CrossFit Kreis 9: $0 Marketing Costs, 340 Members and a Waiting List!

Saara Snellman has succeeded where many other CrossFit affiliate owners have failed: CrossFit Kreis 9 in Zurich, Switzerland, has 340 members and generates most of its revenue through group classes.

While many gym owners struggle to acquire and maintain 150 members, Saara loses only 10 of 340 members a month. To replace them, she just goes to her waiting list—so her marketing costs are $0.

This model was once the ideal for many affiliate owners, but gyms like Saara's are rare in the market because they must be well-oiled machines with airtight business systems. Only a very skilled entrepreneur can build a coaching gym that can handle more than 300 members.

Saara’s reward for building this incredible business: She took a spot on Two-Brain’s March leaderboard for net owner benefit (NOB): earnings, dividends and any other perks the owner receives.

Based on rolling three-month averages, our Top 10 earners take home anywhere from $16,215 to $37,935 USD per month. This is not top-line revenue; it’s owner earnings.

One of the secrets to Saara’s success is boosting average revenue per member (ARM) with hybrid memberships—offering personal training to group-class members to help them reach specific goals. A few other secrets: Saara has A+ business systems and an impeccable retention plan.

You don’t need 340 group members to earn more than $100,000 a year. But if you do plan to pursue the large-group model, you’ll want Saara’s insight and the help of an expert mentor.

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1:15 - Success and avoiding failure

6:33 - Group, personal training or both?

10:55 - Big things that made a big difference

15:56 - Mentorship helps your number move

20:38 - Getting former clients back