explains why this realization is key to success in the fitness business. Links: Free Retention Guide AGuard Arbox Register for the Two-Brain Summit 2020 Contact: [email protected] Timeline: 00:38 – Is your gym already too big? 3:45 – ...
The One Thing That Will Make Your Business—and Clients—Healthier
September 07, 2020 04:00 - 49 minutes - 33.9 MBEvery client has unique goals and unique ways of achieving them. Group classes and the occasional nutrition challenge might work for Bob, but maybe Sarah would thrive better with a hybrid group-/personal-training membership and regular nutrition check-ins. That's what the Prescriptive Model is all about: finding the right path for each client. Your client will have more success and you'll generate more revenue—either by providing more services or increasing length of engagement. Here, Cer...
How to Get Your Clients to Meal Prep
September 03, 2020 06:00 - 17 minutes - 12.3 MBYou've seen the pictures on Instagram: Seven perfectly proportioned containers of identical servings of chicken, rice and broccoli, all weighed out to the gram. #mealprep! But what if you're not a competitive athlete? What if you're a busy parent barely managing to get your kids fed and a coffee in your hand each morning? You don't have the time or resources to meal prep each week—certainly not during a pandemic—right? Jen Broxterman is here to give you a different outlook on meal prep. Th...
Stress, Anxiety and Entrepreneurs: How to Improve Your Mental Health
August 31, 2020 04:00 - 1 hour - 43 MBSales goals. Bills. Staffing issues. Government restrictions. Angry members. Competition that doesn't play by the rules. There's no shortage of stressors for gym owners, and that will be true even after the COVID-19 pandemic. The key isn't to try to make it all go away—there is no one "next thing" that will make your life easy—but to learn to recognize and manage stressors in constructive ways. Certified Two-Brain Mentor Colm O'Reilly has spent decades learning to manage his emotions and ...
The Great Reinvention With Mike Michalowicz
August 27, 2020 04:00 - 39 minutes - 27 MBWorried we're headed for another Great Recession? Mike Michalowicz says it's actually the Great Reinvention. At least, it can be—for small businesses. Mike is the entrepreneur behind three multimillion-dollar companies and the author of "Profit First," "Clockwork," "The Pumpkin Plan" and his newest book, "Fix This Next." He's seen businesses big and small sink and swim with every economic shift, and he knows what makes the difference. He joined Chris Cooper and a group of microgym owners...
When and How to Say "No"— for Entrepreneurs Only
August 24, 2020 04:00 - 45 minutes - 31.5 MBThe floors need mopping. There's a new class that needs coaching. Sales calls to be made; marking campaigns to run. Oh, and there's that great new partnership opportunity you said you'd look into. All these things are important, but you can't do them all—and it's not just an issue of delegation. Some ideas, no matter how good, won't fit your vision. You've got to learn to say "no." Certified Two-Brain Mentor Josh Martin will teach you how. Links: "The Five Filters" Two-Brain Coaching Fi...
The Prescriptive Model: Your Key to Survival as a Microgym
August 20, 2020 04:00 - 27 minutes - 18.6 MBHigh-intensity training isn't new anymore, and you can now find barbells, boxes and rigs in just about any gym you walk into. So what's setting you apart now? The difference between your microgym and the Orangetheory down the street is—or at least, it should be—your coaching. Not just how well you teach the squat, but how well you customize your program for each of your clients and how well you guide them to their individual goals. If you're a regular listener of this show, you've heard C...
How to End the War and Help More Clients: Trainers Vs. Doctors and Therapists
August 17, 2020 04:00 - 51 minutes - 35.5 MBYour client: "My doctor says lifting weights is dangerous; I need to cancel my membership." How do you respond? Do you argue? Give a lecture on why the doc doesn't know what he or she is talking about? Draw some diagrams? Try listening to this episode first. Ashley Mak is a Certified Two-Brain Mentor, the owner of Hudson River Fitness and a doctor of physical therapy. He understands the arguments on all sides, and says there's good news: Doctors and coaches don't have to be enemies. Tune ...
The Broke Gym Owner's Guide to Marketing
August 13, 2020 04:00 - 48 minutes - 33.6 MBCan't afford to buy ads for your gym? Don't worry. There's a time and place for paid advertising, but the most effective marketing is free. Here, Chris Cooper will walk you through Two-Brain's invaluable guide, The Broke Gym Owner's Guide to Marketing. You'll learn how to keep clients for longer, win back old clients and how to use affinity marketing strategies to expand your circle of influence and market to strangers—all without spending a dime. Links: The Broke Gym Owner's Guide to M...
The Broke Gym Owner's Guide Marketing
August 13, 2020 04:00 - 48 minutes - 33.6 MBCan't afford to buy ads for your gym? Don't worry. There's a time and place for paid advertising, but the most effective marketing is free. Here, Chris Cooper will walk you through Two-Brain's invaluable guide, The Broke Gym Owner's Guide to Marketing. You'll learn how to keep clients for longer, win back old clients and how to use affinity marketing strategies to expand your circle of influence and market to strangers—all without spending a dime. Links: The Broke Gym Owner's Guide to M...
The Keys to Improved Leadership for Gym Owners
August 10, 2020 04:00 - 50 minutes - 34.7 MBIf you own a gym, you're not just a business owner; you're a leader. Your staff and clients look to you for guidance and inspiration, and how you respond has a serious effect on the success of your business. Here, Certified Two-Brain Business Mentor, gym owner and leadership expert Andrea Savard joins Mike Warkentin to talk about what it means to be a great leader and how to become one. Links: Register for the Two-Brain Summit 2020 Wodify How to Lead in a Crisis Driven Nutrition Two-Brain...
Why You Need to Be Part of the Two-Brain Summit
August 06, 2020 04:00 - 19 minutes - 13.6 MBWhen COVID hit, we pushed the Two-Brain Summit 2020 from June to September. Then we made it a digital/small group hybrid. But make no mistake—this year's summit is going to be one of the best ever. You'll work with Seth Godin, one of the world's top storytellers in business. You'll hear from Chris Voss, an ex-FBI hostage negotiator, on how to handle tough conversations. Risha Grant will answer difficult questions about race and show you how to make your gym more diverse. Cameron Herold wil...
Why You Need to Be Part of the Two-Brain Summit
August 06, 2020 04:00 - 19 minutes - 13.6 MBWhen COVID hit, we pushed the Two-Brain Summit 2020 from June to September. Then we made it a digital/small group hybrid. But make no mistake—this year's summit is going to be one of the best ever. You'll work with Seth Godin, one of the world's top storytellers in business. You'll hear from Chris Voss, an ex-FBI hostage negotiator, on how to handle tough conversations. Risha Grant will answer difficult questions about race and show you how to make your gym more diverse. Cameron Herold wil...
Free Advertising: Yes, It's a Thing (and You Can Get It)
August 03, 2020 04:00 - 44 minutes - 30.3 MBJulie Johnston once made $18,000 in front-end revenue from paid ads in a single month. But there was a problem: She didn't like how those ads represented her business. Yes, they helped her close sales, but the clients weren't good fits. Tired of the turnover and of feeling icky, Julie quit paid ads—and her business didn't die. In fact, she's actually grown her gym by 41 percent since then by fixing what was wrong in her business, identifying her ideal client and marketing to that client for...
How to Reopen Your Gym: Step-by-Step Instructions
July 30, 2020 04:00 - 44 minutes - 30.5 MBAverage gym owners play things by ear; the best ones make plans. And this is a bad time to be average. The COVID crisis is far from over. Even if your gym has reopened, there's a very real chance you'll be forced to close again eventually. But if you make detailed plans for reopening and reclosure and everything in between, you'll come out of this crisis stronger than ever. Here, Chris Cooper breaks down Two-Brain Business' data-driven, step-by-step plan for reopening. You'll learn how t...
When No One Sees Your Vision (and It's all Your Fault)
July 27, 2020 04:00 - 51 minutes - 35.4 MBEver been frustrated because someone just doesn't get what it's all about? Maybe you want beginners to feel comfortable in class, but the competition team hijacks the equipment and space. Maybe you want your gym to be a place for people to let off steam after work, but that drill-sergeant coach is stressing clients out. Guess what? It's not them; it's you. Strong gyms have solid vision statements that staff and clients understand and support, and Certified Two-Brain Mentor Kaleda Connell...
How to Grow Your Business by Bringing Local People Together
July 23, 2020 04:00 - 29 minutes - 20.4 MBWhen was the last time you brainstormed with the gym owner across town? Or referred a client to a local chiropractor? Or took the local physiotherapist out to lunch? "Networking" is a corporate buzzword, but building a network—an ecosystem—is you how you can grow your business faster and help your clients more—without paid advertising. Here, Chris Cooper shares real examples of how supporting his local ecosystem helped him grow his business and put him in a strong position to give back and...