How to Hack Sales Funnels in the COVID Crisis With Mateo Lopez

Run a Profitable Gym

English - May 11, 2020 04:00 - 48 minutes - 33.1 MB - ★★★★★ - 61 ratings
Entrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Your Gym 2.0: The Exact Steps to Making It Better Than It Was Before COVID-19

Next Episode: The Fast-Exercising Mathematician: Jacob Heppner

The coronavirus crisis has changed everything, and that includes advertising.

Digital-marketing expert Mateo Lopez went down the rabbit hole to discover what successful gym owners and sales gurus are doing to make sales during lockdown.

Here, he and Mike Warkentin of Two-Brain Media examine real fitness ads from clients of a fitness sales guru, discovering some key patterns along the way.

Links:

COVID-19 Resources
Free Tools
Join the Gym Owners United group on Facebook
Book a Free Call

Contact:

[email protected]
[email protected]

Timeline:

2:41 – Why you might consider a lead ad during this time.

6:11 – Going down the rabbit hole: What are the online fitness sales gurus doing?

11:57 – Using the sales guru’s landing page to find testimonial clients.

16:19 – Pattern point no. 1: narrowing the niche.

21:35 – Pattern point no. 2: the five-day challenge.

26:44 – More testimonial-client ads: Different niches, same pattern.

38:35 – Creating warm leads with low-barrier offers.

40:19 – Streamlining the system to take home more money.

44:14 – It’s not actually about the ads; it’s about the service.