Run a Profitable Gym
987 episodes - English - Latest episode: 6 days ago - ★★★★★ - 61 ratingsRun a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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Episodes
Chris Cooper: How to Lead in a Crisis
April 16, 2020 04:00 - 37 minutes - 25.7 MBThe coronavirus pandemic has forced everyone to shift to a new way of life and work. It's difficult and stressful, and people are scared. Good leadership is more important now than ever. In this webinar recorded live on April 12, Chris Cooper explains the CALM model of leadership (clarity, assurance, leadership and movement) and how gym owners can use it to guide their communities and continue to build trust during this crisis. He also answers the tough questions about how to deal with st...
Bored in Isolation? Here's Patrick Vellner.
April 15, 2020 04:00 - 51 minutes - 35.2 MBPat Vellner made his individual debut at the CrossFit Games in 2016 and proceeded to take third overall. Since then, he has become one of the most popular athletes in the sport and a perennial favorite to finish on the podium in Madison. He joined Sean Woodland to talk about how competing in gymnastics and lacrosse helped prepare him for competitive CrossFit, how he managed to finish third at a Regional competition despite tearing his biceps and what he thinks about the new structure of the...
Never Panic: Sales and Marketing Math in the COVID Crisis
April 13, 2020 04:00 - 33 minutes - 23 MBGood advertising has always been about tracking data: Try something, track it, revise it, and track it some more. That hasn't changed just because we're in a pandemic. What might change, however, is your ad strategy. Two-Brain Business is constantly collecting data on what's working and what's not in the microgym world. Here, digital-marketing expert Mateo Lopez shares what he's learned so far about advertising and lead conversion in the time of COVID-19. Links: COVID-19 Resources Join th...
Online Trainer Brad Overstreet on How to Deal With the New Fitness World
April 09, 2020 04:00 - 1 hour - 47.6 MBIf you're a gym owner, you've likely found yourself suddenly thrust into a whole new way of doing business with no time to prepare. Your clients need your help now more than ever, but you know next to nothing about how to effectively move your business online. Here's someone who does. Brad Overstreet has been a trainer for decades. When his gym was unexpectedly forced to close due to permitting issues, he had to go digital. But what began as a short-term fix turned into a thriving business ...
Noah Ohlsen: Training for a Fractured Competition Season
April 08, 2020 04:00 - 35 minutes - 24.1 MBNoah Ohlsen has been one of the most consistent CrossFit athletes in the field since he made his Games debut in 2014. Across six Games appearances, he has finished inside the top eight five times, taking second last year. Here, he and Sean Woodland talk about the bold prediction he once made to Dave Castro, his memorable first career Games event win in Mary last year, and how he has changed as an athlete and a person since his rookie season six years ago. Links: Join the Gym Owners United...
Sales in the Time of COVID-19: What People Are Buying and How to Sell It
April 06, 2020 04:00 - 51 minutes - 35.2 MBWhether you like it or not, the landscape of the fitness industry has changed—and if you want your business to survive, it needs to change, too. But how do you do it? Will people really pay for online training? What should that look like? How do you get new clients during this time? Sales expert and certified Two-Brain mentor Jeff Burlingame is here with the answers to all that and more. You'll get a step-by-step, actionable plan for how to save your revenue stream—and even increase it—whi...
Sales in the Time of COVID-19: What People Are Buying and How to Sell It
April 06, 2020 04:00 - 51 minutes - 35.2 MBWhether you like it or not, the landscape of the fitness industry has changed—and if you want your business to survive, it needs to change, too. But how do you do it? Will people really pay for online training? What should that look like? How do you get new clients during this time? Sales expert and certified Two-Brain mentor Jeff Burlingame is here with the answers to all that and more. You'll get a step-by-step, actionable plan for how to save your revenue stream—and even increase it—whi...
Effective Online Training With Eddie Lester
April 02, 2020 04:00 - 34 minutes - 23.4 MBEddie Lester is a personal trainer of more than a decade and the founder of Fitness Mentors, a certification and business education program for online personal trainers. Eddie's been refining the online training process and teaching trainers how to deliver digital training since well before the coronavirus pandemic. Today, he joins Chris Cooper on Two-Brain Radio to share some tricks of the trade. Eddie and Chris discuss the mindset shift that trainers need to make when moving to online ...
Motherhood and Games Memories: Cassidy Lance-McWherter
April 01, 2020 04:00 - 45 minutes - 31.2 MBEDITOR'S NOTE: This episode was recorded before the widespread coronavirus outbreak. Cassidy Lance-McWherter is a five-time individual CrossFit Games competitor. Her best finish was 8th in 2014, and she also won the Worldwide Open in 2018 before finishing 10th in her final appearance as an individual in Madison. But her story is about much more than CrossFit competition. Here, Cassidy speaks with Sean Woodland about her athletic career, what she and wife Aly went through when they decided ...
Motherhood and Games Memories: Cassidy Lance-McWherter
April 01, 2020 04:00 - 45 minutes - 31.2 MBEDITOR'S NOTE: This episode was recorded before the widespread coronavirus outbreak. Cassidy Lance-McWherter is a five-time individual CrossFit Games competitor. Her best finish was 8th in 2014, and she also won the Worldwide Open in 2018 before finishing 10th in her final appearance as an individual in Madison. But her story is about much more than CrossFit competition. Here, Cassidy speaks with Sean Woodland about her athletic career, what she and wife Aly went through when they decided ...
Facebook Ads and the COVID Crisis: Early Advice and Observations
March 30, 2020 04:00 - 42 minutes - 29.4 MBEDITOR'S NOTE: All coronavirus information accurate as of time of recording on March 20, 2020. Many gyms across the world have been forced to shut their doors in response to the coronavirus pandemic. However, gym owners still need to make ends meet. So what should they do about advertising during this crisis? Digital-marketing expert Mateo Lopez is here to tell you what to consider before pulling the plug on your ads and how to adapt them to fit the situation. Links: Join the Gym Owners...
Coronavirus Town Hall for Gym Owners No. 3 With Chris Cooper
March 26, 2020 04:00 - 1 hour - 50 MBNOTE: ALL DATA ACCURATE AS OF TIME OF RECORDING ON MARCH 20, 2020. Gyms across the world have been forced to close their doors during the coronavirus pandemic, and business owners are scared. The good news is that we're in communication with Two-Brain gyms from all around the world, and we're getting data and experience live from the trenches to help gyms survive. In this live town hall for gym owners, recorded on March 20, Chris Cooper outlines what gym owners need to do in the next 10, 6...
From Good Athlete to Great With Jonathan Arkin
March 25, 2020 04:00 - 42 minutes - 29.5 MBEDITOR'S NOTE: This episode was recorded before the widespread coronavirus outbreak. What if the thing standing between you and that next PR isn't your muscles, but rather your brain? According to chiropractic neurologist Dr. Jonathan Arkin, it just might be. Chiropractic neurology examines the relationship between the nervous system and functional movement. The goal of treatment is to rewire the brain to correct faults that cause pain or loss of function. Here, Sean Woodland speaks with ...
Save Your Gym: Selling During Social Distancing
March 23, 2020 04:00 - 31 minutes - 21.9 MBThis is a stressful time for gym owners. The coronavirus pandemic is forcing gyms to close their doors, and owners are worried about the bottom line. Here's the good news: You sell results, not programming, and you can keep selling results by pivoting to online training. Here, certified Two-Brain mentor Jeff Burlingame joins Mike Warkentin of Two-Brain Media to discuss the how, what and why of selling during social distancing. Links: Join the Gym Owners United group on Facebook Free To...
Coronavirus Town Hall for Gym Owners With Chris Cooper
March 19, 2020 04:00 - 1 hour - 67 MBNOTE: ALL CORONAVIRUS DATA ACCURATE AS OF TIME OF RECORDING ON MARCH 13, 2020. The spread of the coronavirus is affecting our industry faster than any of us anticipated. The good news is that we're in communication with Two-Brain gyms from all around the world, and we're getting data and experience live from the trenches to help gyms prepare for and make it through this situation. This is a recording of an open, digital town hell held Tuesday, March 13, 2020, in which Chris answered quest...
Behind the Games Broadcasts With Mike Roth
March 18, 2020 04:00 - 43 minutes - 29.9 MBEverything can change in an instant in the sport of fitness. A slip of the hand, a single no-rep—the story is not as linear as in other sports. Mike Roth is one of the guys who make it seem seamless. Mike—or "Rothy," as his crew calls him—has worked in sports television since 1984 and was the director of the CrossFit Games from 2011 through 2018. Nobody has directed more broadcasts of CrossFit events than he has. In this interview with Sean Woodland, Mike takes you behind the scenes of a C...
The Essential Automations You Need to Drive Sales and Retain Clients
March 16, 2020 04:00 - 54 minutes - 37.5 MBFast—and regular—communication is key for marketing and retention. Emails, text messages and calls at important steps in the lead-nurture process keep clients from falling through the cracks. But that takes a lot of time and energy. Plus, you have to remember to do it. So why not have the robots do it for you? This episode of Two-Brain Radio is all about automations. You'll learn what they are, which ones you need and how to build them so you get more time back in your day without sacrif...
Women in Business: Managing the Pressure With Rebecca Boskovic
March 12, 2020 04:00 - 46 minutes - 32.3 MBThe growth mindset is all about seeing failure as an opportunity to learn and grow, and it's the mindset that entrepreneur Rebecca Boskovic credits for her success. Rebecca is the owner and head coach of The Fittest Me, a fitness studio in Suwanee, Georgia. She started her business after 15 years as a stay-at-home mom, and her goal is to help other women—5 million of them, to be exact—love the person they see in the mirror. Here, she speaks with Tiffy Thompson of Two-Brain Media about her ...
Chandler Smith: Giving the Finger to Giving Up on His Goals
March 11, 2020 04:00 - 44 minutes - 30.8 MBIn 2012, Chandler Smith set a goal: to compete in the 2022 CrossFit Games. He made it in 2019 instead—and took 15th in his rookie year. But Chandler is more than an up-and-coming CrossFit Games athlete. He's also a West Point graduate and a captain in the United States Army. Here, he speaks with Sean Woodland about what it was like growing up the son of an NFL player, the challenges of attending West Point military academy and how achieving his goal four years early has helped him build co...
Simple Solutions: How to Start Marketing and Media Production in Your Gym
March 09, 2020 04:00 - 34 minutes - 23.9 MBBillboards and TV ads are no longer relevant; today, marketing is all about digital media—and if you're not producing it, you're missing out. The good news is it's easier now than ever before to produce great content in house. All you need is a smartphone and a willingness to learn. Here, marketing expert Mateo Lopez and media expert Mike Warkentin share some simple steps you can take today to start producing your own content and developing your own marketing team. Links: Free Tools Book...
Simple Solutions: How to Start Marketing and Media Production in Your Gym
March 09, 2020 04:00 - 34 minutes - 23.9 MBBillboards and TV ads are no longer relevant; today, marketing is all about digital media—and if you're not producing it, you're missing out. The good news is it's easier now than ever before to produce great content in house. All you need is a smartphone and a willingness to learn. Here, marketing expert Mateo Lopez and media expert Mike Warkentin share some simple steps you can take today to start producing your own content and developing your own marketing team. Links: Free Tools Book...
What One Gym Owner Learned by Going to Other Gyms for 30 Days
March 05, 2020 05:00 - 32 minutes - 22.6 MBWhen was the last time you went to a gym that wasn't your own? And when was the last time you went to a gym that wasn't the same style of gym as your own? Certified Two-Brain mentor Brooks DiFiore spent an entire month doing just that. During this Month of Sweat, he went to Orangetheory. He went to Solidcore. Row House. Barry's Bootcamp. Brooks only visited one other CrossFit gym, and it wasn't to take the CrossFit class. The point wasn't to spy on or steal from the competition; it was to...
Joe Corvo: From the NHL to the CrossFit Games
March 04, 2020 05:00 - 43 minutes - 29.8 MBJoe Corvo spent 11 seasons in the National Hockey League. During his career, he played for the Los Angeles Kings, Ottawa Senators, Carolina Hurricanes, Washington Capitals, and Boston Bruins. When he retired, he turned his focus to CrossFit and made the Games in 2018 in the 40-44-year-old division, where he took 7th overall. In this episode, he talks with Sean Woodland about his years in the NHL and his fondest memories from his career, what drove him to become a CrossFit competitor and ho...
The Sort of Secret Super Hack for Effortless A/B Testing on Facebook
March 02, 2020 05:00 - 23 minutes - 16 MBWhat's the best picture for that ad? And the best copy? Which performs better, images or video? Marketers are constantly looking for ways to figure out what works best, and the latest hot trend is A/B testing. But what exactly does A/B testing entail, and should you be doing it? Digital-marketing expert Mateo Lopez puts it in plain English and gives his two cents on whether it's worth your while. Links: Free Tools Book a Free Call Contact: [email protected] [email protected]...
Sales Secrets: Handling Objections, Building Value and Role Playing With Joe Marcoux
February 27, 2020 05:00 - 39 minutes - 27.4 MBMany gym owners are so excited about helping their clients get fit that they forget one crucial thing: They need to actually sell those clients on fitness. They've heard the stereotype of the slimy salesman and that's not who they want to be. Or even if they're not afraid to sell, they don't know how to do it effectively. In this episode, you'll hear from one of Chris Cooper's first sales coaches, Joe Marcoux. Chris and Joe discuss the challenges entrepreneurs often face with sales, how t...
Pat Sherwood: The Diabolical Science of Suffering, SEALs and Snatches
February 26, 2020 05:00 - 54 minutes - 37.7 MBPat Sherwood has worn just about every hat you can wear in the world of CrossFit. He has been a member of the seminar staff, an analyst on the Update Show and is now the media manager for CrossFit Health—plus, he runs his own online affiliate, CrossFit Linchpin. Here, Pat talks about his experience going through BUD/S to become a Navy SEAL, how he got involved in CrossFit, what it was like being one of the first members of the CrossFit media team and how he defines good programming. Links...
"Your Gym Sucks": How to Deal With Comments on Facebook Ads
February 24, 2020 05:00 - 21 minutes - 14.9 MBDon't feed the trolls! Or wait. Should you? What about the troll that says your program sucks? Should you swoop in and argue back? Probably not, says digital-marketing expert Mateo Lopez. But that doesn't mean you should never respond to comments, either. Here, Mateo shares when and how to respond to comments, some tricks for filtering out spam ahead of time and what to do when the trolls start biting. Links: Free Tools Book a Free Call Contact: [email protected] mike@twobr...
Clarity: The Two-Brain Roadmap and Mentorship
February 20, 2020 05:00 - 20 minutes - 14.3 MBIf you're struggling to find clarity and direction in your business, the issue is probably not a lack of information. There are thousands of business books, blogs and podcasts with the next great idea. The real problem is paralysis by analysis: You don't know what to do with all that information. You need a map—and a guide. In this episode of Two-Brain Radio, Chris Cooper explains the newly launched Two-Brain Roadmap, the only map of its kind—developed on a foundation of data and experience...
Josh Bridges: SEAL, Athlete, Dad and Payer of the Man
February 19, 2020 05:00 - 36 minutes - 25.1 MBYou've seen him scream and punch the air like a smaller, less-green version of the Hulk. You've watched him pay the man, roar at the sky and kiss some babies. He's Josh Bridges: former Navy SEAL, six-time CrossFit Games athlete and one of the most popular characters in Games history. But behind the muscles and handlebar mustache is a big heart and even bigger work ethic. Here, he speaks with Sean Woodland about his military career, his unyielding drive to win and memorable moments from the ...
Sales Tips: Closing Cold Leads Who Clicked Facebook Ads
February 17, 2020 05:00 - 1 hour - 41.6 MBSelling functional fitness to the retired Marine or the ex-college athlete? Easy. Selling your program to the lifelong office worker who's never exercised and who clicked on your ad in a brief moment of inspiration? Not as easy. Cold leads are hard to convert, and that means you've got to be on your A-game if you want to close the sale. Here, sales expert and certified Two-Brain Mentor Jeff Burlingame will teach you how. You'll learn how to use the discovery phase of the No-Sweat Intro t...
Mike Doehla: Why Nutrition Coaching Isn't Always About Food
February 13, 2020 05:00 - 25 minutes - 17.4 MBYou know exercise is just part of the equation: Your clients won't reach their goals without good nutrition, too. But you're a business owner and a coach, not a nutritionist. And there are so many definitions of good nutrition out there—keto, paleo, Zone, intermittent fasting, macros—so what should you tell your clients to follow? None of them, says Mike Doehla, founder of Stronger U Nutrition. Mike and his team of coaches have helped over 35,000 clients reach their health and fitness go...
Camille Leblanc-Bazinet: Becoming a Fearless Unicorn
February 12, 2020 05:00 - 51 minutes - 35.6 MBCamille Leblanc-Bazinet is one of the most recognizable athletes in CrossFit Games history. She appeared at the Games every year from 2010 to 2018 as an individual and stood on the podium as a member of a team last year. She is also the founder of the online training program Féroce Fitness. Here, she talks with Sean Woodland about her competitive CrossFit career, what it was like winning the 2014 Games and how her goals and priorities have changed since retiring from competition and starti...
Is the 6-Week Challenge Dead?
February 10, 2020 05:00 - 33 minutes - 23.3 MBYou've seen the ads: "Six weeks to a new you!" "Sign up for our six-week total-body transformation!" But do they really work? And if they do, does that mean you have to start all over when the challenge period is over? Digital-marketing expert Mateo Lopez is here with the scoop. He'll tell you why the six-week challenge and its variants work so well, the essential elements of a compelling offer and how to ensure your challengers stick around for the long haul. Links: Free Tools Book a Fr...
Driven Nutrition: Consistency Brings Success in a Tough Market
February 06, 2020 05:00 - 44 minutes - 30.9 MBThere's a lot of competition in the fitness business. Gone are the days where being a great coach and offering a great product are enough to get you clients—that's the bare minimum. Every successful gym has great coaches and great products, so what makes you different? Jason Rule, founder of Driven Nutrition, is faced with the same question daily. The supplement industry is vast and competitive, with celebrity endorsements and secretive formulas and business plans that rely on deceit. But...
Meg Reardon: Games (and Dog) Training
February 05, 2020 05:00 - 26 minutes - 18.2 MBMeg Reardon is an elite athlete. After playing field hockey at the University of California Davis, she competed twice as an individual at the CrossFit Games and is slated for her third Games appearance in August. But what you wouldn't guess by looking at the leaderboard is that she's also a small-business owner. Five years ago, Meg founded Wags and Weights, a lifestyle brand for fitness enthusiasts and dog lovers. The company also supports animal shelters and rescues. In this episode, Sean...
Meg Reardon: Games (and Dog) Training
February 05, 2020 05:00 - 26 minutes - 18.2 MBMeg Reardon is an elite athlete. After playing field hockey at the University of California Davis, she competed twice as an individual at the CrossFit Games and is slated for her third Games appearance in August. But what you wouldn't guess by looking at the leaderboard is that she's also a small-business owner. Five years ago, Meg founded Wags and Weights, a lifestyle brand for fitness enthusiasts and dog lovers. The company also supports animal shelters and rescues. In this episode, Sean...
The Freakout-Free Cure for Rising Ad Costs on Facebook
February 03, 2020 05:00 - 29 minutes - 20.6 MBLast month your Facebook ads cost $10 a lead. Now they cost $50. What gives? And should you pull the plug on Facebook advertising? Not just yet. Rising ad costs are normal and to be expected, especially if you're advertising to a local market. But that doesn't mean ads are a dead end. It's all about knowing your numbers. In this episode of Two-Brain Radio, digital-marketing expert Mateo Lopez will tell you how to calculate appropriate ad spend, what to do when ad costs go up and why you d...
StoryBrand: Can It Help You Acquire More Clients?
January 30, 2020 05:00 - 48 minutes - 33.3 MBWhat's your 30-second elevator speech? That your gym is state of the art? That you have all the best equipment, the most qualified trainers and the smartest programming around? That's cool, but it's probably not going to get you many new clients. Customers don't want to hear you talk about yourself; they want you to talk about them. How they'll accomplish their goals and improve their lives with your product or service. It's not rocket science; all you have to do is tell a story—and make ...
Dogging It in Every WOD: Alex Castiglione and Bully Breeds
January 29, 2020 05:00 - 30 minutes - 21.1 MBMore than a million dogs are euthanized in shelters each year. Many are pit bulls or other bully breeds, which are often stereotyped as vicious and sometimes outlawed by local government. Alex Castiglione is working to change all that. When Alex visited a shelter after losing his beloved bully, Chops, he noticed all of the unadopted dogs were bully breeds. Soon after, he and his wife founded Barbells for Bullies, a nonprofit organization raising funds and awareness for animal rescues all ...
Using Organic Content to Support Advertising
January 27, 2020 05:00 - 35 minutes - 24.4 MBThe photo was perfect. The beads of sweat brilliantly illuminated, the chalk dust billowing through the air. At the center, your buddy hitting a PR clean. So why does it only have three likes? Social-media algorithms are constantly changing, and the dance between paid and organic marketing can seem complicated and confusing. Neither paid nor organic posts are enough on their own: You have to use them both in complementary ways to build your audience, get people to trust you and eventually...
The $1 Million Gym Built by Two Guys Who Once Rationed Paper Towels
January 23, 2020 05:00 - 48 minutes - 33.2 MBWhat would it be like to own a million-dollar gym? Would you be rolling in dough? Sleeping in every day, never having to worry about another bill again? Not quite—but it's still pretty awesome. Peter Brasovan and Jared Byczko opened NapTown Fitness in a tiny space in an ex-FBI building for $500 a month's rent. In the early days, they kept the lights off and the heat low, and they posted a sign on the bathroom: "No more than two paper towels, please." Today, NapTown has multiple locations,...
Kari Pearce: The Fittest Woman in the United States
January 22, 2020 05:00 - 34 minutes - 24.1 MBIn Kari Pearce's first CrossFit Open, she could barely do a set of 10 double-unders. A few months later—after less than a year of CrossFit—she qualified for the CrossFit Games in 2015. What Kari lacked in experience she made up for with a robust athletic background. She was a gymnast for nearly 20 years and competed on the gymnastics team at the University of Michigan in college. She took up weightlifting after her college gymnastics career was over. Kari has finished in the top 10 at the ...
Creating Truly Irresistible Bribes for Online Marketing
January 20, 2020 05:00 - 31 minutes - 21.5 MBYou're running ads for your gym. You've honed your copy and paid the man to boost them. Still, no bites. What's the problem? It's hard to get strangers to buy into your core offering when they know nothing about you or whether your program works. That's why in addition to your regular advertising, you need lead magnets. Lead magnets are smaller—but still valuable—offerings that give people something in exchange for their contact info. They don't have to be expensive or complicated, and th...
What Jason Ackerman Learned From 10,000 Hours of Coaching
January 16, 2020 05:00 - 34 minutes - 23.5 MBWhat makes a better coach: an impeccable eye or a sense of empathy? Do you need to be a full-time coach to be a professional? What makes someone a not-so-great coach? Jason Ackerman is a career coach. He's owned multiple gyms and coached more than 10,000 trainers as part of the CrossFit Seminar Staff. With all that experience comes not only a wealth of technical knowledge but also a keen sense of the soft skills of coaching. He recently wrote a book called "Best Hour of Their Day," and on...
Emily Bridgers: Five-Time Games Athlete, First-Time Mom
January 15, 2020 05:00 - 37 minutes - 25.8 MBEmily Bridgers has been a competitor for most of her life. After a 16-year career as a gymnast, she competed at the CrossFit Games as an individual five times. Her best finish was 6th in 2014. So what do competitors do when they stop competing? In this episode of Two-Brain Radio, Emily speaks with Sean Woodland about her competitive career and why she decided to retire after the 2018 Games—despite being pulled off the field early with a dislocated ankle. She shares what fitness looks like...
How to Write Facebook Ads That Make People Click and Buy
January 13, 2020 05:00 - 40 minutes - 27.5 MBHow do you get people to click on your Facebook ads? And how do you write ads that entice your audience without sounding slimy? It's not as hard as it might seem. And while you could hire a pro, you definitely don't have to. In this episode, digital-marketing expert Mateo Lopez unpacks the components of a great Facebook ad. You'll learn how to write in different tones to match your target audience and what information to include—and he'll give you a few great examples along the way. Links...
Stockholm Success: How to Build an Audience With Per Mattsson
January 09, 2020 05:00 - 27 minutes - 19.1 MBSay you've got a great idea for a killer event in your community. Maybe it's a local competition. Maybe it's a networking or continuing-education event. How do you get people to actually attend? Just do what Per Mattsson did. Per is a Two-Brain Business mentor and the founder of Coaches Congress, a multi-day event in Sweden for gym owners and coaches. The Congress is attended by fitness professionals from around the world, and it features world-class speakers and exhibitors. But the Coac...
Why Kevin Ogar Wouldn't Trade the Last Six Years to Walk Again
January 08, 2020 05:00 - 33 minutes - 22.9 MBWhat would you do if in a single moment, everything you had worked so hard for was wrenched from your grasp forever? Scream? Cry? Give up? Kevin Ogar may have screamed and cried after the accident that left him—a lifelong athlete —paralyzed from the waist down, but he didn't give up. He rolled with it, finding purpose in helping adaptive athletes, veterans and able-bodied people alike change their lives through fitness. After the accident, Kevin went on to become a member of the CrossFit S...
The 11 Best Books of 2019 for Microgym Owners: Chris Cooper’s Definitive List
January 07, 2020 05:00 - 28 minutes - 19.3 MBDid you resolve to read more in 2020? We've got you covered. Chris Cooper reads for at least an hour every day—often via audiobooks on Audible—and in this special, extra episode of Two-Brain Radio, he shares highlights from his bookshelf in 2019. He shares summaries of his favorites and honorable mentions—as well as some that he didn't like, but you might—and which phases of entrepreneurship the books are best suited for. Links: View full reading list here. Contact: chris@twobrainbu...
It Got Weird: True Marketing Tales From the Cold Lead Files
January 06, 2020 05:00 - 38 minutes - 26.5 MB"Sorry, I can't make it to our appointment tonight; my dog is sick." "I just got called in to work." "I lost my job between last night and this morning ... " Sound familiar? If you own a gym, you've probably heard all these excuses and more for why a lead—who has willingly clicked on your ad and opted in—suddenly can't take your call or book an appointment. Sometimes it's legit. But take a look at your lead sheet and note the frequency with which sudden emergencies, tragedies and wild...