Fairy Dust or Facts? Why Two-Brain's Data Can Save or Supercharge Your Gym
Run a Profitable Gym
English - July 01, 2021 04:00 - 35 minutes - 24.4 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How do you decide what your prices should be? Or which marketing tactic to try? Or even what size building you should get?
If you're like most microgym owners, you guess. Or you do a social-media poll and make business-altering decisions based on the opinions of 10 keyboard warriors.
There's a better way — and it's based on data.
Two-Brain Business has spent years and thousands of dollars compiling critical data from microgyms all over the world. Then our mentors use that data to help gym owners make decisions that have been proven to work.
Chris Cooper and Mike Warkentin get geeky and explain the magic behind the numbers.
Links:
Level Method
Two-Brain Programming
Gym Owners United
The State of the Industry
Free Tools
Timeline:
1:31 – Why the microgym industry needs data.
5:44 – How Two-Brain built its dataset.
10:55 – How data helps gym owners make better decisions.
18:57 – How data saves gym owners’ time.
20:31 – What are the metrics that matter?
26:48 – Gym owners who track metrics make more money. This is why.
29:48 – Why Two-Brain won’t ever publish the first guide to the next big thing.
31:41 – How Two-Brain’s dataset is going to get even better.