Run a Profitable Gym
997 episodes - English - Latest episode: 11 days ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
Who the Hell Is Sevan Matossian—and Why Was He Homeless?
September 02, 2021 04:00 - 1 hour - 51 MBThe first time Chris Cooper saw Sevan Matossian — who, unbeknownst to Coop, was the director of media for CrossFit Inc. at the time — he yelled at him to stop taking photos at the Canada East Regional. Now, almost a decade later, the pair sat down for some real talk about everything CrossFit. The award-winning filmmaker and former media director shares some deeply personal insight from his life, including how homelessness freed him to experience true happiness, how he became a filmmaker, a...
Chris Cooper on Competition and CrossFit’s Affiliate Playbook
August 30, 2021 04:00 - 18 minutes - 12.7 MBOn Aug. 12, Chris Cooper spoke with Eric Roza, CrossFit's new owner and CEO. Among other things, the pair discussed CrossFit's new Affiliate Playbook and other plans to support CrossFit affiliate owners. But doesn't that sound like competition for Two-Brain Business? Here, Chris Cooper addresses that issue and more, including how knowledge isn't the problem, the difference between anecdotes and data, and why gym owners don't need to be afraid of a little competition. Links: Chalk It Pr...
No Disposable Days: How to Stop Spinning Tires and Get Things Done
August 26, 2021 04:00 - 33 minutes - 23.2 MBHave you owned your gym for years but are still wearing all the hats and pulling 12-hour days? Maybe you're five, even 10 years in, but your business isn't any more profitable than it was the first two years. If that sounds like you, Chris Cooper has some tough news for you: You don't actually have 10 years of experience. You have one year of experience repeated 10 times. You've got to do things differently, and it starts with making time to work on your business, not in it. Here, Coop g...
Staying Present: Clear Your Mind in 30 Seconds With Chris Cooper
August 23, 2021 04:00 - 10 minutes - 6.91 MBDo you have trouble turning off your brain? Spend your precious relaxation time ruminating about that tough conversation or fretting about the future? There's a reason for that: Your amygdala's in hyperdrive. So how do you get it to chill out? Try Chris Cooper's go-to exercise. Links: Level Method Two-Brain Programming Gym Owners United "Think Like a Monk" Notes: 1:23 – Why you can’t stop worrying. 5:43 – Get present with this simple exercise. 8:47 – What to do when you get distra...
Concrete Money Goals at Each Stage of Gym Ownership
August 19, 2021 04:00 - 13 minutes - 9.02 MBMost gym owners know how to coach a good squat. But what about building a long-term platform of wealth that sustains you, your family and even your community for generations to come? Chris Cooper breaks down the most important financial objectives of each stage of entrepreneurship and how to meet them — so that your business gives you a legacy, not just a job. Links: "Founder, Farmer, Tinker, Thief" Incite Tax Two-Brain Coaching Gym Owners United Timeline: 0:56 – The four stages of en...
Closing at 80 Percent: Sales Leader Tells All
August 16, 2021 04:00 - 33 minutes - 22.7 MBAdam Robbins owns DNA Fitness in Cutler Bay, Florida, and he was on not one — not two — but THREE of Two-Brain Business' leaderboards for sales and marketing in June. He's got both affinity marketing and cold-lead conversion down to a science with an 80% close rate. And it's not just him — Adam teaches his staff to sell by sharing resources, meeting one on one and role-playing. Here, he joins Two-Brain Radio host Mike Warkentin to share the secrets of his success. Links: DNA Fitness Bey...
Eric Roza: How CrossFit LLC Can Help Gym Owners Most
August 12, 2021 04:00 - 40 minutes - 27.9 MBThe CrossFit affiliate community has endured a lot of tumult over the last two years. Now, after surviving a global pandemic and watching leadership change hands at the CrossFit Home Office, affiliate owners want to know: What's next? In this episode, Chris Cooper goes straight to the source in an exclusive interview with Eric Roza, CrossFit's new owner and CEO. Tune in to learn about Eric's approach to rebuilding trust in the brand and for details about how CrossFit LLC is working to in...
Simplicity Scales: The Next Level of Gym Business Isn't More Complex
August 09, 2021 04:00 - 16 minutes - 11.6 MBSo you've got a strong gym business. Maybe you've opened a second or even a third location — and now you want to go even bigger. How do you turn a couple home-spun gyms into a fully scaled operation taking your town by storm? It's simple. Literally. Here, Two-Brain founder Chris Cooper explains how simplicity is key when scaling up your business and exactly what steps to take before you expand. Links: Gym Lead Machine Forever Fierce Gym Owners United Timeline: 2:07 – What successful ...
Chris Cooper on Clubhouse, Sell by Chat and Next-Level Sales
August 05, 2021 04:00 - 19 minutes - 13.2 MBThere's a gym-business guru around every corner of the internet trying to sell you their program. The problem is that most of those "gurus" don't own gyms and have no experience in the industry — and you can't afford to spend all your time and money doing their experimentation for them. That's our job. At Two-Brain, we try all the latest tricks, techniques and resources for you. We test them, track the results, and tell you whether they work and who they work best for. Here, Chris Coope...
Gym Profitable? Here's Exactly What to Do Next
August 02, 2021 04:00 - 30 minutes - 21 MBWhen you first opened your gym, the goal was simple: Survive. And you did. You grew, hired some staff, and have a profitable business. Now what? Unless you're happy just working the job you've bought yourself for the rest of your life, you've got to level up. At Two-Brain Business, we call that "Tinker Phase," or when entrepreneurs have grown their businesses and mentored their staff so well that they don't need to run it anymore, leaving them free to invest their time and resources into...
Post-Pandemic Nutrition Coaching: Dealing With Emotional Baggage
July 29, 2021 04:00 - 49 minutes - 33.7 MBYour clients are burned out. They've been working from, schooling from home, and ordering lots of take-out. Now, they're looking to you for help. Where do you begin? Should you have them track macros and meal-prep every week? Or is it more realistic to focus on one simple change they can make today? Registered dietician and Nutrition Rx founder Jen Broxterman — also the creator of the Two-Brain Nutrition Coaching course — joined Two-Brain Business mentor Josh Martin to answer those quest...
Fat-Shaming and Gyms: Are Your Ads Triggers?
July 26, 2021 04:00 - 35 minutes - 24.7 MBAre you an accidental fat-shamer? On July 1, Pinterest released a press release banning weight-loss testimonials, products and before-and-after pictures. Pinterest isn't the only company to move in that direction; online, the debate rages: If you're selling nutrition and fitness coaching, are you body shaming? Or helping people get what they want? It's a complex subject, so Two-Brain Radio host Mike Warkentin brought in an expert, psychotherapist Bonnie Skinner. In this episode, she e...
Fat-Shaming and Gyms: Are Your Ads Triggers?
July 26, 2021 04:00 - 35 minutes - 24.7 MBAre you an accidental fat-shamer? On July 1, Pinterest released a press release banning weight-loss testimonials, products and before-and-after pictures. Pinterest isn't the only company to move in that direction; online, the debate rages: If you're selling nutrition and fitness coaching, are you body shaming? Or helping people get what they want? It's a complex subject, so Two-Brain Radio host Mike Warkentin brought in an expert, psychotherapist Bonnie Skinner. In this episode, she e...
The Guy Who Bought a Gym During the COVID Shutdown (Epic Comeback)
July 22, 2021 04:00 - 36 minutes - 25.1 MBJordan Fink quit his day job and bought a gym in early 2020. No sooner had he signed the papers than came the mandatory COVID-19 gym shutdown. He didn't even meet his new staff until months after he'd become their new boss. From there, Jordan endured multiple member mass exoduses and roller-coastering revenue. At one point, he even started dusting off his resume. Today, after starting mentorship with Two-Brain and learning to sell high-value packages to give people the help they need, J...
Raw and Real: Gym Owner's Greatest Fears Revealed to Peers—and Staff!
July 19, 2021 04:00 - 31 minutes - 21.7 MBAt the 2021 Two-Brain Summit, psychotherapist Bonnie Skinner spoke about fear. And when she asked gym owners to share one of their top fears, Justin Keane shared a big one — in front of thousands of other entrepreneurs. Doing so went against his very nature. Justin would much rather stay silent than show vulnerability. But as he learned from Bonnie's presentation and through practice with his own staff and members at Woodshed Strength and Conditioning, being open, honest and vulnerable can ...
Why "Do as I Do" Doesn't Work (How to Actually Mentor Staff)
July 15, 2021 04:00 - 36 minutes - 24.8 MBMike Collette is the winner of Two-Brain Business' 2021 award for metrics (he won it in 2020, too). His secret to getting great numbers? Build great staff members. Here, he joins Mike Warkentin to talk about leadership: how to develop it in yourself and cultivate it amongst your staff through mentorship. Links: Prototype Training Systems Beyond the Whiteboard Incite Tax Free Resources! Gym Owners United Jason Cohen: How Embracing Vulnerability Improved My Gym Business Handling Difficult C...
Five-Figure ROI on Mentorship: Charlie Lima Invests and Wins
July 12, 2021 04:00 - 41 minutes - 28.2 MBWe don't sell mentorship to burn a hole in your pocket. We sell mentorship to help you make even more money than you spent on it in the first place. With a return on investment of $10,000 per month, Charlie Lima of BoomFit in College Station, Texas, is doing just that — plus some. Here, he shares how the lessons he's learned from multiple Two-Brain mentors have helped him earn more, develop his staff and improve his own leadership skills. You'll also learn the two key things you can do...
Building Staff Relationships to Create Careers—and Revenue
July 08, 2021 04:00 - 39 minutes - 27.2 MBJosh Nimmo owns CrossFit MetroEast in Illinois, and he's the winner of Two-Brain's 2021 award for coach education and opportunity. Here, Mike Warkentin digs into how he earned it — and Josh shares how he went from being a micromanaging Jack of all trades to mentoring to his staff, helping them develop personally and financially rewarding careers and building a strong, successful team that's in it for the long haul. Links: CrossFit MetroEast Arbox Driven Nutrition Gym Owners United Timel...
400 Percent Revenue Increase: Star Owner's Secrets
July 05, 2021 04:00 - 27 minutes - 19 MBWhen Bryan McDowell joined the Two-Brain Mentorship program in April 2020, his gym was making $6,700 a month. Less than a year later, that number ballooned 400% to $45,000 a month. He also stopped wearing all the hats in the business, passing coaching, personal training and lower-value roles off to staff so he could focus on growing the business. The result? Both Bryan and his staff are happier in their careers and making more money. Here's how he did it. Links: AGuard Drink O2 Gym Owne...
Fairy Dust or Facts? Why Two-Brain's Data Can Save or Supercharge Your Gym
July 01, 2021 04:00 - 35 minutes - 24.4 MBHow do you decide what your prices should be? Or which marketing tactic to try? Or even what size building you should get? If you're like most microgym owners, you guess. Or you do a social-media poll and make business-altering decisions based on the opinions of 10 keyboard warriors. There's a better way — and it's based on data. Two-Brain Business has spent years and thousands of dollars compiling critical data from microgyms all over the world. Then our mentors use that data to help ...
Revenue Leader Reveals Reasons for Success: Nate Beveridge
June 28, 2021 04:00 - 36 minutes - 25 MBNate Beveridge is competing in the men's 40-44 division at the CrossFit Games this summer. He's an elite-level athlete, but he's also an elite gym owner: His gym, Hybrid Athletics, topped the Two-Brain Leaderboard this spring for revenue. Few people can compete at that level while still running the day-to-day business of the gym. That's why Nate took a few years off competition to focus on the business. The work he did during that time — getting a mentor, setting up systems, hiring great ...
Chris Cooper Answers: “Should You Change Your Marketing Plan?”
June 24, 2021 04:00 - 27 minutes - 18.9 MBChris Coopers gets emails from Two-Brain followers every day. And when they start to form a theme, he makes a resource — like this episode of Two-Brain Radio — everyone can benefit from. In this episode, Coop answers a few hard-hitting questions about marketing: "Which marketing strategy do you teach?" "What do you do for marketing at your gym?" "What's Two-Brain Business' lead-nurture sequence?" Plus, you'll learn what you need to do before tackling any of the strategies he shares. Li...
Do You Really Need That? (Slashing Expenses for the Win)
June 21, 2021 04:00 - 34 minutes - 23.6 MBWhen was the last time you took a good hard look at your expenses? Not just the big ones like rent or utilities, but really looked at where your gym's money is going and whether your getting a good ROI on that spend? Josh Thorn owns Vashon Strong in Washington state, and he runs a lean business. But that doesn't mean he's a penny pincher. He just knows how to make his money work for him. Tune in to learn his tips for cuttings costs and spending wisely. Links: Vashon Strong Arbox Foreve...
When Your Rate Increase Hits the News (and It’s the Best Ad Ever)
June 17, 2021 04:00 - 32 minutes - 22.4 MBWhen Magnus Bjorsvik increased the rates at his gym, someone complained to the local paper. Two days after the article hit the stands, 55 people called to book No-Sweat Intros — and more than half of them signed up. It's a story you just gotta hear to believe. Tune in for a master class on raising rates. Links: CrossFit Uvær Book a free call with a Certified Two-Brain Mentor! Driven Nutrition Drink O2 Gym Owners United Timeline: 1:18 – How CrossFit Uvær’s rate increase made the news. ...
Lessons From Live Events: How to Generate ROI Through Action
June 14, 2021 04:00 - 38 minutes - 26.4 MBHave you ever gone to a big summit or conference, gotten fired up and filled a notebook with great ideas — only to go home and do nothing with them? It's a common mistake, and it's a great way to waste the money you spent on that event. So how do you get a good ROI from attending a live event? Here's how Chris Cooper does it. Links: Register for the 2020 Two-Brain Summit! Drink O2 Chalk It Pro Gym Owners United Timeline: 00:29 – Why summits are great for entrepreneurs. 4:01 – One a...
Why Jocko Willink and Lisa Nichols Are Headlining the Two-Brain Summit
June 10, 2021 04:00 - 28 minutes - 19.3 MBThe 2021 Two-Brain Summit starts in nine days — which means nine days from now, your life is gonna change. That is, if you join us on June 19 and 20 for some world-shattering keynotes and actionable workshopping that will send you home with a plan — and the accountability and fire to execute it. Here, Chris Cooper explains how and why he chose this year's Summit speakers — including Navy SEAL Jocko Willink, Lisa Nichols, Todd Herman and Bonnie Skinner — and gives a sneak peek at the resour...
Gym Owners: Mindset Coaching for Mental Health
June 07, 2021 04:00 - 51 minutes - 35.3 MBFitness is about more than workout times and macros. The quality of your thoughts is just as important to overall health and well-being. And if you're in the business of helping people get healthy, that means coaching what's between the ears. That's why gym owner and Certified Two-Brain Business fitness mentor Colm O'Reilly founded the Mindset Coaching course with Two-Brain Coaching. Here, he joins fellow mentor Josh Martin to talk all about mindset: what it is, why it matters and how you...
Leaning Into Uncomfortable Stuff: Noah Abbott on Mentorship
June 03, 2021 04:00 - 37 minutes - 26.1 MBNoah Abbott was a coach for years before he opened Lumos Fitness Collective in Austin, Texas. And while the gym did well enough, his perpetual coach's perspective prevented him from leaning into challenges and doing more. So when the COVID-19 pandemic left him with some spare time in his schedule, Noah signed up for RampUp with Two-Brain Business. Working with a mentor, Noah said, has helped him evolve his voice and decision-making skills as an authority figure, revamp his intake process,...
Is Your Programming Disheartening Your Members?
May 31, 2021 04:00 - 37 minutes - 25.8 MBMat Fraser might be able to do a workout with 400 weighted pistols immediately followed by 300 freestanding handstand push-ups and a 1-rep-max snatch, but that doesn't mean you should program it for your clients. "But he's the inspiration!" you say. "They need something to work toward!" True. But most of your clients have goals like losing weight, getting stronger, or just staying fit for their daily lives. That doesn't mean you should set the bar low, but think how much your clients will...
"If This Didn't Work, I Was Out"—Owner's Fly-or-Die Decision
May 27, 2021 04:00 - 29 minutes - 20.4 MBJeff Holloway was ready to call it quits. He loved coaching, but running a gym business was another story. He was working 50-60 hours a week, and he just couldn't do it for another 10 years. Then COVID-19 hit, and a single document saved his gym: Two-Brain's free guide, "How to Add Online Training in 24 Hours." Once he saw his business was going to survive COVID, Jeff went all in and joined Two-Brain's RampUp program. Mere months later, after implementing new systems and programs and f...
"If This Didn't Work, I Was Out"—Owner's Fly-or-Die Decision
May 27, 2021 04:00 - 29 minutes - 20.4 MBJeff Holloway was ready to call it quits. He loved coaching, but running a gym business was another story. He was working 50-60 hours a week, and he just couldn't do it for another 10 years. Then COVID-19 hit, and a single document saved his gym: Two-Brain's free guide, "How to Add Online Training in 24 Hours." Once he saw his business was going to survive COVID, Jeff went all in and joined Two-Brain's RampUp program. Mere months later, after implementing new systems and programs and f...
"Google My Business" Tips for Gym Owners
May 24, 2021 04:00 - 43 minutes - 30 MBWhen was the last time you updated your Google My Business page? It only takes a few minutes, but it could have a critical impact on the success of your business. Your Google My Business page is a free business listing on Google. And no surprise: The better you flesh out your listing, the better you'll rank on Google's various search platforms. Here, digital-marketing expert Mateo Lopez will tell you exactly how your GMB page affects where you rank on Google searches and in Google maps—as...
Real Estate: The Secret to Wealth for Gym Owners?
May 20, 2021 04:00 - 48 minutes - 33.5 MBYou can teach a great squat. But do you want to be coaching the 5-a.m. class when you're 70? If not, you might want to think about other ways to generate long-term wealth—and for some gym owners, investing in real estate just might be the best way to do that. Here, Mike Warkentin speaks with two gym-owner-turned-investors to learn exactly how and why they've used real estate to grow their wealth. Two-Brain founder Chris Cooper shares his experience investing in commercial real estate whil...
Tremendous Touchpoints: Adding Value all Along the Client Journey
May 17, 2021 04:00 - 32 minutes - 22.3 MBAverage revenue per member (ARM) and length of engagement (LEG) often steal the spotlight when it comes to tracking your metrics, but do you know your average lifetime value (LTV)? It's just what it sounds like: How much a client spends over the entire course of their business relationship with you. And while it may not seem as immediately crucial as ARM or LEG, knowing that number can help you make important decisions, such as how much to spend on lead acquisition. Debbie Rosslan owns C...
Two-Brain RampUp: 10x ROI for Gym Owner
May 13, 2021 04:00 - 27 minutes - 19 MBAt the time Billy Gorham bought out his business partner, the gym was more hobby than business—so Billy joined Two-Brain Business' RampUp program to learn how to level up. One year later, he's surpassed his total revenue for 2020 just five months into 2021. He's increased his membership from 55 members to 130—and also increased average revenue per member by almost $100. Plus, he's on track to make about 10 times his investment in the RampUp program. But mentorship isn't all about money. ...
What if Every Client Spent $12,000 at Your Gym?
May 10, 2021 04:00 - 27 minutes - 19.2 MBDo you track your gym's average lifetime value (LTV)? LTV is how much a client pays you over the entire course of your business relationship. It's a marriage of two other important metrics—average revenue per member (ARM) and length of engagement (LEG)—and it's a great way to get some perspective on the health of your business. Jonathan Beckner owns Move Functional Fitness in Decatur, Georgia, and in March 2021, his gym's average LTV was just shy of $12,000. Yes, that's the correct number ...
From CrossFit Games Athlete to Gym Owner to CEO
May 06, 2021 04:00 - 46 minutes - 31.8 MBKate Spinner has suffered, survived and triumphed over more challenges in the last decade than many do their entire lives. You might know her better as Kate Rawlings, a former CrossFit Games athlete and the founder and owner of Coca CrossFit in Ohio. She opened her gym just a month after competing at the 2010 CrossFit Games, and since then she has weathered major injuries, shifts in career identity, family tragedies and now, the COVID-19 pandemic. Yet despite it all, Kate and her busine...
Broke Gym Owner Stops Sleeping in Office Hammock, Finally Takes Wages
May 03, 2021 04:00 - 40 minutes - 27.5 MBIn his roughest years, Jeff Jucha was paying his gym's bills by maxing out his personal credit cards. He couldn't afford staff. And his bed was a hammock bolted to the gym office walls. But when an almost life-threatening sickness showed him just how much he'd been worn down, he made some changes. The biggest one? He started paying himself first. Since then, Jeff's become a profitable gym owner and now helps others do the same as a Certified Two-Brain Fitness Business mentor. Tune in to h...
Why the "More Members Myth" Must Die Before It Kills Us
April 29, 2021 04:00 - 20 minutes - 14.3 MB"Bro, how much you bench?" How seriously would you take someone who judged your fitness based on just your bench press? Well, the gym owner's equivalent is membership numbers, and more is not always better. Don't believe it? Here's Chris Cooper on why more members won't make you rich—and what you should do instead to increase your net owner benefit by $40,000 per year. Get the guide: "How to Make $100,000 Per Year With 150 Clients." Links: Forever Fierce Driven Nutrition Gym Owners U...
Pandemic Tempting You to Cut Owner Pay? Listen to This First!
April 26, 2021 04:00 - 33 minutes - 23.2 MBGym owners: Stop cutting your own pay to make ends meet. It doesn't make your business stronger. Still skeptical? Take it from Ashely Coffey, owner of Get Fit in Bridgewater, Massachusetts. When she first opened her gym, it was a struggle just to pay her coaches, much less herself. She was working 14-hour days and wearing all the hats, but her business wasn't growing. Then she tried Mike Michalowicz's Profit First method, which teaches business owners to pay themselves before paying any...
Why Your Gym Must Pay You First (and How to Make It Happen)
April 22, 2021 04:00 - 40 minutes - 27.6 MBMoney's tight this month. But your gym will make it—as long as you cut your own pay a little. No problem; you're not in this business to get rich, right? But you can't live like that forever. Eventually, your business needs to be profitable and you need a paycheck—or you're going to burn out. But how do you get there? The Profit First system, developed by Mike Michalowicz, is a powerful technique for managing cashflow to result in profit. Gym owner and certified public accountant John Br...
How to Find—and Patch—the Holes in Your Gym Business
April 19, 2021 04:00 - 49 minutes - 33.9 MBGym owner Jason Cohen recently did a hard audit of his business, taking a close, honest assessment of its five most critical aspects: the client journey, operations, facility, marketing, and sales. After the audit, he made some changes. Since then, his gym has been more successful than ever. Here's what Jason learned when he got up close and personal with his business—and how you can find and patch the holes in yours. Links: Locomotion Fitness Level Method Gym Owners United Two-Brain Pro...
Entrepreneur's Pandemic Plan: "We're Going to Make It Work"
April 15, 2021 04:00 - 31 minutes - 21.6 MBYou might be over the pandemic, but that doesn't mean the pandemic's over—just ask Ruth Cheng, owner of CrossFit PTBO in Peterborough, Ontario, which just entered its third lockdown. Each of those lockdowns set Ruth to tears as she watched the cancelations pour in. Yet despite the hardships, the gym's gross revenue grew 20 percent in 2020 compared with 2019. Here, she shares her strategies for retaining clients, increasing revenue and staying positive during one of the toughest years gym ...
More Clicks: Simple SEO Strategies for Gym Owners
April 12, 2021 04:00 - 44 minutes - 30.8 MBYou know you've got a great service that gets people results. But how do you get people to your website to sign up for that service? Good SEO—search-engine optimization—is critical. Your SEO practices (or lack thereof) affect where you rank in search results, and you don't wanna be on page 2. Here, digital-marketing expert Mateo Lopez unpacks some of the secrets of on- and off-page SEO and what you can do to direct more traffic to your website for free. Links: Gym Lead Machine The Guide...
Nutrition: Defining Success for Clients, Coaches and Businesses
April 08, 2021 04:00 - 49 minutes - 33.8 MBNutrition coaching is a fantastic way to improve client results while increasing revenue for your gym—if it's done well. The gyms with the most successful nutrition-coaching programs are the ones who treat it with the same level of professionalism as fitness coaching. After completing and implementing the Two-Brain Nutrition Coaching course, designed by registered dietician and Nutrition Rx founder Jen Broxterman, several gym owners have increased monthly front-end revenue by as much as $4,...
Batting a Thousand in the Sales Office: Gym Owner Shares Secrets
April 05, 2021 04:00 - 40 minutes - 28.1 MBHow many leads do you get a month? Of those, how many book an appointment? And of those, how many actually buy? That's number is your close rate, and in February 2021, Joanne Cogle's was 100 percent. Here, she joins Mike Warkentin to talk about how she did it. Links: Should You Post Your Prices on Your Website? Nutrition Challenges Are Dead. Kickstarts Are the Answer Level Method Gym Owners United Two-Brain Coaching Timeline: 1:50 – Getting to a 100 percent close rate. 5:03 – The pow...
Why You Feel Like an Impostor—and What You Can Do About It
April 01, 2021 04:00 - 34 minutes - 24 MBLook at all those clients and staff members—what would think if they knew the real you? If they knew what a fraud you actually are? If you've ever had thoughts like those, welcome: You're a fellow sufferer of imposter syndrome. Imposter syndrome is that voice inside our heads that tells us we're not actually as good as everyone thinks we are; that we've got them all fooled. Everybody has this voice, and as psychotherapist Bonnie Skinner says, it's not actually your enemy. The trick is to...
Gym Owner: "I'm Bad at Sales. Change My Mind!"
March 29, 2021 04:00 - 29 minutes - 20.6 MBYou know your program works. You're confident you can help clients reach their goals and change their lives. So why do you sweat and stammer when it comes time to ask for the sale? You're not actually bad at sales, says Jeff Burlingame, Two-Brain sales expert. You just have a bad sales process. On April 24, Jeff will join renowned sales expert Joe Marcoux to deliver a virtual Sales Mastery Workshop. The workshop will help gym owners and coaches increase sales confidence and boost close ra...
COVID, Roof Collapses and a Competitor Crisis: Tina Ferringer’s Story
March 25, 2021 04:00 - 18 minutes - 12.8 MBNo one said owning a gym would be easy, and it certainly hasn't been for Tina Ferringer. Her gym's roof collapsed. A staff member stole her ideas, opened a new gym and undercut her on prices. Then COVID-19 hit and shut her gym down for two months. But Tina's not complaining. In fact, she says she's thankful for the opportunities for growth. Tune in to learn how she sprung back from crisis and made her business stronger than ever. Links: Incite Tax: Profit First for Microgyms Forever Fier...
From Drugs to Double-Unders: The Chris Doster Story
March 22, 2021 04:00 - 41 minutes - 28.8 MBChris Doster swore he'd never go to work high. Or drink and drive. Or use intravenous drugs. But he did all three, and he couldn't stop—until he decided to fight to give his son a chance at life. He threw away the drug paraphernalia and got a sponsor—and got into fitness. It didn't take long before he had a new mission in life: to help other people improve their lives with health. But although he had all the passion in the world, he couldn't help people if he couldn't keep his new gym, C...