Closing at 80 Percent: Sales Leader Tells All
Run a Profitable Gym
English - August 16, 2021 04:00 - 33 minutes - 22.7 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Adam Robbins owns DNA Fitness in Cutler Bay, Florida, and he was on not one — not two — but THREE of Two-Brain Business' leaderboards for sales and marketing in June.
He's got both affinity marketing and cold-lead conversion down to a science with an 80% close rate. And it's not just him — Adam teaches his staff to sell by sharing resources, meeting one on one and role-playing.
Here, he joins Two-Brain Radio host Mike Warkentin to share the secrets of his success.
Links:
DNA Fitness
Beyond the Whiteboard
Drink O2
YouTube
Gym Owners United
Timeline:
1:41 – How Adam uses content to get more leads.
7:20 – Guerilla marketing.
12:32 – Keeping show rates high.
18:24 – Affinity marketing and relationship-building.
24:48 – Training staff to sell.
29:13 – How mentorship made the difference.