How to Measure the Lives You've Changed
Run a Profitable Gym
English - August 18, 2022 04:00 - 18 minutes - 12.6 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
"We are in the business, you and I, of changing lives. If somebody comes into your gym and leaves a month later, they have not changed their life."
Two-Brain founder and gym owner Chris Cooper said that, and if you're a coach, trainer or fitness entrepreneur, you know it's true.
So how do you measure "lives changed?" And how do you make greater changes in the lives of clients? The key: increasing retention—or length of engagement (LEG). The longer you keep clients, the more their lives will be changed. And your gym will benefit, too.
To help you, Chris has a simple way to track length of engagement, as well as tips for increasing it.
Listen, take action, change lives and build a thriving business.
0:41 - Changing lives through retention
6:23 - Driving retention up
14:27 - Tracking metrics and calculating LEG