Run a Profitable Gym
997 episodes - English - Latest episode: 11 days ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
The $1 Million Gym Built by Two Guys Who Once Rationed Paper Towels
January 23, 2020 05:00 - 48 minutes - 33.2 MBWhat would it be like to own a million-dollar gym? Would you be rolling in dough? Sleeping in every day, never having to worry about another bill again? Not quite—but it's still pretty awesome. Peter Brasovan and Jared Byczko opened NapTown Fitness in a tiny space in an ex-FBI building for $500 a month's rent. In the early days, they kept the lights off and the heat low, and they posted a sign on the bathroom: "No more than two paper towels, please." Today, NapTown has multiple locations,...
Kari Pearce: The Fittest Woman in the United States
January 22, 2020 05:00 - 34 minutes - 24.1 MBIn Kari Pearce's first CrossFit Open, she could barely do a set of 10 double-unders. A few months later—after less than a year of CrossFit—she qualified for the CrossFit Games in 2015. What Kari lacked in experience she made up for with a robust athletic background. She was a gymnast for nearly 20 years and competed on the gymnastics team at the University of Michigan in college. She took up weightlifting after her college gymnastics career was over. Kari has finished in the top 10 at the ...
Creating Truly Irresistible Bribes for Online Marketing
January 20, 2020 05:00 - 31 minutes - 21.5 MBYou're running ads for your gym. You've honed your copy and paid the man to boost them. Still, no bites. What's the problem? It's hard to get strangers to buy into your core offering when they know nothing about you or whether your program works. That's why in addition to your regular advertising, you need lead magnets. Lead magnets are smaller—but still valuable—offerings that give people something in exchange for their contact info. They don't have to be expensive or complicated, and th...
What Jason Ackerman Learned From 10,000 Hours of Coaching
January 16, 2020 05:00 - 34 minutes - 23.5 MBWhat makes a better coach: an impeccable eye or a sense of empathy? Do you need to be a full-time coach to be a professional? What makes someone a not-so-great coach? Jason Ackerman is a career coach. He's owned multiple gyms and coached more than 10,000 trainers as part of the CrossFit Seminar Staff. With all that experience comes not only a wealth of technical knowledge but also a keen sense of the soft skills of coaching. He recently wrote a book called "Best Hour of Their Day," and on...
Emily Bridgers: Five-Time Games Athlete, First-Time Mom
January 15, 2020 05:00 - 37 minutes - 25.8 MBEmily Bridgers has been a competitor for most of her life. After a 16-year career as a gymnast, she competed at the CrossFit Games as an individual five times. Her best finish was 6th in 2014. So what do competitors do when they stop competing? In this episode of Two-Brain Radio, Emily speaks with Sean Woodland about her competitive career and why she decided to retire after the 2018 Games—despite being pulled off the field early with a dislocated ankle. She shares what fitness looks like...
How to Write Facebook Ads That Make People Click and Buy
January 13, 2020 05:00 - 40 minutes - 27.5 MBHow do you get people to click on your Facebook ads? And how do you write ads that entice your audience without sounding slimy? It's not as hard as it might seem. And while you could hire a pro, you definitely don't have to. In this episode, digital-marketing expert Mateo Lopez unpacks the components of a great Facebook ad. You'll learn how to write in different tones to match your target audience and what information to include—and he'll give you a few great examples along the way. Links...
Stockholm Success: How to Build an Audience With Per Mattsson
January 09, 2020 05:00 - 27 minutes - 19.1 MBSay you've got a great idea for a killer event in your community. Maybe it's a local competition. Maybe it's a networking or continuing-education event. How do you get people to actually attend? Just do what Per Mattsson did. Per is a Two-Brain Business mentor and the founder of Coaches Congress, a multi-day event in Sweden for gym owners and coaches. The Congress is attended by fitness professionals from around the world, and it features world-class speakers and exhibitors. But the Coac...
Why Kevin Ogar Wouldn't Trade the Last Six Years to Walk Again
January 08, 2020 05:00 - 33 minutes - 22.9 MBWhat would you do if in a single moment, everything you had worked so hard for was wrenched from your grasp forever? Scream? Cry? Give up? Kevin Ogar may have screamed and cried after the accident that left him—a lifelong athlete —paralyzed from the waist down, but he didn't give up. He rolled with it, finding purpose in helping adaptive athletes, veterans and able-bodied people alike change their lives through fitness. After the accident, Kevin went on to become a member of the CrossFit S...
The 11 Best Books of 2019 for Microgym Owners: Chris Cooper’s Definitive List
January 07, 2020 05:00 - 28 minutes - 19.3 MBDid you resolve to read more in 2020? We've got you covered. Chris Cooper reads for at least an hour every day—often via audiobooks on Audible—and in this special, extra episode of Two-Brain Radio, he shares highlights from his bookshelf in 2019. He shares summaries of his favorites and honorable mentions—as well as some that he didn't like, but you might—and which phases of entrepreneurship the books are best suited for. Links: View full reading list here. Contact: chris@twobrainbu...
It Got Weird: True Marketing Tales From the Cold Lead Files
January 06, 2020 05:00 - 38 minutes - 26.5 MB"Sorry, I can't make it to our appointment tonight; my dog is sick." "I just got called in to work." "I lost my job between last night and this morning ... " Sound familiar? If you own a gym, you've probably heard all these excuses and more for why a lead—who has willingly clicked on your ad and opted in—suddenly can't take your call or book an appointment. Sometimes it's legit. But take a look at your lead sheet and note the frequency with which sudden emergencies, tragedies and wild...
Behavior Change: How to Turn New Year's Resolutions Into Long-Term Success
January 02, 2020 05:00 - 29 minutes - 20.4 MBJanuary. It's the time for resolutions and goal setting, and many gyms see an influx of new or re-committed members in these first days of the year. But what happens when the novelty wears off? When temptation creeps in and setbacks occur? This episode of Two-Brain Radio is all about human behavior. Chris Cooper speaks with Ty Krueger, owner of Packerland CrossFit and founder of the Behavior Change Collective, which helps families with children struggling with behavior issues. Ty has a m...
The Speal Deal: 40 Minutes With a Fitness Legend
January 01, 2020 05:00 - 39 minutes - 27.3 MBChris Spealler was the underdog of CrossFit, competing against men weighing up to 70 lb. more than him and holding his own. That's what made him relatable—that and his big heart and tremendous work ethic. "Speal" is an eight-time CrossFit Games competitor (7 individual, 1 master). He stood on the podium three times during his individual career. Time after time, he won fans' hearts and earned their cheers as he struggled against heavy weight, the last man standing on the floor. He retired ...
Simple Sales Tips: How to Sell This Pen to Anyone
December 30, 2019 05:00 - 50 minutes - 34.6 MBMike Warkentin is writing his memoir, and he needs a new pen to do it. Can Mateo Lopez give him the perfect pitch? Your prospective clients probably don't need pens, but they do need fitness—and in this episode of Two-Brain Radio, Mateo will show you what an effective sales pitch looks like. You'll learn what to say and when, how to get in touch with the client's "why" and why your programming and community aren't going to seal the deal. You'll also get to observe an effective sales funnel...
How to Be Happy: Tips From Bonnie Skinner
December 26, 2019 05:00 - 35 minutes - 24.3 MBYou opened a gym because you wanted to help people improve their lives with fitness. But lately, you've been more stressed than passionate. The gym is short-staffed and you've been working 12-hour days. You lie awake at night worrying about cash flow and coaching feels like a chore. What used to be a source of joy now feels like a burden. How did you get here? And how do you get happy again? Psychotherapist Bonnie Skinner will tell you in this episode of Two-Brain Radio. Links: Book a ...
All the Cool Stuff Matt Chan Did After Not Dying in 2014
December 25, 2019 05:00 - 41 minutes - 28.7 MBMatt Chan has done a lot of things. He's taken second at the CrossFit Games, owned a gym, traveled the country in an Airstream trailer, survived a nearly deadly mountain-biking accident—oh, and that time he sharted 5 minutes before his heat at Regionals. In this episode of Two-Brain Radio, Matt tells Sean Woodland all about those experiences and more, reflecting on his six-year CrossFit Games history, his programming company, Train for the Win, and how fitness enables him to experience lif...
Make More Money: The Secrets of Facebook Ad Targeting
December 23, 2019 05:00 - 28 minutes - 19.6 MBFacebook marketing. You know you need it, but that's about all you know. Should you target your ads as widely as possible in the hopes of reaching more people? Should you tighten the focus on certain demographics? What's more important, gender or age? Digital-marketing expert Mateo Lopez is on Two-Brain Radio to demystify Facebook ad targeting and teach you which net you need to catch the fish you're looking for. Links: Free Tools Book a Free Call Healthy Steps Nutrition Contact: mateo...
The State Of The Fitness Industry 2019
December 20, 2019 05:00 - 39 minutes - 27.5 MBThere's just more than a week left of 2019. Have you thought about where you want your business to go next year? With or without you, the fitness industry is changing. More gyms are embracing the functional-fitness model—and charging less for it—and technology is evolving to provide even more opportunities for service. In this episode of Two-Brain Radio, Chris Cooper discusses the state of the fitness industry and what you can do to ensure success in 2020. Links: Building a Sales Engine ...
How To Start an Online Training Business, with Jonathan Goodman
December 19, 2019 05:00 - 41 minutes - 28.3 MBThere have been three major evolutions in fitness training: First, personal training in gyms was introduced. Next, trainers left the big-box gyms to open microgyms of their own. Now, the industry is shifting to online training. Jonathan Goodman is the founder of the Personal Training Development Center, the largest community of fitness professionals in the world. He offers the first certification for online fitness trainers, and he's here to explain how online training can be just as person...
E.C. Synkowski Still Wants You to Squat Deeper—and Eat Better
December 18, 2019 05:00 - 34 minutes - 23.6 MBWhen should you eat carbs? How important is that post-workout shake? What's the best diet for general health? E.C. Synkowski, founder of OptimizeMe Nutrition, fields questions like these every day, and on today's episode of Two-Brain Radio, she shares the answers with Sean Woodland. You'll learn about her decade of experience on the CrossFit Seminar Staff, why she left CrossFit to pursue a career in nutrition and how she defines good nutrition. E.C. also shares some of her top tips for c...
How to Convert Clients With Landing Pages That Don't Suck
December 16, 2019 05:00 - 38 minutes - 26.7 MBThe best digital ad in the world is only as good as what happens after you click it. Do people get sent to your website? To an opt-in form? To a landing page? In this episode of Two-Brain Radio, digital marketing expert Mateo Lopez breaks down why you need a landing page and what information it should contain to get the most conversions. You'll learn about the benefits of third-party page builders, how to organize page information to hold viewers' interest, what NOT to do on your landin...
Two-Brain Radio: Scaling Up With Jason Khalipa
December 12, 2019 05:00 - 52 minutes - 35.9 MBYou probably know Jason Khalipa as a CrossFit Games legend. You might know him as the owner of NCFIT, formerly NorCal CrossFit. But did you know that he oversees more than 20 gyms and 150 employees worldwide under the NCFIT umbrella? Jason began as many gym owners do. He opened his first gym in a 1,500-square-foot space with no credit and a shallow bank account. He coached classes, handed out flyers and did the books. Sometimes he spent the night on the gym couch. At Two-Brain Business, we...
From Games Athlete to Doctor With Julie Foucher
December 11, 2019 05:00 - 43 minutes - 30.2 MBShe's competed at the CrossFit Games four times. She stood on the podium twice. In her final year of competition, she took 8th at the Central Regional—in a boot and with a ruptured Achilles tendon. She's Julie Foucher, and now, in "retirement," she's fighting chronic disease with two swords: fitness and family medicine. In this episode, she and Sean Woodland talk about the memorable moments from her years as a CrossFit Games competitor, how she honed her mindset to build confidence, why ...
Killer Creative: How to Test Photos for Facebook Ads That Convert Like Crazy
December 09, 2019 05:00 - 32 minutes - 22.1 MBWhat will get more people to click on your ad: a dude deadlifting or a grandma flipping a tire? The answer could be both. Or neither. It's all about targeting and testing. In this episode of Two-Brain Radio, digital marketing expert Mateo Lopez talks creative: How to tell which images and copy generate the most leads, how often you should change your ad creative and whether or not you need fancy equipment to get the job done. Links: Free Tools Driven Nutrition Contact: mateo@twobrainbu...
Two-Brain Radio: "Profit First for Microgyms" With John Briggs
December 05, 2019 05:00 - 34 minutes - 23.8 MBToo many gym owners are eating table scraps. That is, they wait to pay themselves until all other expenses are covered, and they're left with a pittance—if anything—as profit. In his book "Profit First," Mike Michalowicz posited a revolutionary cash-flow management system: Business owners pay themselves first, ensuring they make the profit they need to serve another day. John Briggs, founder of Incite Tax in Sandy, Utah, has adapted Michalowicz's philosophy and program especially for mi...
Two-Brain Radio: James Hobart—Programming, Coaching and Competing
December 04, 2019 05:00 - 46 minutes - 31.9 MBWhat are the most important things gyms should do when it comes to programming? What was it like to compete on champion teams CrossFit Mayhem and CrossFit New England? What's it like to have your mother beat you at Isabel? CrossFit Games veteran and longtime CrossFit Seminar Staff member James Hobart is here with the answers to all that and more on this episode of Two-Brain Radio. James has competed at the Games five times as part of a team and thrice as an individual, winning the Affiliate...
Two-Brain Radio: How to Turn Prospective Clients Into Paying Clients
December 02, 2019 05:00 - 31 minutes - 21.8 MBTwo-Brain Radio: How to Turn Prospective Clients Into Paying Clients Too many gym owners spend precious time and money acquiring leads only to leave money on the table. Maybe they don't feel like responding to a request for info at 9 p.m. Maybe they give up after the first call goes to voicemail. Maybe they just don't like selling. But just a little extra time and effort spent pursuing those leads—people who have opted in and asked for more info—could lead to great reward. In the second...
Two-Brain Radio: An Economist Walks Into a Brothel With Allison Schrager
November 28, 2019 05:00 - 42 minutes - 29.3 MBEver thought about what you can learn about risk management from a brothel? As it turns out, a lot—and that's just one of many risk-management examples author Allison Schrager uses in her book "An Economist Walks Into a Brothel: And Other Unexpected Places to Understand Risk." In this episode of Two-Brain Radio, Chris speaks with Allison to understand how the risk-management principles that guide other high-end service providers can apply to microgym owners. You'll also learn how to compet...
Two-Brain Radio: Tanya Wagner—Athlete, Analyst, Affiliate Owner
November 27, 2019 05:00 - 35 minutes - 24.2 MBTwo-Brain Radio: Tanya Wagner—Athlete, Analyst, Affiliate Owner Tanya Wagner was the third woman to win the CrossFit Games and the last to do it at the historic ranch in Aromas, California. She and her husband Josh also own CrossFit Apex in Souderton, Pennsylvania. Tanya and Sean talk about how she got into CrossFit, what the competitive landscape looked like more than 10 years ago, what it was like to be a color commentator for the CrossFit Games and how she incorporates fitness into rais...
Two-Brain Radio: Tanya Wagner—Athlete, Analyst, Affiliate Owner
November 27, 2019 05:00 - 35 minutes - 24.2 MBTwo-Brain Radio: Tanya Wagner—Athlete, Analyst, Affiliate Owner Tanya Wagner was the third woman to win the CrossFit Games and the last to do it at the historic ranch in Aromas, California. She and her husband Josh also own CrossFit Apex in Souderton, Pennsylvania. Tanya and Sean talk about how she got into CrossFit, what the competitive landscape looked like more than 10 years ago, what it was like to be a color commentator for the CrossFit Games and how she incorporates fitness into rais...
Two-Brain Radio: Marketing Podcast Take-Over With Mike Warkentin
November 25, 2019 05:00 - 31 minutes - 21.7 MBTwo-Brain Radio: Marketing Podcast Take-Over With Mike Warkentin This week, we're turning the tables on you. Mike Warkentin of Two-Brain Media is hosting this episode of Two-Brain Radio, and his guest? None other than digital marketing expert Mateo Lopez. Mike owns CrossFit 204 in Winnipeg, Canada, so he understands the problems small-business owners face: tight budgets, lack of marketing expertise and fear of seemingly complicated ad algorithms. He grills Mateo on how digital marketing w...
Food for Thought Friday - Are You Doing Your Clients a Disservice?
November 22, 2019 05:00 - 2 minutes - 1.56 MBFood for Thought Friday - Are You Doing Your Clients a Disservice? Is your on-ramp program more assembly line than training tool? Many gyms put new clients through an on-ramp class and then shuffle them to group classes after the on-ramp program is over—regardless of that client's actual abilities. The trainer might not even know what the new client's abilities truly are. Here's why you should consider PT for newbies instead.
Food for Thought Friday - Are You Doing Your Clients a Disservice?
November 22, 2019 05:00 - 2 minutes - 1.56 MBFood for Thought Friday - Are You Doing Your Clients a Disservice? Is your on-ramp program more assembly line than training tool? Many gyms put new clients through an on-ramp class and then shuffle them to group classes after the on-ramp program is over—regardless of that client's actual abilities. The trainer might not even know what the new client's abilities truly are. Here's why you should consider PT for newbies instead.
Two-Brain Radio: Fat People on Mars
November 21, 2019 05:00 - 6 minutes - 4.82 MBTwo-Brain Radio: Fat People on Mars In this quick and dirty episode of Two-Brain Radio, Chris Cooper tackles the goal of all of humanity: the pursuit of happiness. And to be happy, you've got to be healthy. That's where you come in. Fitness professionals are leading the pursuit of fitness—and therefore happiness. That's why our goal is to produce 1 million fitness entrepreneurs: to lead our species forward and produce more healthy, happy people. Links: Paying Attention to Mental Health ...
Two-Brain Radio: Reporting on Fitness With Niki Brazier
November 20, 2019 05:00 - 35 minutes - 24.1 MBTwo-Brain Radio: Reporting on Fitness With Niki Brazier In this episode of Two-Brain Radio, Sean Woodland talks with CrossFit Games sideline reporter Niki Brazier. Niki has been involved with CrossFit media since 2013. Before that, she was a reporter, anchor and producer for a local TV station in Maine. Niki is one of the most experienced sideline reporters covering the Sport of Fitness right now. She talks about how she got involved with the media team back in 2013, some of the unique cha...
From Gas-Station Gym to 5,000 Square-Foot-Facility With Jonathan Watt
November 18, 2019 05:00 - 36 minutes - 25.3 MBFrom Gas-Station Gym to 5,000 Square-Foot-Facility With Jonathan Watt Jonathan Watt opened Townie: A Fitness Community in an abandoned gas-station garage. He painted the walls, made a post on Facebook and showed up at 5:30 a.m. the next day, praying someone would show up. Someone did, and the gym soon expanded to the 5,000-square-foot facility it's in today. But when Jonathan found himself still wearing all the hats just before the birth of his first child, he knew he needed to "legitimize...
Food for Thought Friday - How Often Are You Communicating Your Values, Mission or Vision?
November 15, 2019 05:00 - 2 minutes - 1.56 MBFood for Thought Friday - How Often Are You Communicating Your Values, Mission or Vision? You know the values, mission and vision of your business. You're pretty sure your staff knows, too—but are you sure? Even if they do, is it something they think about often? To keep your vision at the forefront, make sure you're communicating it to your staff regularly.
Two-Brain Coaching: The Second-Degree Course With Josh Martin
November 14, 2019 05:00 - 40 minutes - 28 MBTwo-Brain Coaching: The Second-Degree Course With Josh Martin Josh Martin is a Two-Brain Business mentor and the creator of Two-Brain Coaching, an international company dedicated to the development of fitness coaches. Two-Brain Coaching is method agnostic; that is, it teaches the principles of great coaching that can be applied to any methodology. In this episode of Two-Brain Radio, Josh explains the five principles of Two-Brain Coaching, the difference between fixed and variable lesson pl...
Two-Brain Radio: The Morning Chalk Up With Justin LoFranco
November 13, 2019 05:00 - 40 minutes - 27.6 MBTwo-Brain Radio: The Morning Chalk Up With Justin LoFranco In this episode of Two-Brain Radio, Sean speaks with the founder of The Morning Chalk Up, Justin LoFranco. Justin started the daily newsletter in 2016, and over the last four years it has become part of every CrossFitter’s morning ritual—the newsletter now boasts 85 thousand subscribers worldwide. Sean and Justin talk about how his life working in the government helped prepare him for his current endeavor, how he was able to buil...
Two-Brain Radio: From $260 in Ads to $5,000 in Front-End Sales With Rachael O'Donnell
November 11, 2019 05:00 - 32 minutes - 22.4 MBTwo-Brain Radio: From $260 in Ads to $5,000 in Front-End Sales With Rachael O'Donnell In September 2017, Rachael O'Donnell took the leap: She quit her job as a clinical social worker and closed her private practice to open Grit and Grace CrossFit in Gorham, Maine. Her social-work experience added tremendous value to what she had to offer as a coach, employer and leader, but she lacked the business skills she needed for her business to truly thrive. She was also uncomfortable with sales an...
Food for Thought Friday - What Nutrition Program Are You Running?
November 08, 2019 05:00 - 2 minutes - 1.89 MBFood for Thought Friday - What Nutrition Program Are You Running? Confused about the difference between Precision Nutrition and Healthy Steps Nutrition? Think of it like the CrossFit Level 1 Certificate Course and Two-Brain Business: One teaches you the foundations of the program and the other teaches you how to run a business.
Two-Brain Radio: When You Have to Let a Staff Member Go
November 07, 2019 05:00 - 16 minutes - 11.2 MBTwo-Brain Radio: When You Have to Let a Staff Member Go Today we've got a short—but important—episode for you that addresses one of the most daunting tasks a gym owner can face: letting a staff member go. It's never fun or easy, but there are steps you can take to make sure the process goes as smoothly as possible for all parties. Here, Greg Strauch shares what to tell your staff and clients as well as a checklist of important tasks to ensure a clean break. Links: https://foreverfierce....
Two-Brain Radio: Incorporating Strongman Movements Into CrossFit With Rob Orlando
November 06, 2019 05:00 - 43 minutes - 30 MBTwo-Brain Radio: Incorporating Strongman Movements Into CrossFit With Rob Orlando In this episode, Sean talks with four-time CrossFit Games competitor and strongman subject-matter expert Rob Orlando. Rob has competed at the CrossFit Games three times as an individual and once as a master. He also runs the Hybrid Athletics Strongman Course. Rob talks about his days as a competitor, why he decided to incorporate strongman movements into CrossFit workouts and what possessed him to do the benc...
Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business
November 04, 2019 05:00 - 51 minutes - 35.2 MBTwo-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business James Mawson, owner of Tribe Mvmnt in Wangaratta, Victoria, Australia, began in 2010 by training one person in his backyard, his only piece of equipment a large rock. But he got results, and one client turned into five—which soon turned into more than 50. Six months after opening a brick-and-mortar gym, he had nearly 100 clients. But growth eventually stagnated, and James knew he needed to make a change. So he joine...
Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business
November 04, 2019 05:00 - 51 minutes - 35.2 MBTwo-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business James Mawson, owner of Tribe Mvmnt in Wangaratta, Victoria, Australia, began in 2010 by training one person in his backyard, his only piece of equipment a large rock. But he got results, and one client turned into five—which soon turned into more than 50. Six months after opening a brick-and-mortar gym, he had nearly 100 clients. But growth eventually stagnated, and James knew he needed to make a change. So he joine...
Food for Thought Friday - What to Do When a Staff Member Messes Up
November 01, 2019 04:00 - 2 minutes - 1.98 MBFood for Thought Friday - What to Do When a Staff Member Messes Up Everyone makes mistakes. But how should you handle it if an employee makes the same mistake over and over? The answer: Have a plan in place. Here, Greg Strauch shares his.
Why Two Croatian Gym Owners Invested a Year's Salary in the Incubator
October 31, 2019 04:00 - 37 minutes - 25.9 MBWhy Two Croatian Gym Owners Invested a Year's Salary in the Incubator Igor Jelcic and Dino Molnar both own CrossFit gyms in Croatia, where the cost of the Incubator translates to roughly an entire year's salary for the average Croatian. Both Igor and Dino experienced some tough times in the early days of their businesses. Igor's gym, 20350 Athletics, was on the brink of total failure, and while Dino had new members joining CrossFit Rijeka each month, he had trouble keeping them around. ...
Two-Brain Radio: Bridging Functional and Aesthetic Fitness With Dave Lipson
October 30, 2019 04:00 - 36 minutes - 24.9 MBTwo-Brain Radio: Bridging Functional and Aesthetic Fitness With Dave Lipson In this episode, Sean Woodland speaks with the co-founder of Thundrbro, Dave Lipson. Dave is a former CrossFit Seminar Staff member and CrossFit Games competitor. He's also husband to 2014 Fittest Woman on Earth, Camille Leblanc-Bazinet, and the co-founder of Thundrbro: A training and lifestyle brand whose mission is to make the world a better place through physical training, mental toughness with a winning mindse...
Two-Brain Radio: Expanding Beyond CrossFit With John Bartholomeo
October 28, 2019 04:00 - 38 minutes - 26.7 MBTwo-Brain Radio: Expanding Beyond CrossFit With John Bartholomeo John Bartholomeo is the owner of Mohawk Valley Wellness in Marcy, New York. Mohawk Valley Wellness originally began as CrossFit Mohawk Valley eight years ago. For most of that time, the gym enjoyed steady growth due to word-of-mouth referrals. But when John decided to expand and offer programs in addition to CrossFit, he struggled to get people in the door. Today, after just four months of mentorship with Two-Brain, John has ...
Food for Thought Friday - Where Do You Draw the Line?
October 25, 2019 04:00 - 2 minutes - 1.66 MBFood for Thought Friday - Where Do You Draw The Line? Which is a better business decision: to lump all your specialty classes into your unlimited group rate or to charge for them separately? Though the former might seem like a great package when it comes to marketing, what it actually does is diminish the value of those services. At the same time, if you ever decide to stop offering a specialty class, your members will feel like they're now paying more for less.
Two-Brain Radio: Playing the Infinite Game
October 24, 2019 04:00 - 23 minutes - 16.1 MBTwo-Brain Radio: Playing the Infinite Game In this special episode of Two-Brain Radio, you're going to get some serious gold from Two-Brain Business Founder Chris Cooper. Today's topic is all about what's between your ears as an entrepreneur. Is your definition of success finite or infinite? Are you worried there aren't enough clients for you and for the gym down the street? Are you confident enough in your own brand and your own story that you don't worry about what the competition is doi...