Using “Hybrid” Packages to Increase Average Revenue Per Member
Run a Profitable Gym
English - February 08, 2021 05:00 - 33 minutes - 22.7 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Brian Zimmerman's ARM (average revenue per member, per month) is more then $300—and those are lockdown numbers.
What's his secret?
He does a lot of cool stuff, but perhaps the most effective for boosting ARM while getting clients results is his hybrid package: a combination of group classes and personal training designed to give clients the best of both worlds.
Here's how it works.
Links:
Forever Fierce
Two-Brain Programming
"How to Run Specialty Courses Every Day of the Year"
Free Tools
Timeline:
1:37 – How Brian beat $300 in ARM in December.
3:24 – Listening to seed clients to develop high-value services.
5:54 – What Brian charges for hybrid services.
7:36 – How hybrid services improve client retention.
9:26 – Hybrid packages provide more opportunities for coaches, too.
12:00 – Pitching the program to clients.
16:03 – Providing accountability.
19:12 – Why Brian developed an internal marketing role.
25:07 – Using speciality programs to drive up ARM.
28:07 – The first thing you should do if you want a higher ARM.