Gym Owner Quadruples Salary, Cuts Weekly Hours by 40 Percent
Run a Profitable Gym
English - January 26, 2023 05:00 - 27 minutes - 18.9 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Gym owner Corey Lapell has more than doubled his revenue, almost doubled his membership, reduced his work hours dramatically and quadrupled his salary since August 2020.
When COVID hit, the longtime CrossFit affiliate owner knew he needed help. Corey turned to Two-Brain, and his mentor got him to take action: writing SOPs, creating contracts, installing a hiring process, rebranding and more.
The result of the hard work? Corey and his partner transformed their Vancouver gym from a labor of love into a thriving fitness business. Corey is now enjoying more time with his family, and he's able to focus on building a better business for his clients. In fact, he's now taking bold steps to purchase a building to ensure Empower is able to serve its members for decades.
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0:45 - Empower's structure, business model and 2020 COVID plan
3:19 - The fear of signing up for mentorship while losing money
5:40 - Taking action when a mentor "kicks your ass" and pushes you
9:40 - Dividing roles between owners, and Corey's focus on SOPs
13:28 - Rebranding to market personal training and specialty groups
18:05 - From making $1,000 a month in 60 hours to $4,000 in 35
21:50 - Corey's advice to other affiliate owners