From $70 to $284 Per Member: Storm Strout's Revenue Revolution
Run a Profitable Gym
English - February 04, 2021 05:00 - 38 minutes - 26.6 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When Storm Strout first opened his gym, he charged $70 a month. Today, that's what he charges for one hour of private coaching.
By offering a menu of high-value services including private training, private nutrition coaching and specialty classes, he's also notched an ARM—average revenue per member, per month—of $284.
Don't think it's possible? He didn't either, at first. Learn how he made the shift in this episode of Two-Brain Radio.
Links:
Veneration
Two-Brain Programming
Incite Tax: Profit First for Microgyms
"Help First"
Timeline:
3:34 – The early days of $70-a-month memberships.
7:03 – What’s responsible for Storm’s $284 ARM?
8:44 – Navigating rate increases.
13:55 – If group class costs $140 a month, where does that $284 come from?
16:49 – How Storm built a robust PT program.
22:15 – Group class is your discount option.
25:29 – Selling $1,500 packages.
28:37 – Storm’s next plans for growth.
31:57 – Small-group coaching: a win-win-win.
33:25 – One easy thing you can do today to increase ARM.