Run a Profitable Gym
976 episodes - English - Latest episode: 17 days ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
How to Generate 20 Percent of Gross Gym Revenue Through Nutrition
November 17, 2022 05:00 - 32 minutes - 22.1 MBTwo-Brain's data shows that only about 65 percent of gyms offer nutrition coaching despite the fact that it's relatively low drag, it doesn't require space and overhead, and it's a perfect complement to fitness programming. Get this: Some gyms and affiliates use nutrition services to generate 20-30 percent of their total revenue. If you haven't added nutrition coaching to your gym, you're missing out on a huge opportunity, and your clients might not be getting optimal results. So why is...
Creating Collaborators Instead of Competitors
November 14, 2022 05:00 - 24 minutes - 16.8 MBBecause gym owners are always afraid they'll lose clients, they often view any other care providers as competition. But as a fitness coach, CrossFit affiliate or gym owner, you aren't in competition with athletic therapists, physiotherapists, doctors and chiropractors. In fact, you can actually connect with these local professionals to create referral webs that are worth hundreds of thousands of dollars. In this episode, Chris Cooper presents eights steps for creating more local connection...
The Next Level of Entrepreneurship: The Tinker Program
November 10, 2022 05:00 - 33 minutes - 23.3 MBGym owner Chris Plentus walks you through the ins and outs of the Tinker program, Two-Brain's mentorship system for top-tier gym owners and other advanced entrepreneurs. You'll learn what to expect from mentorship at this stage, what you'll get in the program, and how others have used Tinker to grow their businesses and leadership skills exponentially. If your gym is stable and doesn't eat up all your time, and if you're paying yourself about $100,000 per year, you're probably wondering w...
The Key to Selling Coaching: Done With You Services
November 07, 2022 05:00 - 21 minutes - 14.7 MBIs Peleton your competition? No. As a fitness trainer, you're selling coaching, not bikes and workouts. You're selling a tailored plan designed to help each individual find success—even if that plan is executed in a group setting, like in a CrossFit affiliate or functional fitness studio. That concept—using "done-with-you services" to get clients impressive results—is actually the secret to making more money as a personal trainer or coach. The more you customize a program for a client, th...
70 Hours a Week to 12: How Shane Rider Did It
November 03, 2022 04:00 - 32 minutes - 22.3 MBGym owner Shane Rider was working way too much, and he was starting to burn out. Then he learned how to offload tasks step by step so he could free up his time to grow the business. Once he started that process, revenue and profit increased, and Shane got way more free time. Now, he works as the CEO of his gym and does only the things he enjoys. If you're working too many hours at your PT studio, gym or CrossFit affiliate, Two-Brain can teach you how to "level up" and get your time back...
Best Books of 2022 for Gym Owners
October 31, 2022 04:00 - 12 minutes - 8.34 MBGood books are crucial to personal and business growth. In today's episode of Two-Brain Radio, Chris Cooper and his team of mentors share the books that helped them most in 2022. Application is more important than information: The books you'll find on this list will help you take clear action to improve yourself and your gym, fitness business, CrossFit affiliate or personal training studio. Use the links below to purchase through Two-Brain's Amazon affiliate account. Two-Brain donates any...
$827 Average Revenue Per Member: All Things Revealed
October 27, 2022 04:00 - 30 minutes - 21 MBCan you imagine earning $827 from every client at your gym? It's possible. Today on Two-Brain Radio, Josh Elsesser of Invictus Fitness explains how his gym landed on the Two-Brain leaderboard for average revenue per member with a score of $827. Josh will give you a host of things you might consider using at your gym, including semi-private coaching, VIP programs involving mindset coaching, and regular client check-ins. He'll also tell you which advertising platform is working best for h...
How to Earn More: Secrets of Value for Gym Owners
October 24, 2022 04:00 - 13 minutes - 9.5 MBAs a gym owner, you probably aren't being paid what you're worth—but you can change that. Today, Chris Cooper channels Bob Burg of "The Go-Giver" and explains that value has five parts: excellence, consistency, empathy, attention and appreciation. Chris provides tips on how gym owners can focus on each element to raise their value, help people to a greater degree and make more money. Remember, it's not enough to be a great coach. To succeed as a gym owner, CrossFit affiliate owner or studi...
How This Gym Owner Makes $867 an Hour
October 20, 2022 04:00 - 21 minutes - 14.7 MBKeith Yungel of CrossFit Pawling used to work endless hours doing every task at his gym. He missed time with his family, and his hourly rate was low. Now, as the CEO of his fitness business, he's working about 10 hours a month and taking home $867 per hour. He made the transition in about 2.5 years, and he'll tell you exactly how he did it. The key: creating standard operating procedures for every role in the gym, then filling those roles and mentoring team members to success. If you're a...
How to Find Clarity and Build Wealth as a Fitness Entrepreneur
October 17, 2022 04:00 - 20 minutes - 13.8 MBHow do you figure out what to do as a fitness entrepreneur to move your business forward? The possibilities are endless, so Chris Cooper gives you five filters you can use to evaluate your options. Then he lays out a clear point of focus for each of the first three stages of entrepreneurship. Using these tools, you'll be able to find the clarity you need to take specific actions to grow your business. If you ever feel confused, overwhelmed or like you're spinning your tires, this is the...
Four Hard-Won Rules for Staffing in a Gym
October 13, 2022 04:00 - 14 minutes - 9.71 MBStaffing mistakes—they're all too common in gyms and other small businesses. Chris Cooper has made a ton of errors with staff in many businesses over the years, and today he'll share his four golden rules for staffing with you. These rules come from Cooper's trial and error, but if you listen and take action, you can avoid mistakes, heartache and stress at your fitness business. Links Book a Call Gym Owners United group 1:09 - The first rule 3:13 - The second rule 5:36 - The third...
How to Open a Gym With Dozens of Members on Day 1
October 10, 2022 04:00 - 31 minutes - 21.5 MBIt used to take new gym owners a long time to get to profitability. But now fitness entrepreneurs can blow past the once-mandatory period of losses and struggling to start earning money fast. The key: the book "Start a Gym" by Chris Cooper—along with the related course and free resources. Cooper, a gym owner, created the package to help fitness entrepreneurs build strong, stable businesses that last for decades, and you can use it to get your business on the right track today. In this epis...
The Easy Way to Fire a Gym Client
October 06, 2022 04:00 - 11 minutes - 7.59 MBYou know that problem client needs to go—so how do you solve the problem without misery? In this episode of Two-Brain Radio, Chris Cooper explains how you can set up referral partners who will be able to help the clients you can't. With this network in place, you'll be more likely to offload clients you don't want so you can focus on your best clients. If you don't have a plan, you're likely to get angrier and more frustrated with your worst clients, then eventually blow up. That's bad for...
Not Every Client Is a Good Fit for Your Business
October 03, 2022 04:00 - 16 minutes - 11.3 MBYou might feel like you need every single client at your gym. But the truth is that subpar, unpleasant clients will prevent you and your staff from doing great work with A+ clients. Today, Chris Cooper will explain why you don't need "bottom feeders" and how to prevent them from taking up space in your business. You can still serve them—by helping them find a different place to train. By allowing only the very best clients into your gym, you'll create an environment everyone will love, a...
Your Gym Contract Could Make You a Felon: Here's How to Fix It
September 29, 2022 04:00 - 31 minutes - 21.5 MBThat contract you found on the internet and altered for your gym—it might not hold any weight. Worse, it could get you in big trouble with the law. Most gym owners don't know it, but membership contracts must be carefully crafted to ensure they fall in line with local standards designed to protect consumers. If your contracts fall outside those standards, you could be at great risk. On today's episode of Two-Brain Radio, gym owner and lawyer Matthew Becker of Gymlawyers.com returns to d...
Why and How Gym Owners Can Give Themselves Raises
September 26, 2022 04:00 - 17 minutes - 12.3 MBWhen gyms start making more money, their owners often don't think about paying themselves more. But your business exists to serve you, and you deserve to earn a good living from your gym. On today's episode of Two-Brain Radio, Chris Cooper offers four reasons to charge more at your gym, and then he provides five ways to give yourself a raise. Two-Brain exists to help you make more money from your business so you can change more lives. If you're struggling to pay your bills and never get ...
Your LLC Isn't Protecting You if You Do These 5 Things
September 22, 2022 04:00 - 22 minutes - 15.4 MBYou might think setting up an LLC for your gym is enough—but it might not be. In fact, you might be doing five things—accidentally or on purpose—that severely limit your corporation's ability to protect you. For example, if you use your corporation's bank account as your personal piggy bank, you'll find yourself personally vulnerable in the event of a lawsuit. No operating agreement? No protection. Cut corners with paperwork? You're at risk. But you can prevent the ability of litigators ...
Delivering a 10 out of 10 Experience for Clients
September 19, 2022 04:00 - 14 minutes - 10.1 MBClients stay with your business for two main reasons: They're solving the problem that brought them to you and they're enjoying the process. So how can a business owner ensure both of those things are happening for every client in the gym? In today's episode of Two-Brain Radio, Chris Cooper shares some tips from gym owner and Certified Two-Brain Mentor Jeff Jucha. Listen and learn how to deliver a successful, personalized program that will guarantee client success and happiness. Links ...
How to Grow Your Business With Partnerships
September 15, 2022 04:00 - 18 minutes - 13 MBPartnerships: They can be great. But they can also cause you to lose money and time. In this episode of Two-Brain Radio, Chris Cooper lays out the three levels of partnership that will tempt gym owners. For each level, Chris will tell you exactly what to do, and he'll provide examples of common mistakes entrepreneurs make. Listen, then use this info to ensure any partnership you make provides you with a clear investment on your money and time investment. 1:47 - Risks of partnerships 2:45...
Where to Find Gym Staff During a Labor Shortage
September 12, 2022 04:00 - 13 minutes - 9.31 MBAre you struggling to hire at your gym? Chris Cooper has the answer. First, maybe you're trying to fill the wrong roles. Chris will tell you which hires to prioritize so you offload the right tasks while ensuring clients still get the service they want. Then, Chris has four simple steps to finding coaches: 1. Hire from within. 2. Hire the best in town. 3. Find the "future best." 4. Advertise. Listen for important details on each strategy and you'll never struggle to fill the holes at yo...
The Exact Steps to Hiring and Training a Virtual Assistant
September 08, 2022 04:00 - 20 minutes - 14 MBCan a virtual assistant help a gym owner? Yes—but only if you follow the right process. Two-Brain founder Chris cooper lays out seven steps to hiring a great VA and five steps for A+ onboarding in this episode of Two-Brain Radio. A VA can take a lot of work off your plate, but only if you find the right person and train them to do things exactly the way you want. If you hire the cheapest person and then toss them into the pool, they'll sink and you'll be stuck correcting and micromanaging....
How a Gym Owner Closes Sales in 15 Minutes on the Phone
September 05, 2022 04:00 - 36 minutes - 25.1 MBRonan Mahon, owner of Movement Fitness in Dublin, Ireland, placed his gym on all three Two-Brain Business sales leaderboards in July. He booked a ton of appointments, had a 100 percent show rate and closed a huge number of sales. After closing three sales on the day of this interview, Ronan took a few minutes off to share his secrets with host Mike Warkentin. An experienced salesperson from his days before he was a gym owner, Ronan lays out all the tweaks he's made to his sales process. H...
Mentoring for 9Round and Other Fitness Franchise Owners
September 01, 2022 04:00 - 9 minutes - 6.55 MB9Round, F45, Orangetheory, Anytime Fitness and other franchises; CrossFit affiliates; jiu-jitsu, karate and MMA facilities; bodybuilding and personal training gyms; yoga and Pilates studios—Two-Brain can help all of them. In this episode, Chris Cooper lays out exactly how Two-Brain uses one-on-one mentorship to help each gym owner grow their unique business. While the exact mentor-recommended growth tactics might differ slightly when implemented in each business, the principles behind the...
9 Ways to Super-Size Your Gym's Kids Program
August 29, 2022 04:00 - 14 minutes - 10.1 MBA kids program is a great way to add revenue to your gym–but many gym owners don't know how to fill fitness classes for children. Chris Cooper has nine ways to do it. Just a few examples: Invite a kids team for a workout. Host a birthday party. Ask current clients to bring their kids' friends. Chris has six more doses of rocket fuel for your kids program. Listen, then take action to add or improve a key revenue stream at your gym. 1:00 - Tactics 1-9 12:55 - Recap
9 Ways to Super-Size Your Gym's Kids Program
August 29, 2022 04:00 - 14 minutes - 10.1 MBA kids program is a great way to add revenue to your gym–but many gym owners don't know how to fill fitness classes for children. Chris Cooper has nine ways to do it. Just a few examples: Invite a kids team for a workout. Host a birthday party. Ask current clients to bring their kids' friends. Chris has six more doses of rocket fuel for your kids program. Listen, then take action to add or improve a key revenue stream at your gym. 1:00 - Tactics 1-9 12:55 - Recap
How to Sell Supplements in Your Gym the Smart Way
August 25, 2022 04:00 - 34 minutes - 23.8 MBSelling supplements in your gym has changed a lot in the last few years. So how do you navigate the current market and begin selling supplements with low risk? On today's episode of Two-Brain Radio, Chris Cooper is joined by Mike Shelly from Thorne. They discuss the landscape of nutritional supplementation, the best supplements for gyms to sell, and how to get started with retailing using Thorne and Two-Brain tools and tactics. *Gut health microbiome swipe is patent pending. Link To get ...
How Conversation Marketing Can Help You Grow Your Gym
August 22, 2022 04:00 - 16 minutes - 11.2 MB“Hey, Coop, can you tell me how your lead-nurture process works at Two-Brain?” This question prompted Chris Cooper to pull back the curtain and explain exactly how he built his business through conversations. You can use the same process to build your gym, too. Listen as Chris lays out four simple steps to using conversations to get more gym clients. Bonus: You can use a similar approach to increase your retention and re-engage departed members. Chris used content marketing to build the ...
How to Measure the Lives You've Changed
August 18, 2022 04:00 - 18 minutes - 12.6 MB"We are in the business, you and I, of changing lives. If somebody comes into your gym and leaves a month later, they have not changed their life." Two-Brain founder and gym owner Chris Cooper said that, and if you're a coach, trainer or fitness entrepreneur, you know it's true. So how do you measure "lives changed?" And how do you make greater changes in the lives of clients? The key: increasing retention—or length of engagement (LEG). The longer you keep clients, the more their lives wi...
How to Stop Making Mistakes as a Gym Owner
August 15, 2022 04:00 - 19 minutes - 13.6 MBIt's nice to think you could run a business without making any mistakes. But that's just not the case. Luckily, Two-Brain Business has a team of experienced mentors who share the mistakes they've made so other gym owners can avoid them. In today's episode of Two-Brain Radio, Chris Cooper shares stories and advice from a handful of mentors on the Two-Brain team. He takes you through the most common mistakes that gym owners make, then he explains how to fix them and ensure they will never hap...
Owner of Unprofitable Million-Dollar Gym Finds Success Through Mentorship
August 11, 2022 04:00 - 56 minutes - 38.6 MBGym owner Chris Thacker reached over $1 million in gross revenue, but he had a problem: An expansion came with increased expenses, and Thacker was struggling to keep on top of the mounting bills. He wasn't paying himself what he was worth, either. So he called Two-Brain Business. With Two-Brain's guidance, Thacker got rid of discounts on training, shored up his service, increased his rates and ensured he was getting ROI on his expenses. Now with a longer onboarding process, and the addit...
Building the Next Level When Your Gym is Finally Successful
August 08, 2022 04:00 - 21 minutes - 15 MBYou're making good money at your gym. You have great client retention and a solid headcount. Things are going well. So what now? In today's episode of Two-Brain Radio, Chris Cooper helps you scale beyond your current gym. He discusses how to prepare your team to run your gym without you so you can tackle your next endeavor. Chris also takes you through your options as an entrepreneur. Expand your gym? Open a second location? Start another business entirely? Once your gym's success has gi...
How Two-Brain Helps Gyms Outside North America
August 04, 2022 04:00 - 10 minutes - 7.4 MBCan Two-Brain Business help gyms outside the U.S. and Canada? Yes! Two-Brain is the largest gym mentorship company in the world and has helped over 2,000 gyms all over the globe. We have clients in Sweden, Norway, Denmark, Australia, New Zealand, France, Ireland, the U.K., Chile, Brazil, United Arab Emirates, Taiwan, Japan and many other countries. Two-Brain also has multilingual mentors in a host of different countries. The main thing Chris Cooper has learned by helping business owners ...
How to Earn Freedom From Your Business Through Discipline
August 01, 2022 04:00 - 21 minutes - 14.7 MBYou want your business to run like a well-oiled machine—whether you’re there or not. But you can’t do that if the systems that keep the machine running are all in your head. In today’s episode of Two-Brain Radio, Chris Cooper shares a valuable lesson from 2020 Summit speaker and retired Navy SEAL Jocko Willink: Discipline equals freedom. The secret to generating more revenue in your gym isn’t raising rates or getting more clients. It’s discipline. It’s having systems and standards in plac...
What Gym Owners Need to Do at the 2022 CrossFit Games
July 28, 2022 04:00 - 13 minutes - 9.51 MBThe CrossFit Games: You're there to watch the athletes and events. But what else would the clever affiliate owner do in Madison to grow a gym business? In today's episode of Two-Brain Radio, Chris Cooper gives you some last-minute advice on tackling the Games correctly as an affiliate owner. He discusses the booths you should visit, the people you should meet, and the ways you can enhance the experience for yourself, your team and your community back home. Enjoy the 2022 Games! 00:27 - Wh...
How to Hire the Perfect People for Your Business
July 25, 2022 04:00 - 12 minutes - 8.74 MBHow do you build an A+ staff? It's a critical question. Hire the wrong people and you'll have headaches. Put the right people in the wrong chairs and you'll have headaches. But if you get the right people in the right roles, your business will grow quickly, and you'll be surrounded with happy, talented team members who make life better for you and your clients. In this episode, Chris Cooper explains how Two-Brain hires mentors—and he'll tell you exactly how you can apply a similar proces...
Secrets of Semi-Private Training and Monster Average Revenue Per Member
July 21, 2022 04:00 - 59 minutes - 40.6 MBHow did gym owner Brian Bott reach $426 and earn a spot on this month's average revenue per member leaderboard? Semi-private training! Bott's impressive stats are primarily the result of personal training done in groups of no more than four. This isn't "small-group training" where each client does a variation of the same workout. Instead, a highly skilled coach delivers completely individualized programming to three or four clients at the same time. In this podcast, Bott spills the secret...
"The Shop Feel": Keys to $340 Average Revenue Per Member
July 18, 2022 04:00 - 39 minutes - 27.4 MBGym owner and Two-Brain Business Mentor Lisa Palmer earned a spot on the leaderboard this month with a $341 per month average revenue per member score. In this video, she shares the three simple strategies she employed to get there: 1. Athlete check-ins. 2. Transformation packages. 3. Choice. By truly getting to know her members' needs, Lisa calibrated her program to include specialty offerings that help clients hit their goals faster. These high-touch, high-value add-ons helped boost h...
Two-Brain Awards: Stars of the Fitness Industry
July 14, 2022 04:00 - 15 minutes - 10.4 MBAshley Haun, Nyree Segui and Scott Romijn were recipients of this year's Two-Brain Awards in the Coach Education and Opportunity, Future Star and Owner Lifestyle categories. These intrepid leaders were laser focused on developing their teams, laying the groundwork for future success and enjoying the fruits of their labor. We chat with them to find out about the obstacles they met along the way, how they were able to work through them and what lies on the other side. Whether you're shifti...
Two-Brain Awards: Gyms of the Year and Epic Comebacks
July 11, 2022 04:00 - 35 minutes - 24.5 MBWhat sets the best gyms apart from the rest? In this episode, we talk to the recipients of this year's Two-Brain Awards for Gyms of the Year (Culture and Metrics) and Comebacks (Resilience). Kyle Cato, David Allen, Charlie Banfield and Rich Borgatti have weathered the past year with grace and fortitude, and they've come out even stronger. Cato and Allen were recognized as the top Two-Brain gym owners when it comes to culture and key performance indicators, and Banfield and Borgatti faced ...
Developing Coaches Won't Grow Your Business
July 07, 2022 04:00 - 18 minutes - 12.4 MBDeveloping your coaches won't grow your business. It can be hard to hear this, but simply investing in coach education might actually harm your gym instead. In this episode, Chris Cooper cites some examples of coach development gone wrong, but he also shows you the coach-development systems you can implement to benefit your coaches—and your gym and its members. When it comes to coach development, more knowledge is not the problem. If you want great career coaches, don't just send them a...
Building a Client-Centric Business: The Key to Success in Service
July 04, 2022 04:00 - 12 minutes - 8.85 MBIf you want to have a successful service-based business, you have to build around the needs of your clients. In this episode of Two-Brain Radio, Chris Cooper gives you a framework to build a "client-centric business" using your mission, model and method. First you must clearly define your mission. Second, identify the strategy to achieve that mission—that's your model. Third, your method is your mechanism of delivery, which evolves over time to include new and more effective elements. C...
Ask a Lawyer: 3 Things to Consider When Buying or Selling a Gym
June 30, 2022 04:00 - 35 minutes - 24.3 MBThinking about buying a gym? While it's easy to get distracted by all the bells and whistles, you really need to ask three major questions first: 1. Is the space the gym is in leased or owned? 2. What are the assets and debts of the current business? 3. What contracts are currently in play and what exactly do they say? Gym Lawyers founder Matthew Becker takes you through these questions and explains how the answers can affect the sale of a business. Are there more legal issues that can...
Four Steps to Grow Any Business (Including Yours)
June 27, 2022 04:00 - 17 minutes - 11.8 MBEvery business scales through four distinct stages. Chris Cooper talks a lot about the four phases of entrepreneurship: Founder, Farmer, Tinker and Thief. To move from one phase to the next, you need to do the following: systemize, optimize, grow and scale. If you do these things out of order, you can break your business or go bankrupt yourself. The best way to proceed is to seek guidance from someone who has done it before: a mentor. Links "Founder, Farmer, Tinker, Thief" 0:55 - Stage...
Ask a Lawyer: The Top 3 Lease Issues for Gym Owners
June 23, 2022 04:00 - 35 minutes - 24.6 MBAs a gym owner, you'll likely face some issues when it comes to your lease. Three of the most important elements: rent (including CAM expenses), use of premises, and additional costs you're responsible for through "triple net" leases (insurance, maintenance, etc.). How do you negotiate a better lease for your gym business? Is your rent increase justified? What happens when your use of the premises—dropping plates, loud music—becomes a problem for other tenants? We pose these questions an...
The Four Habits Every Successful Entrepreneur Must Master
June 20, 2022 04:00 - 9 minutes - 6.46 MBEvery successful entrepreneur needs to master four habits in order to make $1 million, $10 million or more: discipline, respect, influence and behavior. You need to do one thing each day to grow your business before you do anything else. You need to respect others and teach everyone around you to behave the same way. You need to share your mission every single day with people inside and outside your business. You need to identify your heroes and take the actions they would take. The...
Profit and Passion: The Dichotomy of Successful Gym Ownership
June 16, 2022 04:00 - 18 minutes - 13 MBAs a gym owner, your method and your model will likely evolve over time. Your method should be "client centric": It should be based on what your clients need. Your model is there to give clients your service in the way they want to buy it. At Chris Cooper's gym, Catalyst, the Prescriptive Model guides the business. The prescription changes over time to serve the exact needs of clients, and the model reflects that. Your method might be Pilates or yoga or CrossFit—but the "meta" model shou...
What's Holding Your Business Back? Here's the Answer.
June 13, 2022 04:00 - 12 minutes - 8.52 MBWhat's holding you back from reaching the next level with your gym business? Check your bias. In this episode, Chris Cooper goes over the common biases that interfere with our growth. In identifying these blind spots, you can make a plan to keep them in check and take positive action with the things that count. 3:14 - Confirmation bias and novelty bias 4:45 - Busy-ness bias 6:27 - Multi-tasking bias 7:00 - Blame 9:35 - Ego
More Knowledge Won't Solve Problems in Your Business
June 09, 2022 04:00 - 11 minutes - 8.06 MBAcquiring more knowledge is not going to solve your problems; it's actually a trap that stops you from taking action. Knowledge is not the solution; getting a mentor is. As a gym owner, you might be furiously studying as much as you can when it comes to business. But how much of the information are you actually acting on? A great mentor works because they give you a clear focus: Do this one thing right now. Mentorship brings 10x the value of your initial investment. Top performers in eve...
ROI: How to Make Money With Every Dollar You Spend
June 06, 2022 04:00 - 27 minutes - 18.7 MBIn this episode, Two-Brain Business founder Chris Cooper breaks down the tweaks you can make to your gym business today to improve your ROI tomorrow. From staffing audits to maximizing your use of space to analyzing your software, you need to take a clear-eyed approach to assess your expenses and implement the measures that will bring the most bang for your buck in your gym business. You can't cut your way to wealth, but you can definitely improve your return on the money you invest; in th...
Your Questions Answered: Q&A With Coop
June 02, 2022 04:00 - 26 minutes - 18.5 MBHow much content should I be creating? Is Facebook advertising dead? Should I hire a GM? What about supplements? In this podcast, Two-Brain Business founder and CEO Chris Cooper answers your burning questions on a slew of topics. Got a question for Chris? Email him at [email protected] or post it in the Gym Owners United Facebook group: https://www.facebook.com/groups/gymownersonly 0:58 - How much content is too much? 4:59 - Is Facebook advertising dead? 7:33 - Should I hire a...