Run a Profitable Gym
976 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
Chris Cooper Answers: “Should You Change Your Marketing Plan?”
June 24, 2021 04:00 - 27 minutes - 18.9 MBChris Coopers gets emails from Two-Brain followers every day. And when they start to form a theme, he makes a resource — like this episode of Two-Brain Radio — everyone can benefit from. In this episode, Coop answers a few hard-hitting questions about marketing: "Which marketing strategy do you teach?" "What do you do for marketing at your gym?" "What's Two-Brain Business' lead-nurture sequence?" Plus, you'll learn what you need to do before tackling any of the strategies he shares. Li...
Do You Really Need That? (Slashing Expenses for the Win)
June 21, 2021 04:00 - 34 minutes - 23.6 MBWhen was the last time you took a good hard look at your expenses? Not just the big ones like rent or utilities, but really looked at where your gym's money is going and whether your getting a good ROI on that spend? Josh Thorn owns Vashon Strong in Washington state, and he runs a lean business. But that doesn't mean he's a penny pincher. He just knows how to make his money work for him. Tune in to learn his tips for cuttings costs and spending wisely. Links: Vashon Strong Arbox Foreve...
When Your Rate Increase Hits the News (and It’s the Best Ad Ever)
June 17, 2021 04:00 - 32 minutes - 22.4 MBWhen Magnus Bjorsvik increased the rates at his gym, someone complained to the local paper. Two days after the article hit the stands, 55 people called to book No-Sweat Intros — and more than half of them signed up. It's a story you just gotta hear to believe. Tune in for a master class on raising rates. Links: CrossFit Uvær Book a free call with a Certified Two-Brain Mentor! Driven Nutrition Drink O2 Gym Owners United Timeline: 1:18 – How CrossFit Uvær’s rate increase made the news. ...
Lessons From Live Events: How to Generate ROI Through Action
June 14, 2021 04:00 - 38 minutes - 26.4 MBHave you ever gone to a big summit or conference, gotten fired up and filled a notebook with great ideas — only to go home and do nothing with them? It's a common mistake, and it's a great way to waste the money you spent on that event. So how do you get a good ROI from attending a live event? Here's how Chris Cooper does it. Links: Register for the 2020 Two-Brain Summit! Drink O2 Chalk It Pro Gym Owners United Timeline: 00:29 – Why summits are great for entrepreneurs. 4:01 – One a...
Why Jocko Willink and Lisa Nichols Are Headlining the Two-Brain Summit
June 10, 2021 04:00 - 28 minutes - 19.3 MBThe 2021 Two-Brain Summit starts in nine days — which means nine days from now, your life is gonna change. That is, if you join us on June 19 and 20 for some world-shattering keynotes and actionable workshopping that will send you home with a plan — and the accountability and fire to execute it. Here, Chris Cooper explains how and why he chose this year's Summit speakers — including Navy SEAL Jocko Willink, Lisa Nichols, Todd Herman and Bonnie Skinner — and gives a sneak peek at the resour...
Gym Owners: Mindset Coaching for Mental Health
June 07, 2021 04:00 - 51 minutes - 35.3 MBFitness is about more than workout times and macros. The quality of your thoughts is just as important to overall health and well-being. And if you're in the business of helping people get healthy, that means coaching what's between the ears. That's why gym owner and Certified Two-Brain Business fitness mentor Colm O'Reilly founded the Mindset Coaching course with Two-Brain Coaching. Here, he joins fellow mentor Josh Martin to talk all about mindset: what it is, why it matters and how you...
Leaning Into Uncomfortable Stuff: Noah Abbott on Mentorship
June 03, 2021 04:00 - 37 minutes - 26.1 MBNoah Abbott was a coach for years before he opened Lumos Fitness Collective in Austin, Texas. And while the gym did well enough, his perpetual coach's perspective prevented him from leaning into challenges and doing more. So when the COVID-19 pandemic left him with some spare time in his schedule, Noah signed up for RampUp with Two-Brain Business. Working with a mentor, Noah said, has helped him evolve his voice and decision-making skills as an authority figure, revamp his intake process,...
Is Your Programming Disheartening Your Members?
May 31, 2021 04:00 - 37 minutes - 25.8 MBMat Fraser might be able to do a workout with 400 weighted pistols immediately followed by 300 freestanding handstand push-ups and a 1-rep-max snatch, but that doesn't mean you should program it for your clients. "But he's the inspiration!" you say. "They need something to work toward!" True. But most of your clients have goals like losing weight, getting stronger, or just staying fit for their daily lives. That doesn't mean you should set the bar low, but think how much your clients will...
"If This Didn't Work, I Was Out"—Owner's Fly-or-Die Decision
May 27, 2021 04:00 - 29 minutes - 20.4 MBJeff Holloway was ready to call it quits. He loved coaching, but running a gym business was another story. He was working 50-60 hours a week, and he just couldn't do it for another 10 years. Then COVID-19 hit, and a single document saved his gym: Two-Brain's free guide, "How to Add Online Training in 24 Hours." Once he saw his business was going to survive COVID, Jeff went all in and joined Two-Brain's RampUp program. Mere months later, after implementing new systems and programs and f...
"If This Didn't Work, I Was Out"—Owner's Fly-or-Die Decision
May 27, 2021 04:00 - 29 minutes - 20.4 MBJeff Holloway was ready to call it quits. He loved coaching, but running a gym business was another story. He was working 50-60 hours a week, and he just couldn't do it for another 10 years. Then COVID-19 hit, and a single document saved his gym: Two-Brain's free guide, "How to Add Online Training in 24 Hours." Once he saw his business was going to survive COVID, Jeff went all in and joined Two-Brain's RampUp program. Mere months later, after implementing new systems and programs and f...
"Google My Business" Tips for Gym Owners
May 24, 2021 04:00 - 43 minutes - 30 MBWhen was the last time you updated your Google My Business page? It only takes a few minutes, but it could have a critical impact on the success of your business. Your Google My Business page is a free business listing on Google. And no surprise: The better you flesh out your listing, the better you'll rank on Google's various search platforms. Here, digital-marketing expert Mateo Lopez will tell you exactly how your GMB page affects where you rank on Google searches and in Google maps—as...
Real Estate: The Secret to Wealth for Gym Owners?
May 20, 2021 04:00 - 48 minutes - 33.5 MBYou can teach a great squat. But do you want to be coaching the 5-a.m. class when you're 70? If not, you might want to think about other ways to generate long-term wealth—and for some gym owners, investing in real estate just might be the best way to do that. Here, Mike Warkentin speaks with two gym-owner-turned-investors to learn exactly how and why they've used real estate to grow their wealth. Two-Brain founder Chris Cooper shares his experience investing in commercial real estate whil...
Tremendous Touchpoints: Adding Value all Along the Client Journey
May 17, 2021 04:00 - 32 minutes - 22.3 MBAverage revenue per member (ARM) and length of engagement (LEG) often steal the spotlight when it comes to tracking your metrics, but do you know your average lifetime value (LTV)? It's just what it sounds like: How much a client spends over the entire course of their business relationship with you. And while it may not seem as immediately crucial as ARM or LEG, knowing that number can help you make important decisions, such as how much to spend on lead acquisition. Debbie Rosslan owns C...
Two-Brain RampUp: 10x ROI for Gym Owner
May 13, 2021 04:00 - 27 minutes - 19 MBAt the time Billy Gorham bought out his business partner, the gym was more hobby than business—so Billy joined Two-Brain Business' RampUp program to learn how to level up. One year later, he's surpassed his total revenue for 2020 just five months into 2021. He's increased his membership from 55 members to 130—and also increased average revenue per member by almost $100. Plus, he's on track to make about 10 times his investment in the RampUp program. But mentorship isn't all about money. ...
What if Every Client Spent $12,000 at Your Gym?
May 10, 2021 04:00 - 27 minutes - 19.2 MBDo you track your gym's average lifetime value (LTV)? LTV is how much a client pays you over the entire course of your business relationship. It's a marriage of two other important metrics—average revenue per member (ARM) and length of engagement (LEG)—and it's a great way to get some perspective on the health of your business. Jonathan Beckner owns Move Functional Fitness in Decatur, Georgia, and in March 2021, his gym's average LTV was just shy of $12,000. Yes, that's the correct number ...
From CrossFit Games Athlete to Gym Owner to CEO
May 06, 2021 04:00 - 46 minutes - 31.8 MBKate Spinner has suffered, survived and triumphed over more challenges in the last decade than many do their entire lives. You might know her better as Kate Rawlings, a former CrossFit Games athlete and the founder and owner of Coca CrossFit in Ohio. She opened her gym just a month after competing at the 2010 CrossFit Games, and since then she has weathered major injuries, shifts in career identity, family tragedies and now, the COVID-19 pandemic. Yet despite it all, Kate and her busine...
Broke Gym Owner Stops Sleeping in Office Hammock, Finally Takes Wages
May 03, 2021 04:00 - 40 minutes - 27.5 MBIn his roughest years, Jeff Jucha was paying his gym's bills by maxing out his personal credit cards. He couldn't afford staff. And his bed was a hammock bolted to the gym office walls. But when an almost life-threatening sickness showed him just how much he'd been worn down, he made some changes. The biggest one? He started paying himself first. Since then, Jeff's become a profitable gym owner and now helps others do the same as a Certified Two-Brain Fitness Business mentor. Tune in to h...
Why the "More Members Myth" Must Die Before It Kills Us
April 29, 2021 04:00 - 20 minutes - 14.3 MB"Bro, how much you bench?" How seriously would you take someone who judged your fitness based on just your bench press? Well, the gym owner's equivalent is membership numbers, and more is not always better. Don't believe it? Here's Chris Cooper on why more members won't make you rich—and what you should do instead to increase your net owner benefit by $40,000 per year. Get the guide: "How to Make $100,000 Per Year With 150 Clients." Links: Forever Fierce Driven Nutrition Gym Owners U...
Pandemic Tempting You to Cut Owner Pay? Listen to This First!
April 26, 2021 04:00 - 33 minutes - 23.2 MBGym owners: Stop cutting your own pay to make ends meet. It doesn't make your business stronger. Still skeptical? Take it from Ashely Coffey, owner of Get Fit in Bridgewater, Massachusetts. When she first opened her gym, it was a struggle just to pay her coaches, much less herself. She was working 14-hour days and wearing all the hats, but her business wasn't growing. Then she tried Mike Michalowicz's Profit First method, which teaches business owners to pay themselves before paying any...
Why Your Gym Must Pay You First (and How to Make It Happen)
April 22, 2021 04:00 - 40 minutes - 27.6 MBMoney's tight this month. But your gym will make it—as long as you cut your own pay a little. No problem; you're not in this business to get rich, right? But you can't live like that forever. Eventually, your business needs to be profitable and you need a paycheck—or you're going to burn out. But how do you get there? The Profit First system, developed by Mike Michalowicz, is a powerful technique for managing cashflow to result in profit. Gym owner and certified public accountant John Br...
How to Find—and Patch—the Holes in Your Gym Business
April 19, 2021 04:00 - 49 minutes - 33.9 MBGym owner Jason Cohen recently did a hard audit of his business, taking a close, honest assessment of its five most critical aspects: the client journey, operations, facility, marketing, and sales. After the audit, he made some changes. Since then, his gym has been more successful than ever. Here's what Jason learned when he got up close and personal with his business—and how you can find and patch the holes in yours. Links: Locomotion Fitness Level Method Gym Owners United Two-Brain Pro...
Entrepreneur's Pandemic Plan: "We're Going to Make It Work"
April 15, 2021 04:00 - 31 minutes - 21.6 MBYou might be over the pandemic, but that doesn't mean the pandemic's over—just ask Ruth Cheng, owner of CrossFit PTBO in Peterborough, Ontario, which just entered its third lockdown. Each of those lockdowns set Ruth to tears as she watched the cancelations pour in. Yet despite the hardships, the gym's gross revenue grew 20 percent in 2020 compared with 2019. Here, she shares her strategies for retaining clients, increasing revenue and staying positive during one of the toughest years gym ...
More Clicks: Simple SEO Strategies for Gym Owners
April 12, 2021 04:00 - 44 minutes - 30.8 MBYou know you've got a great service that gets people results. But how do you get people to your website to sign up for that service? Good SEO—search-engine optimization—is critical. Your SEO practices (or lack thereof) affect where you rank in search results, and you don't wanna be on page 2. Here, digital-marketing expert Mateo Lopez unpacks some of the secrets of on- and off-page SEO and what you can do to direct more traffic to your website for free. Links: Gym Lead Machine The Guide...
Nutrition: Defining Success for Clients, Coaches and Businesses
April 08, 2021 04:00 - 49 minutes - 33.8 MBNutrition coaching is a fantastic way to improve client results while increasing revenue for your gym—if it's done well. The gyms with the most successful nutrition-coaching programs are the ones who treat it with the same level of professionalism as fitness coaching. After completing and implementing the Two-Brain Nutrition Coaching course, designed by registered dietician and Nutrition Rx founder Jen Broxterman, several gym owners have increased monthly front-end revenue by as much as $4,...
Batting a Thousand in the Sales Office: Gym Owner Shares Secrets
April 05, 2021 04:00 - 40 minutes - 28.1 MBHow many leads do you get a month? Of those, how many book an appointment? And of those, how many actually buy? That's number is your close rate, and in February 2021, Joanne Cogle's was 100 percent. Here, she joins Mike Warkentin to talk about how she did it. Links: Should You Post Your Prices on Your Website? Nutrition Challenges Are Dead. Kickstarts Are the Answer Level Method Gym Owners United Two-Brain Coaching Timeline: 1:50 – Getting to a 100 percent close rate. 5:03 – The pow...
Why You Feel Like an Impostor—and What You Can Do About It
April 01, 2021 04:00 - 34 minutes - 24 MBLook at all those clients and staff members—what would think if they knew the real you? If they knew what a fraud you actually are? If you've ever had thoughts like those, welcome: You're a fellow sufferer of imposter syndrome. Imposter syndrome is that voice inside our heads that tells us we're not actually as good as everyone thinks we are; that we've got them all fooled. Everybody has this voice, and as psychotherapist Bonnie Skinner says, it's not actually your enemy. The trick is to...
Gym Owner: "I'm Bad at Sales. Change My Mind!"
March 29, 2021 04:00 - 29 minutes - 20.6 MBYou know your program works. You're confident you can help clients reach their goals and change their lives. So why do you sweat and stammer when it comes time to ask for the sale? You're not actually bad at sales, says Jeff Burlingame, Two-Brain sales expert. You just have a bad sales process. On April 24, Jeff will join renowned sales expert Joe Marcoux to deliver a virtual Sales Mastery Workshop. The workshop will help gym owners and coaches increase sales confidence and boost close ra...
COVID, Roof Collapses and a Competitor Crisis: Tina Ferringer’s Story
March 25, 2021 04:00 - 18 minutes - 12.8 MBNo one said owning a gym would be easy, and it certainly hasn't been for Tina Ferringer. Her gym's roof collapsed. A staff member stole her ideas, opened a new gym and undercut her on prices. Then COVID-19 hit and shut her gym down for two months. But Tina's not complaining. In fact, she says she's thankful for the opportunities for growth. Tune in to learn how she sprung back from crisis and made her business stronger than ever. Links: Incite Tax: Profit First for Microgyms Forever Fier...
From Drugs to Double-Unders: The Chris Doster Story
March 22, 2021 04:00 - 41 minutes - 28.8 MBChris Doster swore he'd never go to work high. Or drink and drive. Or use intravenous drugs. But he did all three, and he couldn't stop—until he decided to fight to give his son a chance at life. He threw away the drug paraphernalia and got a sponsor—and got into fitness. It didn't take long before he had a new mission in life: to help other people improve their lives with health. But although he had all the passion in the world, he couldn't help people if he couldn't keep his new gym, C...
Clarity for Gym Owners: 6 Things to Do Right Now
March 18, 2021 04:00 - 24 minutes - 17 MBYour bookshelf is full of business books. You listen to all the podcasts and join all the right groups on social media. So why aren't you making more money? You don't need more knowledge, you need clarity. You need to know what to do right now. Start by getting off Facebook and taking action in these six core areas of your business. Links: Level Method Two-Brain Affinity Marketing guide Free Tools Two-Brain Programming "Gym Owners Handbook" Timeline: 1:44 – Your problem isn’t lack of...
Retention Trumps Marketing in Gyms—Every Damn Time
March 15, 2021 04:00 - 17 minutes - 12.3 MBWhy did you get into the fitness business? It probably wasn't to spend all day marketing and worrying about sales. But that's what you'll be doing if you don't prioritize retention. Join Chris Cooper for a fireside chat on why retention is more important than marketing—and how you can improve it. Links: Gym Lead Machine Microgym Myths: The Market Chases Excellence Two-Brain RampUp Program Two-Brain Affinity Marketing guide Incite Tax: Profit First for Microgyms Gym Owners United Gym Ow...
Working With a Spouse: The Secrets to Ending the Stress
March 11, 2021 05:00 - 30 minutes - 21 MBRunning a business with your significant other can be awesome and inspiring while also being stressful and demanding. You see each other all day. You talk shop all day. Pretty soon, work problems become home problems and vice versa—and you can't even go home and vent to your spouse! Two-Brain fitness-business mentor Kenny Markwardt gets it. He runs Sandpoint Strength and Conditioning with his wife Jenn, and the two have had their fair share of ups and downs. Here, Kenny shares his hard-w...
Lockdown Leader: How U.K. Gym Added and Retained Members
March 08, 2021 05:00 - 35 minutes - 24.2 MBGareth Wayt, owner of Second City Fitness in the United Kingdom, has been through three lockdowns since the start of the COVID-19 pandemic. The gym is still in that third lockdown, yet now, their retention, average revenue per member, and life-time value are all higher than ever. Here's what Gareth and co-owners did to make their business even stronger during the pandemic. Links: Second City Fitness Level Method Forever Fierce "Help First" Free Tools Gym Owners United Timeline: 2:01 –...
Literally Make Money in Staff Meetings (This Actually Works!)
March 04, 2021 05:00 - 42 minutes - 29.4 MBStaff meetings are such a hassle. They're hard to schedule, nothing really gets done and they usually end in arguments. Sound about right? But what if they weren't a waste of time? What if you could use them to get your staff members to take action and even increase revenue right then and there? That's what staff meetings are like at 416 Fitness Club. Here, owner and Two-Brain Business mentor Dan Visentin explains how it's done. Links: 416 Fitness Club "Actionable Staff Meetings: Build...
Overwhelmed? Here’s What to Do Today to Grow Your Gym
March 01, 2021 05:00 - 15 minutes - 10.4 MBYou're busy. You've got tons of ideas—what about this new marketing technique? This new speciality-class idea?—but day-to-day tasks keep getting in the way. By the time your head hits the pillow each night, it feels like you spent the day treading water at best and trying not to drown at worst. Here's how to swim—how to focus and prioritize to move your business forward. Links: The Microgym Model: 2021 Take the Founder, Farmer, Tinker, Thief test The State of the Industry Report Arbox ...
Nutrition Challenges Are Dead—Here's What Replaced Them
February 25, 2021 05:00 - 21 minutes - 15 MBNutrition challenges are quick fixes that don't deliver long-term results—for your clients or your business. Kickstarts, on the other hand, are designed for ongoing progress. When Lindsey VanShoyck swapped the word "challenge" for "kickstart"—and made sure participants understood it was just the beginning of long-term change—she doubled the program's front-end revenue. The change also generated 75% more conversions to ongoing nutrition coaching afterward. Tune in to learn why kickstarts wo...
High Average Revenue Per Member in a Low-Priced Market
February 22, 2021 09:00 - 39 minutes - 26.8 MBA gym owner in Atlanta once told Chris Cooper it was impossible to sell CrossFit in his area for more than $79 a month. Why? The market was saturated, and the only way for gyms to differentiate themselves was to be cheaper than the next guy. But that strategy doesn't keep the lights on for long. Here, CrossFit South Cobb owner and Atlanta microgym-industry leader Miles Davis explains how to get out of the price war and set your gym apart while also high-value services that are good for you...
Stellar Staffing: Owner Gets COVID, Gym Marches On
February 18, 2021 05:00 - 34 minutes - 23.5 MBWhat would happen to your gym if you got COVID-19 tomorrow? Would you have to cancel two weeks of classes and pump the brakes on your business? At Live Active Charlotte, it was just business as usual when owner Brian Strump tested positive. That's because his gym was already equipped to keep on running whether he's there or not. How? It all comes down to skilled staff members who are in it for the long haul. Here, Brian shares how he cultivates long-term staff with the passion, autonomy a...
Revenue Secrets: Personal Training and All-In Customer Care
February 15, 2021 05:00 - 31 minutes - 22 MBKaren Hazelton never thought anyone would pay $300 for a gym membership. She could hardly believe people would pay the $140 she was charging—that is, until she joined the Two-Brain family. After overhauling her systems and prioritizing helping first by prescribing exactly what her clients need to reach their goals, Karen is now pulling an average revenue per member around the $300 mark. Here's how she changed her mindset and started selling more high-value services. Links: Telos Streng...
How to Coach an Amazing Group Fitness Class
February 11, 2021 05:00 - 40 minutes - 28 MBWhat does it take to be a world-class coach? Tons of technical knowledge? Lots of certifications? Those things might make you good at correcting movement, but they're not the key to exceptional coaching. Here, Two-Brain Coaching mentor Shawn McQueen explains what is. Links: Railroad CrossFit Two-Brain Coaching AGuard Gym Lead Machine Gym Owners Handbook Contact: [email protected] Timeline: 2:49 – What does a great coach look like? 6:43 – Why you still need to rehearse. 8...
Using “Hybrid” Packages to Increase Average Revenue Per Member
February 08, 2021 05:00 - 33 minutes - 22.7 MBBrian Zimmerman's ARM (average revenue per member, per month) is more then $300—and those are lockdown numbers. What's his secret? He does a lot of cool stuff, but perhaps the most effective for boosting ARM while getting clients results is his hybrid package: a combination of group classes and personal training designed to give clients the best of both worlds. Here's how it works. Links: Forever Fierce Two-Brain Programming "How to Run Specialty Courses Every Day of the Year" Free To...
From $70 to $284 Per Member: Storm Strout's Revenue Revolution
February 04, 2021 05:00 - 38 minutes - 26.6 MBWhen Storm Strout first opened his gym, he charged $70 a month. Today, that's what he charges for one hour of private coaching. By offering a menu of high-value services including private training, private nutrition coaching and specialty classes, he's also notched an ARM—average revenue per member, per month—of $284. Don't think it's possible? He didn't either, at first. Learn how he made the shift in this episode of Two-Brain Radio. Links: Veneration Two-Brain Programming Incite Tax: ...
"Stop Doing That!"—How to Give Feedback at Your Microgym
February 01, 2021 05:00 - 35 minutes - 24.1 MBHow do you tell a staff member he or she is doing something wrong without getting into an argument? It's all about establishing a feedback culture, says Per Mattson, Certified Two-Brain mentor. When you clearly communicate how constructive feedback helps improve the business and makes everyone better, staff members will be more open to receiving—and giving—it. Here's how to do it. Links: Two-Brain Programming Building a Feedback Culture Two-Brain Business February Regional Event When...
Fifty Years of Fitness Knowledge: Jim Adams and Chris Cooper
January 28, 2021 05:00 - 36 minutes - 25 MBJim Adams knows a few things about the fitness business—after all, he's been in it for more than 30 years. He's been a personal trainer in big-box gyms and he's opened his own studio. He's worn all the hats of his business and he's learned how to hire and develop a great team. He's also the founder and host of the Masters in Fitness Business Podcast, where he speaks with successful fitness entrepreneurs. In this episode, Chris picks Jim's brain on everything from the lessons he's learned d...
Gym Owners Handbook: What You'll Learn
January 25, 2021 05:00 - 14 minutes - 10.3 MBIn Chris Cooper's new book, "Gym Owners Handbook," he writes all about the 400-plus things you need to do to grow your gym and achieve freedom of time and money. In this podcast, he'll tell you how to do each of those things. Here, Coop starts by teaching you how to measure success in your business, explaining the six areas of excellence you need to develop and how to develop them by tacking actionable steps laid out for you on the Two-Brain Roadmap. Links: Get your copy of "Gym Owners ...
The Microgym Model: 2021
January 21, 2021 05:00 - 49 minutes - 34.1 MBHow many clients does a microgym owner need to be successful? How does he or she find them? And how do operations change as client base grows? The answers are in the data. Here, Chris Cooper pulls important numbers from Two-Brain's State of the Industry Guide—like how many clients gyms have and how profitable those gyms are—and explains how they're connected. If you're wondering why you're stuck at 100 clients—or why you've got 300 but aren't making any money—you won't want to miss this ...
Two-Brain Coaching First Degree: Good to Great
January 18, 2021 05:00 - 38 minutes - 26.8 MBThe best coaches know they need coaches, too. Mike Watson is one of those coaches. As a mentor for Two-Brain Coaching's First Degree course, he helps new and veteran coaches grow as trainers and develop their careers, whether that looks like personal training, group-fitness coaching, nutrition coaching, mindset coaching or something else. He joined Two-Brain Coaching co-founder Josh Martin to talk in detail about the program and how coaches and gym owners can benefit from it. Links: Two...
Two-Brain Programming: How to Save Time and Money
January 14, 2021 05:00 - 29 minutes - 20.3 MBThe gyms that had the best retention during lockdown were the ones that customized group programming to every client's needs—and if they keep doing that, they'll continue to be successful long after the COVID crisis is over. But customization is a lot of work. That's where Two-Brain Programming comes in: to help gym owners deliver excellent, customized service while saving time and money. A Two-Brain Programming membership comes with in-person and remote programming tracks, each with brie...
Five-Figure Clients: How CrossFit MASS Does It
January 11, 2021 05:00 - 30 minutes - 20.6 MBThe average long-term value of a client at CrossFit MASS is over $10,000. So what's owner Joe Venuti's secret? Is it about rates? Specialty programs? Sales wizardry? And how does he plan to keep that number high? Mike Warkentin digs in with all those questions and more in this episode of Two-Brain Radio. Links: CrossFit Mass Incite Tax: Profit First for Microgyms Driven Nutrition The State of the Industry 2020 Timeline: 2:28 – Where does high LTV come from? 4:04 – Factoring in ARM a...
Long-Term Value: What If Every Client Spent $10,000 in Your Gym?
January 07, 2021 05:00 - 35 minutes - 24.2 MBYou've heard of ARM (average revenue per member) and LEG (length of engagement), but what do you know about LTV—lifetime value? Lifetime value is just what it sounds like: how much a client pays you over the course of their entire relationship with your business. And at Chalkline CrossFit in California, it was over $9,000 per client in October. Here's how owner Emily Cabral achieved such a high number and why LTV is an important figure to track. Links: Chalkline CrossFit Gym Lead Machine...