Run a Profitable Gym

Food For Thought Friday-Do You Count Every Penny?

Episode 167: How You’re Sabotaging Your Business

Episode 167: How You’re Sabotaging Your Business   On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and first-time entrepreneurs.    The Top Entrepreneur Mistakes:  Displaying Prices without Con...

Two Brain Mentor Series: Oskar Johed

Two Brain Marketing Episode 8: Jenn Markwardt

 Two Brain Marketing Episode 8: Jenn Markwardt   Today we are joined by Jenn Markwardt from CrossFit Sandpoint, in Sandpoint Idaho. Jenn started the incubator with over 100 clients already, but she and husband Kenny weren't making enough money. They were doing all the work, and Jenn was working outside the business. Today, Jenn and Kenny both work at CrossFit Sandpoint full time. They've expanded, bought out two partners, and have dialed their systems enough to open a second location. Her...

Two Brain Marketing Episode 8: Jenn Markwardt

 Two Brain Marketing Episode 8: Jenn Markwardt   Today we are joined by Jenn Markwardt from CrossFit Sandpoint, in Sandpoint Idaho. Jenn started the incubator with over 100 clients already, but she and husband Kenny weren't making enough money. They were doing all the work, and Jenn was working outside the business. Today, Jenn and Kenny both work at CrossFit Sandpoint full time. They've expanded, bought out two partners, and have dialed their systems enough to open a second location. Her...

Food For Thought Friday- The "Next" Step

Episode 166: Protecting Yourself From Lawsuits with Rachel Brenke

Episode 166: Protecting Yourself From Lawsuits with Rachel Brenke   You just got THE LETTER. You found a great picture on Google and used it on your website. And now you're getting sued. Or maybe you're the one who wants to litigate: a coach left your box, she's emailing all your members, and you want to drop the hammer. What's your first step? Rachel has the answers in this episode. Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topic...

Episode 166: Protecting Yourself from Lawsuits, with Rachel Brenke

Episode 166: Rachel Brenke   You just got THE LETTER. You found a great picture on Google and used it on your website. And now you're getting sued. Or maybe you're the one who wants to litigate: a coach left your box, she's emailing all your members, and you want to drop the hammer. What's your first step? Rachel has the answers in this episode. Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your...

Two Brain Marketing Episode 7: Coty Bradburn

 Two Brain Marketing Episode 7: Coty Bradburn Thinking of buying or selling your gym? Click here to get our FREE GUIDE: https://twobrainbusiness.com/free-tools/ Today we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC. Coty bought an existing CrossFit gym late last year, and immediately grew its membership from 6 to 50 using Affinity Marketing. Then he started our Digital Marketing program (now built into the Incubator) and has nearly doubled his membership again...

Two Brain Marketing Episode 7: Coty Bradburn

 Two Brain Marketing Episode 7: Coty Bradburn Thinking of buying or selling your gym? Click here to get our FREE GUIDE: https://twobrainbusiness.com/free-tools/ Today we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC. Coty bought an existing CrossFit gym late last year, and immediately grew its membership from 6 to 50 using Affinity Marketing. Then he started our Digital Marketing program (now built into the Incubator) and has nearly doubled his membership again...

Food For Thought Friday- The Three Things School Doesn't Teach Us

Episode 165: Level Method & Nathan Holiday

In business, the best storyteller wins. One of the first things every entrepreneur does in the Incubator is to map their clients' journey. That foundation helps us plan for better intake and retention. The client is the hero of their story; their coaches are the guides.  The Level Method is based in science and math, but it's powerful because it tells a story. As your client moves from Yellow to Red in the Front Squat, they know they've achieved something. Take the best elements of gaming,...

Two Brain Marketing Episode 6: Oskar Johed

 Two Brain Marketing Episode 6: Oskar Johed   Today we are joined by Oskar Johed of CrossFit Medis. While growing up in Sweden, Oskar was very involved in sports and soon after graduating from college, entered the corporate world. It wasn’t until tearing his ACL that he came in contact with CrossFit and was instantly hooked! While recovering from his injury, the CrossFit Journal was all he had access to for killing time and keeping him going. It was soon after that he decided to quit his j...

Two Brain Marketing Episode 6: Oskar Johed

 Two Brain Marketing Episode 6: Oskar Johed   Today we are joined by Oskar Johed of CrossFit Medis. While growing up in Sweden, Oskar was very involved in sports and soon after graduating from college, entered the corporate world. It wasn’t until tearing his ACL that he came in contact with CrossFit and was instantly hooked! While recovering from his injury, the CrossFit Journal was all he had access to for killing time and keeping him going. It was soon after that he decided to quit his j...

Food For Thought Friday- Do You Have Clear Expectations?

Food For Thought Friday- Do You Have Clear Expectations?

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief On this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business, Two Brain Business 2.0, and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will even...

Two Brain Stories- Per Mattsson

Two Brain Marketing Episode 5: Mary Weider

 Two Brain Marketing Episode 5: Mary Weider   Today we are joined by Mary Weider of CrossFit Oshkosh. Mary has helped her gym’s growth explode by launching and running many successful marketing campaigns. Join us today as we learn about how Mary has setup and run these successful campaigns to grow the business!    Mary grew up spending most of her time in the gym as a competitive cheerleader. After stumbling upon CrossFit in 2013, she found her passion and motivation for fitness again an...

Two Brain Marketing Episode 5: Mary Weider

 Two Brain Marketing Episode 5: Mary Weider   Today we are joined by Mary Weider of CrossFit Oshkosh. Mary has helped her gym’s growth explode by launching and running many successful marketing campaigns. Join us today as we learn about how Mary has setup and run these successful campaigns to grow the business!    Mary grew up spending most of her time in the gym as a competitive cheerleader. After stumbling upon CrossFit in 2013, she found her passion and motivation for fitness again an...

Food For Thought Friday- Where You Came From And Where You Are Going

Episode 163: Two-Brain Media – Mike Warkentin

Two-Brain Radio Episode 163: Two-Brain Media With Mike Warkentin On this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper. Be on the l...

Two Brain Mentor Series: Josh Price

Two Brain Marketing Episode 4: Joleen and Leighton Bingham

 Two Brain Marketing Episode 4: Joleen and Leighton Bingham  Today we are joined by Joleen and Leighton Bingham of Thirteen Stripes CrossFit. Joleen and Leighton purchased their gym in 2016 just a week after their son was born! With only 69 members total when they first bought the gym, Joleen and Leighton have grown Thirteen Stripes into a wildly successful gym. Listen in as we discuss how they got their start, how Two-Brain has helped them grow, and their plans for the future!   Don’t Fo...

Two Brain Marketing Episode 4: Joleen and Leighton Bingham

 Two Brain Marketing Episode 4: Joleen and Leighton Bingham  Today we are joined by Joleen and Leighton Bingham of Thirteen Stripes CrossFit. Joleen and Leighton purchased their gym in 2016 just a week after their son was born! With only 69 members total when they first bought the gym, Joleen and Leighton have grown Thirteen Stripes into a wildly successful gym. Listen in as we discuss how they got their start, how Two-Brain has helped them grow, and their plans for the future!   Don’t Fo...

Food For Thought Friday- Romwod & Coffee

Episode 162: Healthy Steps Nutrition with Nicole Aucoin

Episode 162: Healthy Steps Nutrition with Nicole Aucoin  Today we are joined by Nicole Aucoin! Nicole owns Health Steps Nutrition which helps gyms offer nutrition services to their clients. After realizing how important nutrition was at a young age, Nicole studied to become a nutritionist while in college. She now boasts over 10 years of experience helping thousands of clients reach their nutrition goals and her programs are currently run at hundreds of gyms and nutrition practices worldwid...

Episode 162: Health Steps Nutrition with Nicole Aucoin

Episode 162: Health Steps Nutrition with Nicole Aucoin   Today we are joined by Nicole Aucoin! Nicole owns Health Steps Nutrition which helps gyms offer nutrition services to their clients. After realizing how important nutrition was at a young age, Nicole studied to become a nutritionist while in college. She now boasts over 10 years of experience helping thousands of clients reach their nutrition goals and her programs are currently run at hundreds of gyms and nutrition practices worldwi...

Two Brain Stories- Brian Strump

Two Brain Marketing Episode 3: Tania Vrga

 Two Brain Marketing Episode 3: Tania Vrga   Today we are joined by Tania Vrga, owner of CrossFit Winnipeg. Tania is an amazing CrossFit owner who strives to help each her clients achieve a healthy and fit lifestyle. Join us today as we dive into a range of topics from purchasing a gym to coaching strategies and more!   Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to regi...

Two Brain Marketing Episode 3: Tania Vrga

 Two Brain Marketing Episode 3: Tania Vrga   Today we are joined by Tania Vrga, owner of CrossFit Winnipeg. Tania is an amazing CrossFit owner who strives to help each her clients achieve a healthy and fit lifestyle. Join us today as we dive into a range of topics from purchasing a gym to coaching strategies and more!   Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to regi...

Food For Thought Friday- What Are You Paying For But Probably Not Needing To?

Episode 161: Building a Measuring Stick

Episode 162: Building a Measuring Stick   On this episode, we are joined by Chris Cooper to talk about building a measuring stick for ideas! All of us are surrounded by a million great ideas. The challenge we have on a daily basis is dealing with sorting through all these ideas and choosing the right tasks to focus on. The biggest job we have as mentors is to help you filter these ideas, take action on them and execute them until they are done. Today we talk about the process to do this an...

Two Brain Stories- Josh Melendez

TwoBrain Marketing Episode 2: Jeff Jucha

 Two Brain Marketing Episode 2: Jeff Jucha   Today we are joined by Jeff Jucha, owner of West Little Rock CrossFit. Jeff is an amazing CrossFit owner and contributor to the Two Brain family. After suffering from a life changing car accident in 2004, Jeff changed his life and began eating healthier and working out on a regular basis. This shift in mindset has allowed Jeff to develop a tremendous CrossFit business where he prides himself on helping others make meaningful change in their live...

Food For Thought Friday- Are you Helping or Selling?

Episode 160: Leadership Lessons, with Chris Cooper

Episode 160: Top Leadership Lessons of 2019   The other day I was outside clearing some snow from the trails when I was reflecting upon the last year and some of the leadership lessons that I have learned. Over the past couple of years, Two Brain has gone from 20 or so gyms to now over 500! This is really exciting and has required a level up in leadership skills to tackle new challenges.  I think more so than anything, Two Brain is here to train leaders and level up entrepreneurs and that ...

Two Brain Stories- Caleb Woiwod

TwoBrain Marketing Episode 1: Sherman Merricks

This is our NEW podcast, Two-Brain Marketing, where we'll focus on sales and digital marketing. Your host is Mateo Lopez! Stop spinning your wheels. Use our Free Help Kit as a roadmap to a more successful gym. Click here to get your FREE Kit. Greg Strauch will be back on Thursday with the Two-Brain Radio Podcast. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Email [email protected]. Share this show on Twitter, Facebook, or Instagram....

Food For Thought Friday- What Is Your Perfect Day?

Episode 159: Buying Assets with Joe Flanigan

Episode 159: Buying Assets with Joe Flanigan On this episode, we take a step into a different direction. Joe Flanigan joins us to talk about what to do once you get to a point where you are ready to buy other business assets and grow your wealth. We specifically focus on buying multifamily apartment buildings and gain a better understanding of the risks and rewards of investing in real estate. Join us in this exciting episode!  Joe Flanigan is from Houston, Texas where he owns District H C...

Episode 159: Buying Assets With Joe Flanigan

Episode 159: Buying Assets With Joe Flanigan On this episode, we take a step in a different direction. Joe Flanigan joins us to talk about what to do once you get to a point where you are ready to buy other business assets and grow your wealth. We specifically focus on buying multifamily apartment buildings and gain a better understanding of the risks and rewards of investing in real estate. Join us in this exciting episode!  Joe Flanigan is from Houston, Texas, where he owns District H Cr...

Two Brain Mentor Series: Anastasia Bennett

Two Brain Stories- Drew Thomas

Food For Thought Friday- Leadership Traits

Episode 158: Strategic Advantages with Josh Martin

Episode 158: Strategic Advantages with Josh Martin How do we celebrate our strategic advantages? In this episode we talk with Josh Martin, a mentor on the Two Brain Team, about the three most common strategic advantages to a CrossFit Gym: Coaching, Programming, and Community. Many gyms claim to have the best coaches, the best programming, and best community but do they in reality? Learn how you can actually market these items correctly and truly bring them out as strategic advantages.  Jos...

Food For Thought Friday- Taking Action

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Two Brain Stories- David Pope

Episode 157: Running a Successful Event with TJ Belger

Episode 157: Running a Successful Event with TJ Belger   Overseeing or orchestrating an event within your business is never easy. Today we talk with TJ Belger about running the CrossFit masters event in Northern California. We get into how he got started with CrossFit and how to identify problems, find the right people, and execute to a plan. Additionally, we cover a whole host of dos and don’ts for running a successful event.    TJ is originally from New Jersey and got his start in the ...

Food For Thought Friday-Do You Trust Your Staff?