Run a Profitable Gym
997 episodes - English - Latest episode: 11 days ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
Set, Show and Close Rates: What the World's Top Gyms Did in December
January 30, 2023 05:00 - 15 minutes - 10.5 MBChris Cooper checks in with exact client-acquisition stats from the top gyms in the world. He'll tell you how many consultations the best gyms book each month, how many people show up for the appointments, and how many sales are made. Set, show and close rate leaderboards are just a few of the many Two-Brain creates each month to determine which gyms are posting the best stats. We use these leaderboards to track progress and celebrate wins but also to identify new best practices used by th...
Gym Owner Quadruples Salary, Cuts Weekly Hours by 40 Percent
January 26, 2023 05:00 - 27 minutes - 18.9 MBGym owner Corey Lapell has more than doubled his revenue, almost doubled his membership, reduced his work hours dramatically and quadrupled his salary since August 2020. When COVID hit, the longtime CrossFit affiliate owner knew he needed help. Corey turned to Two-Brain, and his mentor got him to take action: writing SOPs, creating contracts, installing a hiring process, rebranding and more. The result of the hard work? Corey and his partner transformed their Vancouver gym from a labor of...
Free Gym Trials Are 2015. Here’s How to Get High-Value Clients Now.
January 23, 2023 05:00 - 6 minutes - 4.59 MBYou might be tempted to offer a free trial to get some new clients at your gym, studio or affiliate—that's a mistake. Years ago, prospective clients might have wanted to "taste the intensity" before signing up. But we're not in 2015 anymore. Now, fitness consumers know what functional fitness is. They aren't looking to sample a one-size-fits-all workout. They have specific fitness and nutrition problems, and they want to know how your gym can solve them. The only professional way to presen...
5x Revenue in One Year? This Gym Owner Did It!
January 19, 2023 05:00 - 30 minutes - 21.3 MBWith the help of a Two-Brain mentor, Evan Armstrong increased his gym's revenue by 500 percent in just one year. Here's how he did it. First, he quit his day job and shifted his attention to growing his gym/physical therapy business. He clearly mapped out his client journey, then he systemized and optimized as many tasks as he could before automating the systems. He also overhauled his website to make it easier for potential clients to engage with him, and he dramatically improved his sale...
Your Gym Needs an On-Ramp Program. Here’s Why.
January 16, 2023 05:00 - 12 minutes - 8.79 MBAn onboarding program is a guaranteed way to ensure real change in the lives of clients at your fitness business—and yet it's often overlooked by gym owners. On today's episode of Run a Profitable Gym, Two-Brain Business founder Chris Cooper explains how an on-ramp or other onboarding program will decrease client churn, reduce the risk of injury or discomfort in your gym, and set up your clients for success over a period of years. And let's not forget that clients who stay for years produ...
$11,000 to $24,000 in Monthly Revenue in Less Than 1 Year
January 12, 2023 05:00 - 31 minutes - 21.4 MBColby Knepp's gym revenue more than doubled in fewer than 12 months. In this video, he explains exactly how he did it. So how did he generate incredible growth at his PT studio in Colorado? According to Colby, Step 1 was hiring a mentor, and Step 2 was doing everything she told him to do. Of particular note, Colby researched mentorship as part of his business plan to open a gym. Instead of flying solo and making mistakes, he used Two-Brain's data, resources and tactics to open with member...
How to Boost Profit and Retention With the 2023 Intramural Open
January 09, 2023 05:00 - 26 minutes - 18.2 MBThe Intramural Open is a fun, annual, multi-week competition to run in your gym. Chris Cooper created it more than a decade ago as a way to boost morale, improve retention and generate revenue. In this episode, Chris walks you through the updated 2023 Intramural Open guide. He'll tell you what the event is all about and how to run it. He's got a timeline, a scoring system, a host of coaching tips and a "survival guide" for organizers. Most important of all, Chris will tell you exactly how ...
Can a Gym Owner Add $6,000 in Revenue in 8 Weeks?
January 05, 2023 05:00 - 32 minutes - 22.3 MBAustin Ruesink runs Big Time Results—and he got exactly that through the Two-Brain RampUp program for gym owners. With guidance from a mentor, Austin added $6,000 of revenue in eight weeks, reduced his work hours and moved his average revenue per member into the $300-$350 range. In this episode, Austin talks about how he was nearing burnout before a mentor helped him take clear action to offload some tasks so he could focus on growing a newly purchased business. With a staff playbook an...
The Biggest Threat to Microgyms (and How to Deal With It)
January 02, 2023 05:00 - 11 minutes - 7.71 MBWhat's hurting your gym or fitness business the most? Not doing regular Goal Review Sessions with clients. First and foremost, goal reviews provide an opportunity to strengthen your relationship with each client just by talking one on one. You can also check in on progress. If you ask the right questions, you'll find out if your training plan is producing results or if it needs to be adjusted to bring success. In some cases, clients will want to upgrade to more valuable services. While go...
Revenue Rocket Ship: When You Work on a Gym, Not in It
December 29, 2022 05:00 - 32 minutes - 22.5 MBTwo-Brain's November 2022 gross revenue leaderboard for gyms ran from $46,000 to $73,000. Ashley Sell put Midwest Strength and Performance in the Top 10, and she's here to explain exactly how she did it. Working with a large, six-owner team across two locations, Ashley knew that hiring a mentor was the key to pulling everyone together. Her specific management role? Growing the business. To do that, she used a number of tactics, including relocating to be closer to perfect clients, switchin...
Growing Your Gym in Wartime and in Peacetime
December 26, 2022 05:00 - 12 minutes - 8.46 MBGyms, affiliates and PT studios often don't grow steadily. In the fitness world, business growth is usually a series of steps forward and back. The key is to always grab more total ground than you give. In wartime, you're fighting fires and dealing with emergencies. You've got to run lean and make tough decisions to make sure you don't slide too far back. To help you hold your ground, Chris Cooper has five audits you can perform in times of trouble. When things are good, resist the urge to...
$100 ARM Increase: How Trista Eason Did It
December 22, 2022 05:00 - 24 minutes - 16.5 MBTrista Eason, owner of Flex Appeal in Wichita Falls, Texas, successfully bounced back after the pandemic with the help of her Two-Brain Business mentor: She boosted her average revenue per member (ARM) by over $100. In this episode, Eason tells all so you can do the same thing at your gym, personal training studio or affiliate. Trista did a few key things to increase her ARM. First, she swapped out her free intro class for a consultation called a No Sweat Intro, and then she dialed in her...
State of the Fitness Industry: 2022
December 19, 2022 05:00 - 54 minutes - 37.7 MBEvery year, Two-Brain Business publishes an industry-defining report for owners of gyms, personal-training and boutique studios, strength and conditioning facilities, CrossFit affiliates, martial-arts businesses, and 24-hour access gyms. You can get the 56-page report for free here. In this video, Chris Cooper goes through the report and offers his insight into stats you won't see anywhere else. Find out: What gym owners make and how many hours they work. The ratio of profitable and unp...
What Happens on a Call With a Gym Mentor?
December 15, 2022 05:00 - 23 minutes - 16.2 MBMentorship—how does it work? In this episode of Run a Profitable Gym, you'll find out. Host Mike Warkentin talks to gym owner Nate Boley, who explains exactly how he uses a mentor to grow his business, Strength Warehouse in Bend, Oregon. The key: Nate's mentor tailors her coaching to him. She helps him focus, prioritize and take action that gets measurable results. Sometimes they solve problems and address emergencies, and sometimes they review metrics and make forward-thinking, step-by-s...
When to Listen to Your Clients (and When Not To)
December 12, 2022 05:00 - 15 minutes - 10.7 MBYou're in the service business—but that doesn't mean you always have to listen to your clients. As a gym owner, you need to carefully consider when to give the squeaky wheels the grease and when to keep your own counsel. In this episode of Run a Profitable Gym, Chris Cooper gives you an exercise that will help you identify your best clients, and he'll help you use them to improve your gym or fitness business. A word to the wise: Avoid member surveys at your gym or affiliate. Your clients ...
Her Gym Grossed $6k Per Month. Now It Pays Her $6k Per Month.
December 08, 2022 05:00 - 20 minutes - 14 MBGym owner Ashley Kates made significant gains in just six months after hiring a Two-Brain Business mentor: - Her take-home pay increased. - Her gross revenue at her training studio increased. - Her husband was able to quit his job to be a stay-at-home dad. - She worked fewer hours and had less stress at her gym. With the help of a business coach, Ashley solidified her fitness business with procedures and policies, and she mapped out her client journey to include data-backed best practices....
How to Build a Referral Network for Your Gym
December 05, 2022 05:00 - 23 minutes - 15.9 MBThe key to exponential growth in your gym: have your clients bring you more clients. Your existing members are one of the most valuable assets to a gym owner— but your clients aren't salespeople, even if they see the immense value of your service. You just can't wait around for them to bring more members into your gym, studio or affiliate. So how do you create a "referral culture" in your business and your community? In this show, Chris Cooper shares advice he earned by creating a referra...
The Secrets of Huge Client Counts in Coaching Gyms
December 01, 2022 05:00 - 27 minutes - 18.9 MBJake Fields runs a profitable gym with a lot of clients. That's an important distinction because piles of clients don't guarantee profitability. Fields has close to 300 members at his CrossFit affiliate and earned a spot on Two-Brain's leaderboard for most clients in October 2022. In this episode, he shares the secrets of how he retains and acquires members. For Jake, it's all about systems: He has specific processes to generate leads, prequalify them, sell to them with free consultations...
How to Make $100,000 as a Personal Trainer
November 28, 2022 05:00 - 46 minutes - 31.7 MBMaking $100,000 as a personal trainer might seem impossible at first. But it can be done if you create the right business plan. It's not enough to just be a great coach. You need coaching skills for sure, but they must be balanced by entrepreneurial skills if you're going to create a career in the fitness industry. On today's episode of Two-Brain Radio, Chris Cooper—a former personal trainer and current gym owner—tells you exactly how to build a coaching practice that will allow you to ea...
Rising From the Ashes of Addiction: The Phoenix
November 24, 2022 05:00 - 39 minutes - 27.3 MBThe Phoenix uses the power of movement and activity to help sober people rise from the ashes of addiction all over the United States. Through activities such as CrossFit, yoga and indoor climbing, recovering addicts or substance users develop positive coping mechanisms, make new connections and see the possibilities in a sober life. Chris Cooper talks with Scott Strode, founder of The Phoenix, about his story and the purpose of his project. If you're sober or struggling with substance abus...
How to Beat Black Friday: 5 Revenue-Generating Tactics
November 21, 2022 05:00 - 26 minutes - 18.4 MBAs Black Friday approaches every year, gym owners are always tempted to offer massive discounts and promote wild sales. Don't do it at your gym or strength and conditioning facility. If you slash your rates and give away free months at your PT studio or affiliate, you'll blow a hole in your profit and destroy your cash flow. So what should you do instead of discounting your services? Chris Cooper is behind the mic to give you five proven, tested strategies for generating a ton of year-e...
How to Generate 20 Percent of Gross Gym Revenue Through Nutrition
November 17, 2022 05:00 - 32 minutes - 22.1 MBTwo-Brain's data shows that only about 65 percent of gyms offer nutrition coaching despite the fact that it's relatively low drag, it doesn't require space and overhead, and it's a perfect complement to fitness programming. Get this: Some gyms and affiliates use nutrition services to generate 20-30 percent of their total revenue. If you haven't added nutrition coaching to your gym, you're missing out on a huge opportunity, and your clients might not be getting optimal results. So why is...
Creating Collaborators Instead of Competitors
November 14, 2022 05:00 - 24 minutes - 16.8 MBBecause gym owners are always afraid they'll lose clients, they often view any other care providers as competition. But as a fitness coach, CrossFit affiliate or gym owner, you aren't in competition with athletic therapists, physiotherapists, doctors and chiropractors. In fact, you can actually connect with these local professionals to create referral webs that are worth hundreds of thousands of dollars. In this episode, Chris Cooper presents eights steps for creating more local connection...
The Next Level of Entrepreneurship: The Tinker Program
November 10, 2022 05:00 - 33 minutes - 23.3 MBGym owner Chris Plentus walks you through the ins and outs of the Tinker program, Two-Brain's mentorship system for top-tier gym owners and other advanced entrepreneurs. You'll learn what to expect from mentorship at this stage, what you'll get in the program, and how others have used Tinker to grow their businesses and leadership skills exponentially. If your gym is stable and doesn't eat up all your time, and if you're paying yourself about $100,000 per year, you're probably wondering w...
The Key to Selling Coaching: Done With You Services
November 07, 2022 05:00 - 21 minutes - 14.7 MBIs Peleton your competition? No. As a fitness trainer, you're selling coaching, not bikes and workouts. You're selling a tailored plan designed to help each individual find success—even if that plan is executed in a group setting, like in a CrossFit affiliate or functional fitness studio. That concept—using "done-with-you services" to get clients impressive results—is actually the secret to making more money as a personal trainer or coach. The more you customize a program for a client, th...
70 Hours a Week to 12: How Shane Rider Did It
November 03, 2022 04:00 - 32 minutes - 22.3 MBGym owner Shane Rider was working way too much, and he was starting to burn out. Then he learned how to offload tasks step by step so he could free up his time to grow the business. Once he started that process, revenue and profit increased, and Shane got way more free time. Now, he works as the CEO of his gym and does only the things he enjoys. If you're working too many hours at your PT studio, gym or CrossFit affiliate, Two-Brain can teach you how to "level up" and get your time back...
Best Books of 2022 for Gym Owners
October 31, 2022 04:00 - 12 minutes - 8.34 MBGood books are crucial to personal and business growth. In today's episode of Two-Brain Radio, Chris Cooper and his team of mentors share the books that helped them most in 2022. Application is more important than information: The books you'll find on this list will help you take clear action to improve yourself and your gym, fitness business, CrossFit affiliate or personal training studio. Use the links below to purchase through Two-Brain's Amazon affiliate account. Two-Brain donates any...
$827 Average Revenue Per Member: All Things Revealed
October 27, 2022 04:00 - 30 minutes - 21 MBCan you imagine earning $827 from every client at your gym? It's possible. Today on Two-Brain Radio, Josh Elsesser of Invictus Fitness explains how his gym landed on the Two-Brain leaderboard for average revenue per member with a score of $827. Josh will give you a host of things you might consider using at your gym, including semi-private coaching, VIP programs involving mindset coaching, and regular client check-ins. He'll also tell you which advertising platform is working best for h...
How to Earn More: Secrets of Value for Gym Owners
October 24, 2022 04:00 - 13 minutes - 9.5 MBAs a gym owner, you probably aren't being paid what you're worth—but you can change that. Today, Chris Cooper channels Bob Burg of "The Go-Giver" and explains that value has five parts: excellence, consistency, empathy, attention and appreciation. Chris provides tips on how gym owners can focus on each element to raise their value, help people to a greater degree and make more money. Remember, it's not enough to be a great coach. To succeed as a gym owner, CrossFit affiliate owner or studi...
How This Gym Owner Makes $867 an Hour
October 20, 2022 04:00 - 21 minutes - 14.7 MBKeith Yungel of CrossFit Pawling used to work endless hours doing every task at his gym. He missed time with his family, and his hourly rate was low. Now, as the CEO of his fitness business, he's working about 10 hours a month and taking home $867 per hour. He made the transition in about 2.5 years, and he'll tell you exactly how he did it. The key: creating standard operating procedures for every role in the gym, then filling those roles and mentoring team members to success. If you're a...
How to Find Clarity and Build Wealth as a Fitness Entrepreneur
October 17, 2022 04:00 - 20 minutes - 13.8 MBHow do you figure out what to do as a fitness entrepreneur to move your business forward? The possibilities are endless, so Chris Cooper gives you five filters you can use to evaluate your options. Then he lays out a clear point of focus for each of the first three stages of entrepreneurship. Using these tools, you'll be able to find the clarity you need to take specific actions to grow your business. If you ever feel confused, overwhelmed or like you're spinning your tires, this is the...
Four Hard-Won Rules for Staffing in a Gym
October 13, 2022 04:00 - 14 minutes - 9.71 MBStaffing mistakes—they're all too common in gyms and other small businesses. Chris Cooper has made a ton of errors with staff in many businesses over the years, and today he'll share his four golden rules for staffing with you. These rules come from Cooper's trial and error, but if you listen and take action, you can avoid mistakes, heartache and stress at your fitness business. Links Book a Call Gym Owners United group 1:09 - The first rule 3:13 - The second rule 5:36 - The third...
How to Open a Gym With Dozens of Members on Day 1
October 10, 2022 04:00 - 31 minutes - 21.5 MBIt used to take new gym owners a long time to get to profitability. But now fitness entrepreneurs can blow past the once-mandatory period of losses and struggling to start earning money fast. The key: the book "Start a Gym" by Chris Cooper—along with the related course and free resources. Cooper, a gym owner, created the package to help fitness entrepreneurs build strong, stable businesses that last for decades, and you can use it to get your business on the right track today. In this epis...
The Easy Way to Fire a Gym Client
October 06, 2022 04:00 - 11 minutes - 7.59 MBYou know that problem client needs to go—so how do you solve the problem without misery? In this episode of Two-Brain Radio, Chris Cooper explains how you can set up referral partners who will be able to help the clients you can't. With this network in place, you'll be more likely to offload clients you don't want so you can focus on your best clients. If you don't have a plan, you're likely to get angrier and more frustrated with your worst clients, then eventually blow up. That's bad for...
Not Every Client Is a Good Fit for Your Business
October 03, 2022 04:00 - 16 minutes - 11.3 MBYou might feel like you need every single client at your gym. But the truth is that subpar, unpleasant clients will prevent you and your staff from doing great work with A+ clients. Today, Chris Cooper will explain why you don't need "bottom feeders" and how to prevent them from taking up space in your business. You can still serve them—by helping them find a different place to train. By allowing only the very best clients into your gym, you'll create an environment everyone will love, a...
Your Gym Contract Could Make You a Felon: Here's How to Fix It
September 29, 2022 04:00 - 31 minutes - 21.5 MBThat contract you found on the internet and altered for your gym—it might not hold any weight. Worse, it could get you in big trouble with the law. Most gym owners don't know it, but membership contracts must be carefully crafted to ensure they fall in line with local standards designed to protect consumers. If your contracts fall outside those standards, you could be at great risk. On today's episode of Two-Brain Radio, gym owner and lawyer Matthew Becker of Gymlawyers.com returns to d...
Why and How Gym Owners Can Give Themselves Raises
September 26, 2022 04:00 - 17 minutes - 12.3 MBWhen gyms start making more money, their owners often don't think about paying themselves more. But your business exists to serve you, and you deserve to earn a good living from your gym. On today's episode of Two-Brain Radio, Chris Cooper offers four reasons to charge more at your gym, and then he provides five ways to give yourself a raise. Two-Brain exists to help you make more money from your business so you can change more lives. If you're struggling to pay your bills and never get ...
Your LLC Isn't Protecting You if You Do These 5 Things
September 22, 2022 04:00 - 22 minutes - 15.4 MBYou might think setting up an LLC for your gym is enough—but it might not be. In fact, you might be doing five things—accidentally or on purpose—that severely limit your corporation's ability to protect you. For example, if you use your corporation's bank account as your personal piggy bank, you'll find yourself personally vulnerable in the event of a lawsuit. No operating agreement? No protection. Cut corners with paperwork? You're at risk. But you can prevent the ability of litigators ...
Delivering a 10 out of 10 Experience for Clients
September 19, 2022 04:00 - 14 minutes - 10.1 MBClients stay with your business for two main reasons: They're solving the problem that brought them to you and they're enjoying the process. So how can a business owner ensure both of those things are happening for every client in the gym? In today's episode of Two-Brain Radio, Chris Cooper shares some tips from gym owner and Certified Two-Brain Mentor Jeff Jucha. Listen and learn how to deliver a successful, personalized program that will guarantee client success and happiness. Links ...
How to Grow Your Business With Partnerships
September 15, 2022 04:00 - 18 minutes - 13 MBPartnerships: They can be great. But they can also cause you to lose money and time. In this episode of Two-Brain Radio, Chris Cooper lays out the three levels of partnership that will tempt gym owners. For each level, Chris will tell you exactly what to do, and he'll provide examples of common mistakes entrepreneurs make. Listen, then use this info to ensure any partnership you make provides you with a clear investment on your money and time investment. 1:47 - Risks of partnerships 2:45...
Where to Find Gym Staff During a Labor Shortage
September 12, 2022 04:00 - 13 minutes - 9.31 MBAre you struggling to hire at your gym? Chris Cooper has the answer. First, maybe you're trying to fill the wrong roles. Chris will tell you which hires to prioritize so you offload the right tasks while ensuring clients still get the service they want. Then, Chris has four simple steps to finding coaches: 1. Hire from within. 2. Hire the best in town. 3. Find the "future best." 4. Advertise. Listen for important details on each strategy and you'll never struggle to fill the holes at yo...
The Exact Steps to Hiring and Training a Virtual Assistant
September 08, 2022 04:00 - 20 minutes - 14 MBCan a virtual assistant help a gym owner? Yes—but only if you follow the right process. Two-Brain founder Chris cooper lays out seven steps to hiring a great VA and five steps for A+ onboarding in this episode of Two-Brain Radio. A VA can take a lot of work off your plate, but only if you find the right person and train them to do things exactly the way you want. If you hire the cheapest person and then toss them into the pool, they'll sink and you'll be stuck correcting and micromanaging....
How a Gym Owner Closes Sales in 15 Minutes on the Phone
September 05, 2022 04:00 - 36 minutes - 25.1 MBRonan Mahon, owner of Movement Fitness in Dublin, Ireland, placed his gym on all three Two-Brain Business sales leaderboards in July. He booked a ton of appointments, had a 100 percent show rate and closed a huge number of sales. After closing three sales on the day of this interview, Ronan took a few minutes off to share his secrets with host Mike Warkentin. An experienced salesperson from his days before he was a gym owner, Ronan lays out all the tweaks he's made to his sales process. H...
Mentoring for 9Round and Other Fitness Franchise Owners
September 01, 2022 04:00 - 9 minutes - 6.55 MB9Round, F45, Orangetheory, Anytime Fitness and other franchises; CrossFit affiliates; jiu-jitsu, karate and MMA facilities; bodybuilding and personal training gyms; yoga and Pilates studios—Two-Brain can help all of them. In this episode, Chris Cooper lays out exactly how Two-Brain uses one-on-one mentorship to help each gym owner grow their unique business. While the exact mentor-recommended growth tactics might differ slightly when implemented in each business, the principles behind the...
9 Ways to Super-Size Your Gym's Kids Program
August 29, 2022 04:00 - 14 minutes - 10.1 MBA kids program is a great way to add revenue to your gym–but many gym owners don't know how to fill fitness classes for children. Chris Cooper has nine ways to do it. Just a few examples: Invite a kids team for a workout. Host a birthday party. Ask current clients to bring their kids' friends. Chris has six more doses of rocket fuel for your kids program. Listen, then take action to add or improve a key revenue stream at your gym. 1:00 - Tactics 1-9 12:55 - Recap
9 Ways to Super-Size Your Gym's Kids Program
August 29, 2022 04:00 - 14 minutes - 10.1 MBA kids program is a great way to add revenue to your gym–but many gym owners don't know how to fill fitness classes for children. Chris Cooper has nine ways to do it. Just a few examples: Invite a kids team for a workout. Host a birthday party. Ask current clients to bring their kids' friends. Chris has six more doses of rocket fuel for your kids program. Listen, then take action to add or improve a key revenue stream at your gym. 1:00 - Tactics 1-9 12:55 - Recap
How to Sell Supplements in Your Gym the Smart Way
August 25, 2022 04:00 - 34 minutes - 23.8 MBSelling supplements in your gym has changed a lot in the last few years. So how do you navigate the current market and begin selling supplements with low risk? On today's episode of Two-Brain Radio, Chris Cooper is joined by Mike Shelly from Thorne. They discuss the landscape of nutritional supplementation, the best supplements for gyms to sell, and how to get started with retailing using Thorne and Two-Brain tools and tactics. *Gut health microbiome swipe is patent pending. Link To get ...
How Conversation Marketing Can Help You Grow Your Gym
August 22, 2022 04:00 - 16 minutes - 11.2 MB“Hey, Coop, can you tell me how your lead-nurture process works at Two-Brain?” This question prompted Chris Cooper to pull back the curtain and explain exactly how he built his business through conversations. You can use the same process to build your gym, too. Listen as Chris lays out four simple steps to using conversations to get more gym clients. Bonus: You can use a similar approach to increase your retention and re-engage departed members. Chris used content marketing to build the ...
How to Measure the Lives You've Changed
August 18, 2022 04:00 - 18 minutes - 12.6 MB"We are in the business, you and I, of changing lives. If somebody comes into your gym and leaves a month later, they have not changed their life." Two-Brain founder and gym owner Chris Cooper said that, and if you're a coach, trainer or fitness entrepreneur, you know it's true. So how do you measure "lives changed?" And how do you make greater changes in the lives of clients? The key: increasing retention—or length of engagement (LEG). The longer you keep clients, the more their lives wi...
How to Stop Making Mistakes as a Gym Owner
August 15, 2022 04:00 - 19 minutes - 13.6 MBIt's nice to think you could run a business without making any mistakes. But that's just not the case. Luckily, Two-Brain Business has a team of experienced mentors who share the mistakes they've made so other gym owners can avoid them. In today's episode of Two-Brain Radio, Chris Cooper shares stories and advice from a handful of mentors on the Two-Brain team. He takes you through the most common mistakes that gym owners make, then he explains how to fix them and ensure they will never hap...