How to Measure the Lives You've Changed

Run a Profitable Gym

English - August 18, 2022 04:00 - 18 minutes - 12.6 MB - ★★★★★ - 61 ratings
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Previous Episode: How to Stop Making Mistakes as a Gym Owner

Next Episode: How Conversation Marketing Can Help You Grow Your Gym

"We are in the business, you and I, of changing lives. If somebody comes into your gym and leaves a month later, they have not changed their life."

Two-Brain founder and gym owner Chris Cooper said that, and if you're a coach, trainer or fitness entrepreneur, you know it's true.

So how do you measure "lives changed?" And how do you make greater changes in the lives of clients? The key: increasing retention—or length of engagement (LEG). The longer you keep clients, the more their lives will be changed. And your gym will benefit, too.

To help you, Chris has a simple way to track length of engagement, as well as tips for increasing it.

Listen, take action, change lives and build a thriving business.

0:41 - Changing lives through retention

6:23 - Driving retention up

14:27 - Tracking metrics and calculating LEG