Run a Profitable Gym
997 episodes - English - Latest episode: 11 days ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
The Race to the Bottom: How to Set Your Gym Apart From Competitors
July 01, 2024 04:00 - 35 minutes - 24.4 MBMany gyms are “racing to the bottom” with lower and lower prices that destroy their value. This happens because of commoditization: When clients can’t differentiate between options, they choose the cheapest one, so many gym owners feel pressure to compete on price. But this approach shrinks the profit margin until the gym is forced to go out of business. In this episode of “Run a Profitable Gym,” host Mike Warkentin discusses how to battle commoditization with Chris Cooper, Two-Brain fou...
PT & Small Groups Drive Huge Average Revenue Per Member
June 27, 2024 04:00 - 42 minutes - 29.2 MBThis month’s Two-Brain leaderboard tracked average revenue per member per month (ARM), with the Top 10 running from $508 to $1,203 USD. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with ARM leader Yoni Levitan, owner of 3 Seasons Personal Training in Toronto, Canada, to learn the secrets behind his massive ARM. First of all, Yoni’s gym focuses exclusively on high-value services, such as personal and semi-private training. But the real key to Yoni’s success i...
Value-Driven Tips for Maximizing Average Revenue Per Member
June 24, 2024 04:00 - 14 minutes - 10.3 MBEvery month, we pull data from a thousand Two-Brain gyms around the world, and we look for the top performers in each category. Then we interview them and share their secrets with you. This month’s leaderboard tracked average revenue per member (ARM)—how much clients pay for a gym’s services each month. In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 ARM leaderboard, ranging from $508 to $1,203 USD. The Top 10 gym owners’ tips focused on one common theme: crea...
Ben Bergeron: The Simple Solve for Team Accountability
June 20, 2024 04:00 - 47 minutes - 32.9 MBBen Bergeron gets vulnerable about his journey to becoming a better leader in this episode of “Run a Profitable Gym,” recorded live at the Two-Brain Summit in Chicago on June 9. Ben, a legendary coach and gym owner, discusses the three pillars of team health—culture, vision and accountability—and explains how they were lacking in his gym, CrossFit New England. Once Ben recognized the problems, he sat his team members down and made changes to reshape his business to give him what he was loo...
Two-Brain Summit Recap: Virtuosity in the Gym Business
June 17, 2024 04:00 - 51 minutes - 35.3 MBThe theme of the 2024 Two-Brain Summit was virtuosity: doing the common uncommonly well. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper provides a broad recap of this year’s summit, which took place June 8-9 in Chicago. Over 1,000 gym owners and coaches were in attendance to hear from presenters such as Jason Khalipa, Jonathan Goodman, Carrie Wilkerson, Bill Parisi, Brian "Tosh" Chontosh and Ben Bergeron. On the owners side, speakers explained how to p...
The Rate Increase: Exactly How Fit One Five Got It Right
June 13, 2024 04:00 - 28 minutes - 19.9 MBRaising rates can be scary—but you won’t bleed members if you follow the right plan. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Tim Rainer, owner of Fit One Five in Franklin, Tennessee, to discuss the ins and outs of raising rates at a gym. Tim tried raising rates on his own three times, but none of the increases had a noticeable impact on his business. The he brought in an expert to get it right. With the help of a Two-Brain mentor, Tim was able to adju...
Every Single Thing You Need to Know to Increase Rates at Your Gym
June 10, 2024 04:00 - 43 minutes - 29.9 MBEvery gym owner must raise prices at some point—and it can be nerve wracking. Today on “Run a Profitable Gym,” you’ll learn exactly how to implement a rate increase, step by step, without generating a flood of cancellations. In this episode, Mike Warkentin chats with longtime Two-Brain mentor and former gym owner Greg Strauch, who shares Two-Brain’s battle-tested plan. Greg has helped 81 fitness entrepreneurs increase rates and stabilize their businesses so they generate profit and allow ...
Simple Income-Boosting Tactics From a Top-Earning Gym Owner
June 06, 2024 04:00 - 26 minutes - 18.1 MBImagine paying yourself $16,000-$38,000 per month as a gym owner. Today’s guest on “Run a Profitable Gym” does just that. In this episode, host Mike Warkentin sits down with top-earning gym owner Darren Thornton of Defy Functional Fitness in Toronto, Canada. Darren, a regular on Two-Brain’s leaderboards, shares actionable steps you can take right now to grow your business and pay yourself more. For starters, he says to figure out how much you need to earn, then work backward to determi...
Exactly How to Offload Every Task You Hate Doing at Your Gym
June 03, 2024 04:00 - 25 minutes - 17.5 MBIf an emergency pulled you away, could your gym operate without you? In this episode of "Run a Profitable Gym," host Mike Warkentin and Two-Brain founder Chris Cooper dive into one of the most crucial aspects of running a successful gym: systemization—aka, building a business that runs smoothly even when you’re not there. They lay out the steps you need to take to create effective standard operating procedures (SOPs) for every task from cleaning to sales, and they explain why these systems...
CrossFit Kreis 9: $0 Marketing Costs, 340 Members and a Waiting List!
May 30, 2024 04:00 - 29 minutes - 20.6 MBSaara Snellman has succeeded where many other CrossFit affiliate owners have failed: CrossFit Kreis 9 in Zurich, Switzerland, has 340 members and generates most of its revenue through group classes. While many gym owners struggle to acquire and maintain 150 members, Saara loses only 10 of 340 members a month. To replace them, she just goes to her waiting list—so her marketing costs are $0. This model was once the ideal for many affiliate owners, but gyms like Saara's are rare in the marke...
Top Tips From Gym Owners Earning $16,000+ Per Month
May 27, 2024 04:00 - 13 minutes - 9.54 MBTwo-Brain’s March leaderboard tracked net owner benefit (NOB)—profit, salary and anything extra the gym pays for. Every gym owner on the leaderboard brought home more than $16,000 USD in March, based on a rolling three-month average. The top number? Way over $30,000! In this episode, Two-Brain founder and CEO Chris Cooper reveals the Top 10 NOB figures and then tells you exactly what these gym owners did to achieve elite earnings. A few themes came up in the top earners’ interviews: busi...
Two-Brain Summit Preview: Jason Khalipa and the AMRAP Mentality
May 23, 2024 04:00 - 41 minutes - 28.7 MBToday on “Run a Profitable Gym,” host John Franklin is joined by Jason Khalipa, 2008 CrossFit Games champion, founder of NCFIT Gyms and TRAIN HARD online training, and host of the “Jason Khalipa Podcast.” Jason gives listeners a sneak peek into his value-packed presentation for the 2024 Two-Brain Summit, set for June 8-9 in Chicago. Between his business ventures and responsibilities as a husband and father of two, Jason is pulled in a lot of directions. To stay present and productive in...
Mastering the Close: Front-End Sales Strategies for Gym Owners
May 20, 2024 04:00 - 39 minutes - 26.9 MBEvery sale you don’t close at your gym costs you time and money. In this episode of “Run a Profitable Gym,” host John Franklin is joined by Matt Temby, head of sales at Two-Brain Business and owner of Vault Health & Fitness. Matt’s on the mic to share proven tactics for improving your close rate. He walks you through the sales process from start to finish: how to discover a potential client’s real problem, help them realize your solution is perfect and close the sale. Sounds simple, rig...
Don't Buy That Gym: Horror Stories, Red Flags and Real Tips
May 16, 2024 04:00 - 37 minutes - 25.5 MBWhen should you not buy a gym? In this episode of “Run a Profitable Gym,” host Mike Warkentin dives into this question with Nick Habich, Two-Brain mentor and owner of Shark Bite Fitness and Nutrition in Cape Coral, Florida. Nick has bought a couple of gyms and passed on several others, and he’s acquired a few horror stories along the way. Some of the red flags he’s learned to look out for include high expenses—such as a ridiculously costly lease—and mismatches between financial data in t...
The Big Exit: Selling Your Gym the Right Way
May 13, 2024 04:00 - 42 minutes - 29.4 MBWhen a gym owner sells or closes a business, it’s often because they’re burned out, broke or forced to sell for some reason. But what does a “good exit” from gym ownership look like? In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper talks with two former gym owners who had successful exits—Taryn Dubreuil and John Franklin. Both entrepreneurs explain why they opened gyms in the first place and detail how successful their gyms were at peak. Then they share what he...
From Facebook to 8 Figures: Mike Doehla's Marketing Approach
May 09, 2024 04:00 - 52 minutes - 36.2 MBUsing mostly unconventional marketing methods, Mike Doehla built a nutrition company that sold to Anytime Fitness for eight figures. In today’s episode of “Run a Profitable Gym,” host John Franklin chats with Mike, former owner of Stronger U Nutrition. Prior to its sale, Stronger U had over 50,000 lifetime members, and about half of those members were in its Facebook group, where Mike focused on sharing knowledge and building community. Outside the group, Mike’s marketing tactics ranged...
Get More Gym Members Without Paid Ads
May 06, 2024 04:00 - 26 minutes - 18 MBConversations equal conversions. If you’re a gym owner who’s tried running social media ads, blogging and posting reels without seeing a bump in your member count, it’s time to start initiating more conversations with potential clients. “But how do I do that?” In this episode, Two-Brain chief marketing officer John Franklin shares proven strategies for having more conversations and getting new members in the door with zero ad spend. His tips involve reaching out to leads on platform, l...
Exactly How to Boost Revenue With a 55+ Program
May 02, 2024 04:00 - 31 minutes - 21.6 MBSpecialty programs can significantly boost a gym’s revenue—if they’re set up properly. The key? Don’t run every specialty program under the sun. Determine which option might serve your current clients and local market better, then test it with several six-week blocks before putting a full, ongoing program on the official menu. Today’s guest on “Run a Profitable Gym,” Brian Foley, is an expert when it comes to running successful programs for older adults—often called “masters” or “legends”...
Riches in Niches: Why Bill Parisi Focuses on Making Kids Faster
April 29, 2024 04:00 - 38 minutes - 26.7 MBWhat happens when you find your niche in the fitness industry? Bill Parisi turned his passion for youth performance into a multi-million-dollar business. His company, Parisi Speed School, has more than 100 facilities around the world and has served over one million athletes, including more than 130 eventual NFL draft picks. But Bill isn’t focused on the guys who run world-class 40-yard dashes at the NFL Combine. They appear later because he’s locked in on helping younger kids get faster ...
Marketing Leader After Just 6 Months of Mentorship!
April 25, 2024 04:00 - 31 minutes - 21.5 MBAfter six months of mentorship with Two-Brain, gym owner Wesley Kalkhoven doubled his income, earned more time with his family, and claimed spots on the February 2024 leaderboards for set rate and show rate. His gym, Calisthenics Amsterdam in the Netherlands, had a whopping 76 No Sweat Intro appointments booked, and 37 people showed up. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Wesley, who shares exactly how his mentor, Gary Walsh, helped him rev up his ma...
How Top Coaching Gyms Close 20+ Sales Per Month
April 22, 2024 04:00 - 18 minutes - 12.6 MBGym owners often ask “how do I get more leads?” when they really need more customers. The problem usually isn’t lead generation—it’s leads that don’t move down the marketing funnel. How do you know if your funnel is clogged? You have to track and analyze metrics. To help you add more clients, our February 2024 leaderboard show dials in on three critical lead-tracking metrics: set rate, show rate and close rate. How many leads set appointments, how many people show up, and how many buy? ...
Double Revenue in 6 Months: How This Owner Turned His Gym Around
April 18, 2024 04:00 - 45 minutes - 31.1 MBMake his gym profitable by Christmas or shut down. That was the goal set by Brandon Sundwall, owner of Virtuo Personal Training in L.A., around this time last year. In this episode of “Run a Profitable Gym,” Two-Brain Business chief marketing officer John Franklin is joined by Brandon, who shares his gym’s epic turnaround. In just six months, Brandon doubled his gym’s revenue and cut his working hours in half—all with the support of his Two-Brain mentor, Anastasia Bennett. The keys to ...
Buy Speed! Why Mentorship Is Important for Gym Owners
April 15, 2024 04:00 - 13 minutes - 9.49 MBWhen you buy mentorship, you buy speed. In today’s episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper walks you through the mentorship process to show what’s possible and how fast you can move. It’s all about setting a goal, creating a plan with expert assistance, and having someone hold you to the plan so you get the results you want. At the start of the program, we’ll help you score quick wins. We want you to earn the money you need to pay for mentorship, so you...
Ben Bergeron: Will Being a Great Coach Make You a Great Gym Owner?
April 11, 2024 04:00 - 42 minutes - 29.6 MBDoes being a good coach make you a good gym owner? In today’s episode of “Run a Profitable Gym,” host Mike Warkentin dives into this question with one of the top coaches in the world, Ben Bergeron. Ben has trained numerous CrossFit Games and Affiliate Cup champions, and he’s also the founder of CrossFit New England and CompTrain, as well as the author of the book “Chasing Excellence.” According to Ben, it takes a lot more than just a passion for coaching if you want to run a successful g...
Parkour Gym Owner & Mentor Backflips Into Profitability
April 08, 2024 04:00 - 33 minutes - 22.9 MBWho’s my target market? How many class options should I offer? How much should I charge? These are questions all gym owners must ask, no matter what type of gym they run. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper dives into these topics with Jimmy Davidson, a parkour athlete turned gym owner and mentor. Jimmy owns a three-location parkour gym, Freedom in Motion, and he’s a coach at Motion Mentors, a mentoring practice for parkour businesses. By dialing...
Exactly How They Drove Gym Revenue Up 3.5X
April 04, 2024 04:00 - 38 minutes - 26.2 MBToday’s guest has driven up revenue in his gym by 3.5X since starting mentorship with Two-Brain, and his January 2024 total earned him a spot on the Top 10 revenue leaderboard—which ran from $58,000 to $125,000 USD. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with revenue leader Chad Pinther, co-owner of Colfax Strong Strength and Conditioning, a CrossFit affiliate in Denver, Colorado. With the help of a mentor, Chad and wife Esther identified a few key areas where...
How to Add $10k in PT Without Adding a Single Member
April 01, 2024 04:00 - 27 minutes - 19.1 MBIf you’re not selling personal training in your gym, you’re missing out on a lot of revenue. In today’s episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain CEO Chris Cooper show how gym owners can boost revenue by $10,000 or more without adding any new clients. Chris explains exactly how to use Goal Review Sessions and the Prescriptive Model to start selling personal training to your existing members to help them meet their goals more quickly. And he even tells gym owne...
$80,000+ in Monthly Revenue: How Does Titans Sports Academy Do It?
March 28, 2024 04:00 - 31 minutes - 21.7 MBTitans Sports Academy, owned by Chance Beam, made Two-Brain’s Top 10 leaderboard for revenue in January 2024. Each gym in the top 10 brought in over US$50,000, and the top gym grossed over $125,000! Chance has been in business for over 20 years, and his program has propelled several athletes into Major League Baseball. In fact, seven of his former players are in the big leagues right now, including World Series champion Nathaniel Lowe of the Texas Rangers. In this episode of “Run a Profit...
6-Figure Monthly Revenue? It's Possible and Here's How
March 25, 2024 04:00 - 18 minutes - 12.7 MBSix-figure monthly gross revenue at a CrossFit gym? It can be done, and we have proof. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents the January 2024 Top 10 revenue leaderboard. The numbers, which are rolling three-month averages, run from $58,330 to $125,606 USD. After the Top 10 rundown, Chris shares quotes straight from the gym owners so you can replicate their success in your fitness business. A quick summary of their advice? Keep it simp...
Smart Marketing: Getting Leads on a Shoestring Budget
March 22, 2024 04:00 - 44 minutes - 30.5 MBCheck out these monthly marketing stats from today’s guest: About 60 leads, 25 appointments, 23 shows and 18 closes. These are great numbers, and gym owner Kieran O’Dwyer isn’t breaking the bank to post them. In this episode, host John Franklin sits down with Kieran to learn how he’s built such a successful marketing funnel on a small budget at Bathurst Strength and Conditioning and Orange City Strength and Conditioning in Australia. Kieran’s marketing strategy starts with posts on Googl...
Sneak Preview of the 2024 Two-Brain Summit (and Free Books!)
March 21, 2024 04:00 - 46 minutes - 31.8 MBIn this episode of “Run a Profitable Gym,” host John Franklin is joined by Two-Brain founder and CEO Chris Cooper. They provide a glimpse into the upcoming Two-Brain Summit, happening June 8 and 9 in Chicago. Some of the incredible speakers for this year’s event include Jonathan Goodman, Jason Khalipa, Brian Chontosh and coaches from Mayhem Nation. Attendees will also get to grill a panel of experts from Kilo, PushPress, WodBoard and Wodify with questions such as “why aren’t gyms keeping ...
Two-Brain Summit Speakers Revealed!
March 18, 2024 04:00 - 38 minutes - 26.5 MBIn this episode of “Run a Profitable Gym,” Chris Cooper and Mike Warkentin run through the jaw-dropping speaker lineup for the 2024 Two-Brain Summit, which goes down June 8 and 9 in Chicago. At the Summit, gym owners will hear about everything from building $1-million net worth to leveraging the four different personality types found in a business. Coaches will upgrade their skills and learn how to build careers in fitness by generating more revenue for themselves and their gym. Among th...
"We're Full": Why CrossFit Leiden Has Capped Membership at 400
March 14, 2024 04:00 - 28 minutes - 19.3 MBHave you ever heard of a gym with a waiting list? CrossFit Leiden in the Netherlands has capped its membership at 400 clients. Instead of adding more people, the gym is focused on retention, increasing value for clients and raising average revenue per member (ARM). In this episode of “Run a Profitable Gym,” host Mike Warkentin chats with gym co-owner Jeroen van Duijn to learn how CrossFit Leiden obtained—and retained—so many clients. One of CrossFit Leiden's top strategies for getting new...
Never Lose a Client Again: The 5 Pillars of Retention
March 11, 2024 04:00 - 33 minutes - 22.9 MBFocusing on retention can improve just about every metric in your gym, from average revenue per member to length of engagement. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Cooper, Two-Brain founder and CEO, about all things retention. They dial in on the five pillars of retention: results, fame, compatibility, consistency and referrals. Chris explains what each is and why it matters. Then he provides five actions you can perform today to start keeping...
512 Members: How BoxLife/CrossFit 5512 Did It in Denmark
March 07, 2024 05:00 - 30 minutes - 20.9 MBCould you acquire over 400 members for your gym? And if you hit that total, could you hold onto them? Today on “Run a Profitable Gym,” host Mike Warkentin chats with Rune Laursen, owner of BoxLife/CrossFit 5512 in Denmark. Rune made our December 2023 Top 10 leaderboard for client count, which ran from 324 to 1,034 members. Rune’s already improved on his late-2023 stats: His gym now has 512 members and is steadily growing. He explains how he brings in and retains so many clients by using No...
Marketing & Retention: Tips From Gym Owners With 300+ Clients
March 04, 2024 05:00 - 14 minutes - 10.3 MBGym owners often think they have a marketing problem when they actually have a retention problem: It doesn’t matter how many new clients you bring in each month if they aren’t sticking around! In this episode of “Run a Profitable Gym,” Chris Cooper presents Two-Brain’s Top 10 leaderboard for client headcount in December 2023. Each gym on the leaderboard has over 300 members and is super profitable. These gym owners have mastered both marketing and retention, and they’re sharing their top ...
One Path to $1M Net Worth? Buying Your Gym's Building
February 29, 2024 05:00 - 49 minutes - 34.3 MBMany paths lead to millionaire net worth as a gym owner, and one of them involves buying your gym’s building. In this episode of “Run a Profitable Gym,” host John Franklin sits down with Brian Strump, a chiropractor and the owner of Live Active Charlotte, who recently bought his gym’s building for $1.8 million. The pair get into the details of the huge purchase and discuss the benefits of owning your building—some might surprise you! Whether you’re ready to buy now or considering real e...
Why Bring Your Coaches to the 2024 Two-Brain Summit?
February 26, 2024 05:00 - 18 minutes - 12.7 MBHere are two big staff-related threats to a microgym: Coaches say “I can’t make enough money doing this” and leave the fitness industry. Or they say “I can’t make enough money here” and leave to start their own gyms. What’s a gym owner to do? You can start by showing your coaches how they can create great careers at your gym—and bringing them with you to the Two-Brain Summit this June is a fantastic way to do that. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chri...
Is the Group Fitness Model Still Viable (and Do Other Models Exist)?
February 22, 2024 05:00 - 34 minutes - 23.9 MBDo you have a business model for your gym? In this episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain founder Chris Cooper lay out five gym business models that have been proven to be successful—and that’s based on data from thousands of gyms around the world. The models are: 1. Group only. 2. Group plus personal training. 3. Group plus high-ticket offers. 4. Semi-private training. 5. Guided access. Tune in to learn the pros and cons of each model, and then get Coop's ...
Bigger Isn't Better? $50k Per Month in Under 2,000 Square Feet
February 19, 2024 09:00 - 40 minutes - 27.6 MBWith just 1,700 square feet of usable space, Daniel Purington’s gym averages around $50,000 in revenue per month, allowing him to earn over $100,000 in net owner benefit, provide careers for four full-time staff members and pay two part-timers. In this episode of “Run a Profitable Gym,” host John Franklin sits down with Daniel, owner of Woodslawn Fitness in Portland, Oregon, to uncover the secrets of his success: consultative selling, diversified revenue streams, strong systems and mentors...
Millionaire Gym Owners: How They Did It (& How You Can Too)
February 15, 2024 05:00 - 43 minutes - 30.2 MBThis episode of “Run a Profitable Gym” was recorded live in Dallas, Texas, during a meetup of the world’s best gym owners—some of whom are featured in Chris Cooper’s latest book, “Millionaire Gym Owner." Host John Franklin sits down with Taryn Dubreuil of CrossFit Function and Joleen Bingham of 13 Stripes Fitness. Both Taryn and Joleen are Two-Brain mentors and certified millionaire gym owners. Tune in to hear Taryn's and Joleen’s individual paths to success—from hitting rock bottom to re...
Why Chris Cooper Wants You to Be a Millionaire Gym Owner
February 12, 2024 05:00 - 20 minutes - 14.1 MB“How can I stop working 70 hours a week?” “What will I do if an unexpected expense comes up?” “How am I ever going to retire?” As a young gym owner, Two-Brain founder and CEO Chris Cooper asked all these questions, and at first he couldn’t find any answers. This led him to search inside and outside the fitness industry for a path that led to freedom of money and freedom of time—aka, retirement. He found that path, and it's the foundation of his latest book, “Millionaire Gym Owner,” ...
The No-Ads Cinnamon-Roll Secret to Huge Average Revenue Per Member
February 08, 2024 05:00 - 29 minutes - 20.6 MBThis month’s leaderboard show is all about average revenue per member (ARM)—how much a gym earns on average from each client in a month. In this episode, host Mike Warkentin is joined by Two-Brain ARM leader Michaela Munsterman. Her gym, Elite Medical Exercise, in Austin, Texas, has a gigantic ARM—but Michaela doesn’t spend any money on ads to attract her high-value clients. Instead, she built a dedicated wellness community entirely through word of mouth and focused local networking, and...
Easy Ways To Increase Revenue Without Raising Rates
February 05, 2024 05:00 - 18 minutes - 12.6 MBMany gym owners are scared to raise rates, even though they probably don’t charge enough for the value they provide. The good news? There are a few simple tactics you can use to boost revenue before you do a rate increase. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper is joined by Brendan Rice, CEO of Wodify, to talk about two new Wodify features that enable gym owners to make more money without raising rates or adding more members. One of these features allows...
Average Revenue Explosion: From $70 to More Than $400 Per Member
February 01, 2024 05:00 - 25 minutes - 17.7 MBHow much extra revenue would your gym bring in if you increased rates by just $10? What if each client contributed $300 or more to your gross revenue? In this episode of “Run a Profitable Gym,” host Mike Warkentin talks average revenue per member (ARM) with Kelly Lorenz, owner of FORM gym in Marblehead, Massachusetts. Kelly’s gym boasts an impressive ARM score: It earned a spot on Two-Brain's December 2023 Top 10 leaderboard, which runs from $427 to $800 per month. Kelly built her ARM...
Key Tactics From Gyms With Massive Average Revenue Per Member
January 29, 2024 05:00 - 14 minutes - 9.81 MBEvery month, Two-Brain compiles a leaderboard of the top-performing gyms so we can find out what the best gyms are doing—and tell you. In December 2023, we focused on average revenue per member (ARM) at more than 1,000 gyms worldwide. ARM measures what clients are paying in return for the value a gym provides, and the businesses on our leaderboard provide a ton of value. The No. 1 gym earned just shy of US$800 per client per month—and that’s a rolling three-month average, not just a one-hi...
Foundational Excellence: How to Lead Your Gym to Success
January 26, 2024 05:00 - 47 minutes - 33 MBIn this episode of “Run a Profitable Gym,” host John Franklin interviews longtime gym owner Ben Bergeron of CrossFit New England and CompTrain. After spending more than 15 years in the fitness industry as a gym owner and coach to CrossFit Games athletes including Mat Fraser and Katrin Davidsdottir, Ben says that virtuosity—mastery of the fundamentals—is essential in a successful gym business. He dials in on four basic areas where every gym owner can improve: leadership, product, marketin...
Top Tips for Dominating Your Local Market
January 25, 2024 05:00 - 45 minutes - 31.4 MBHow do you dominate your local market? The key is focus: Don’t try to offer every service under the sun. In this episode of “Run a Profitable Gym,” host John Franklin is joined by Jack Wheeler of 360 Fitness in Red Deer and Sherwood Park, Canada. Jack’s flagship location does over 4,000 personal training sessions per month, and if you Google “personal training Red Deer,” his gym is the No. 1 result. If you just search “gyms Red Deer,” he’s still on Page 1, but not quite at the top. J...
The Vocal Local: How to Create a Referral Web for Your Gym
January 22, 2024 05:00 - 29 minutes - 20.6 MBTwo-Brain founder and CEO Chris Cooper is a household name in his community of Sault Ste. Marie, Ontario, where his gym, Catalyst Fitness, is located. He’s a true authority when it comes to dominating your local market. In this episode of “Run a Profitable Gym,” host Mike Warkentin prompts Chris to reveal the strategies behind his success in making his gym the obvious choice for people in the community. Chris doesn’t mention huge ad spends and earth-shaking marketing campaigns. Instead, ...
Boost Productivity and Avoid Burnout Using John Briggs 3.3 Rule
January 18, 2024 09:00 - 36 minutes - 24.8 MBMost people are still working the same 40-hour workweek introduced just under 100 years ago, and gym owners often go way beyond 40. In fact, many work closer to 80 hours a week. This can quickly lead to burnout—a killer of small businesses. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper is joined by John Briggs, accountant and author of “Profit First for Microgyms.” The two discuss John’s latest book, “The 3.3 Rule.” In the book, John pushes back agai...