Fat-Shaming and Gyms: Are Your Ads Triggers?
Run a Profitable Gym
English - July 26, 2021 04:00 - 35 minutes - 24.7 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Are you an accidental fat-shamer?
On July 1, Pinterest released a press release banning weight-loss testimonials, products and before-and-after pictures. Pinterest isn't the only company to move in that direction; online, the debate rages: If you're selling nutrition and fitness coaching, are you body shaming? Or helping people get what they want?
It's a complex subject, so Two-Brain Radio host Mike Warkentin brought in an expert, psychotherapist Bonnie Skinner.
In this episode, she explains how triggers — like before-and-after pictures — work, the difference between self-worth and weight, and how gym owners can use language to clarify exactly what they're selling.
Links:
Drink O2
Level Method
Gym Owners United
Timeline:
2:17 – What’s the problem with before-and-after pictures?
4:19 – What happens beneath the surface when someone looks at your ad.
6:33 – “Nobody can make you feel anything.”
9:25 – Self-efficacy and self-improvement.
10:59 – The messages we’re sending our brains.
13:19 – How to connect with people without triggering shame.
16:57 – How to advertise weight loss.
20:53 – Responding to backlash.
23:26 – How to use before-and-after pictures responsibly.
26:16 – What are you actually selling?
31:54 – All about reframing.