Save Your Gym: Selling During Social Distancing

Run a Profitable Gym

English - March 23, 2020 04:00 - 31 minutes - 21.9 MB - ★★★★★ - 61 ratings
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Previous Episode: Coronavirus Town Hall for Gym Owners With Chris Cooper

Next Episode: From Good Athlete to Great With Jonathan Arkin

This is a stressful time for gym owners. The coronavirus pandemic is forcing gyms to close their doors, and owners are worried about the bottom line.

Here's the good news: You sell results, not programming, and you can keep selling results by pivoting to online training.

Here, certified Two-Brain mentor Jeff Burlingame joins Mike Warkentin of Two-Brain Media to discuss the how, what and why of selling during social distancing.

Links:

Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Contact:

[email protected]

Timeline:

2:39 – Should you be selling right now?

6:00 – The value of online training: Accountability.

9:04 – Your clients are bored, lost and stressed. You can solve those problems.

11:02 – It’s not about the programming.

13:08 – Pricing online training: a tiered approach.

16:50 – Join Gym Owners United and get our free guide: “How to Add Online Training in 24 Hours.”

17:36 – Now is the time to run engagement ads.

19:21 – Moving your No-Sweat Intro online.

21:44 – The advantage of video over phone.

24:46 – Communicating the value of online training to new clients.

26:15 – Over-communicate.

28:42 – Why digital training is actually more valuable than group classes.